With over 17 years of experience spanning Data analytics, Product Marketing, MarTech consulting, ABM and Product management, Arpit currently serve as the VP of Growth Marketing & Analytics. Additionally he is Co-Founder and Product Head at DiGGrowth, a startup dedicated to revolutionizing marketing intelligence & spend optimization using AI and Data driven strategies.
Welcome to our guide on Account-Based Marketing (ABM) metrics – the secret sauce to skyrocketing your revenue! In a competitive landscape, ABM has emerged as a powerful strategy that enables companies to personalize their marketing efforts and drive success on a one-to-one basis. ABM is a strategic approach that focuses on targeting specific accounts rather […]
In a tech-savvy business world, a brand needs to have deep knowledge of its customers and their expectations. Data analytics must sit at the core of your digital marketing campaign. It enables you to offer products that meet the aspirations of customers in a personalized manner. 66% of marketers believe that data-driven decisions are more […]
Is your business making meaning out of data? In a connected and data-driven world, businesses are continuously competing with each other. Irrespective of the size and scale of their operations, organizations are increasingly embarking on data transformation. Data visualization is gaining increasing importance and has been valued at $2.99 billion and is expected to reach […]
A report from MarketingProfs shows a 208% increase in revenue of companies using ABM. Another report from ABM Leadership Alliance represents a 171% surge in average annual contracts. Another interesting statistic from Gartner shows a 70% boost in opportunities produced through ABM. The numbers don’t lie! Account-based marketing (ABM) has seen significant growth in the […]
Analytics and reporting are the bedrock over which marketers and entrepreneurs ride their success. In an extensively data-driven world of business, everything from operations to future goals is based on data. However, decision-makers rely on actionable reports to chalk out future strategies. Creating easy-to-read reports is no easy task and it can put to test […]
For decades, traditional written reports have been used by businesses to analyze their performance. However, with the volume of data generated each day today, frequent reporting has become the need of the hour. By 2025, 463 exabytes of data are expected to be generated globally each day. Companies produce written reports on a monthly, quarterly, […]
A goal without a plan is just a wish.”, said Antoine de Saint-Exupéry, perhaps in foresight of the importance of demand planning in running any kind of business. Demand planning helps organizations meet their customer demands for the products or services they offer by reducing interruptions. By applying demand planning as a marketing strategy, companies […]
What is Data Visualization? In simple words, Data Visualization is the process where data is represented in the form of an image. It is a process where the right visuals are used to communicate a complex set of data converting them into meaningful information. This process of translating numbers, texts, and figures into pie charts, […]
“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams What is better – knowledge or insights? Though knowledge is power, when it comes to analyzing customer behavior, you cannot afford to overlook insights. Understanding customer data is better than just gathering it for marketing purposes! Getting proper […]