Geeta is a seasoned wordsmith with a natural talent for creative writing that has been with her since childhood. Her passion lies in delving into diverse subjects and simplifying them into engaging and informative content. You can often find her watching anime, chasing sunsets, and finding solace in nature’s trails when she's not crafting compelling narratives.
As technology continues to advance, the web and app design landscape is taking a leap. And, technologies like AI and AR are playing a crucial role in creating better website experiences for businesses and users alike. Augmented Reality (AR), especially, stands out as the most exciting trend in design, transforming creative concepts into real-life experiences. […]
Team Salesforce is known for constantly innovating and adding new features to its products to cater to the changing market dynamics, and driving marketing efficiency. Building on that, Salesforce has recently introduced Marketing Cloud Growth. It is a new edition of Marketing Cloud that will empower small businesses to drive growth efficiently using CRM, AI, […]
When ChatGPT emerged in 2022, it was hailed as the pinnacle of AI innovation. Even today, it continues to assist marketers and businesses alike with its remarkable ability to learn and adapt swiftly—all thanks to the generative AI powering it. Especially in the world of customer support, many reputable businesses are using generative AI to […]
Ever wondered how some businesses navigate the complexities of the digital world effortlessly while others are lost in the noise? The answer lies in the power of digital marketing automation—a transformative force that reshapes the marketing approach. Digital marketing automation is your sidekick, handling repetitive but crucial tasks like email communication, social media management, contact […]
Ever wondered what distinguishes a thriving B2B campaign from one that merely exists in the market? Measuring its success. Measuring the success of B2B marketing campaigns goes beyond ROI, offering a holistic view of performance. It gives valuable insights into lead generation, sales, and revenue, helping marketers figure out what works well and what needs […]
In the early days of digital marketing, the mantra was simple: without a website, you barely exist. Fast forward to today, and a similar truth echoes – without analytics, your online presence is like driving without a roadmap. Enter the transformative power of Google Analytics 4, a game-changer shaping the way businesses understand and optimize […]
Salesforce Marketing Cloud (SFMC) has the prowess to engage a broad audience and provide personalized insights, helping businesses gauge the effectiveness of their messaging strategies. For enterprises eyeing a robust marketing solution, SFMC beckons as a compelling choice. However, the true magic unfolds when SFMC joins hands with Adobe Experience Manager (AEM). It’s a leading […]