Integrating Salesforce CRM with Walnut Demo Automation Software for Better Sales Enablement

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Published on: May 9, 2024 Updated on: May 16, 2024 views Icon 96 Views

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Geeta Dutt
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Geeta is a seasoned wordsmith with a natural talent for creative writing that has been with her since childhood. Her passion lies in delving into diverse subjects and simplifying them into engaging and informative content. You can often find her watching anime, chasing sunsets, and finding solace in nature’s trails when she's not crafting compelling narratives.

Article Reviewed By: Akanksha Dass LinkedIn

Table of Contents

Sales demos are the key to any successful sales strategy. If done right, these demos can perfectly showcase your product's brilliance and leave prospects eager to sign on the dotted line. 

But sometimes sales demos fall short of expectations. Traditional demos can be generic, failing to resonate with individual needs. 

That's where you need the duo of Salesforce CRM and Walnut demo automation software. This powerful combination allows you to ditch the one-size-fits-all approach and craft custom demos that truly capture your prospect's attention.

Imagine leveraging your Salesforce data to personalize demos, tailoring them to each individual's interests and pain points. This is where engagement skyrockets and prospects become genuinely interested in what you have to offer. Let’s explore how the Salesforce CRM and Walnut demo automation software work their magic.

Walnut Demo Automation Software and its Features

What if you could showcase your software product's capabilities in a way that feels tailored just for each prospect? That’s what Walnut demo automation software is designed for. This user-friendly automation platform helps your sales team go beyond static presentations of your product. With its codeless, interactive capabilities, Demo Automation Software empowers sales teams to create killer product demos with ease.

The unique feature of Walnut is the ability to create engaging demos by recording your screen while you talk. Additionally, with Salesforce CRM integration, you can leverage prospect data and customize demos with interactive polls and quizzes. This makes your demos more interesting and relevant to each person you're presenting to. Some other features of Walnut demo automation software include:

  • Codeless Interactive Demos: Your team can effortlessly create interactive demos without the need for coding skills. Simply capture and link product screens to build engaging presentations.
  • Customization: You can customize images, texts, and graphs to tailor demos to specific audience interests.
  • Insights and Analytics: Its advanced analytics capabilities allow you to gather valuable data to analyze demo performance and improve the sales process.
  • Integration: This software can seamlessly be integrated with your workflow’s existing tools for streamlined operations. 

Security, scalability, and a user-friendly interface are among the other features of Walnut. These qualities make it the perfect tool to create custom demos that speak value.

Which Teams Use the Walnut Demo Automation Software, and for What?

Walnut demo automation software isn’t confined to any one team. This versatile tool is equally beneficial for various teams within your organization, each with different purposes. Let’s explore the teams that can leverage this innovative software:

Sales Teams

Sales teams leverage Walnut to ditch the static presentations that put prospects to sleep. It lets sales reps craft personalized demos that showcase the product's value like a laser.

With its automotive demo process, sales teams can save time and focus on engaging with clients more effectively. This results in higher engagement, more deals closed, and sales victories all around.

Marketing Teams

Marketing teams can leverage Walnut to ensure brand consistency across all demos. Walnut lets marketing build core demo templates with the company's branding, allowing sales reps to tailor specific sections for that extra punch.

Its interactive demos don't just look good—they're powerful lead-generation tools. With its analytics, marketers can track how prospects engage with demos, allowing them to fine-tune content and strategies for maximum impact. This perfect harmony between marketing and sales means teams can craft demos that grab attention, and drive conversions.

Pre-sales Teams

Walnut empowers pre-sales teams to create sophisticated, technical demos that address complex customer inquiries. Imagine giving in-depth product walkthroughs featuring screen recordings and interactive elements. This surely builds trust and understanding with potential customers with ease.

But that's not all. Pre-sales teams utilize Walnut to construct detailed, technical demos that cater to specific customer queries. Working hand in hand with sales teams, they can ensure these demos effectively convey the product's value proposition. 

Operations & Enablement Teams

Walnut enables operations & enablement teams to craft standardized demo templates, easing the onboarding and training process for new sales reps. Moreover, these teams can use Walnut demos to develop training materials and resources for internal use. 

By ensuring everyone is adept at utilizing the demo software effectively, they maximize its potential across the organization. This holistic approach guarantees seamless integration and optimal utilization of Walnut's capabilities.

How Does Integrating Salesforce CRM with Walnut Help with Better Sales Enablement?

Integrating Salesforce CRM with Walnut can help you craft demos that feel like conversations. Here’s how this dynamic duo elevates your sales enablement game:


Salesforce CRM is a goldmine of prospect details like industry, company size, and specific challenges. When you integrate Salesforce CRM with Walnut, you can create personalized demos in real time. With CRM data, you will have a better understanding of your prospects' pain points and preferences. With this data, you can focus on features that solve their unique pain points, showcasing your product's value like a laser.

Real-Time Data Synchronization

Salesforce CRM actively gathers and stores customer details. With Salesforce CRM seamlessly integrated into Walnut, sales reps can access up-to-date prospect information in real time. This ensures that they are always armed with the latest data when engaging with prospects.

Efficient Workflow

Integrating two tools eliminates the need for manual data entry, as they automatically share data. This streamlines the sales process by minimizing context switching between multiple tools. Sales reps can access CRM data and create personalized demos within the same platform, saving time and reducing administrative overhead.

Data-Driven Decisions

Walnut tracks user engagement during demos. See which features grab their attention and identify areas requiring clarification. Combined with Salesforce data, this empowers you to optimize your sales strategy with messaging that resonates with your target audience.

Enhanced Sales Performance

Personalized demos crafted with CRM insights have a higher impact on prospects, leading to increased engagement and conversion rates. By integrating Salesforce CRM with Walnut, sales teams can improve their overall sales performance and drive better results.


What would be better than pitching your prospects with exactly what they want to see and hear? The combination of Salesforce CRM and Walnut demo automation software does just that. With Salesforce CRM, you have all the details you need to make your demos not personalized but hyper-personalized. And the creative interface of Walnut allows you to showcase your product’s features exactly how you want. Leverage the magic of this dynamic duo and make demos that convert prospects into customers. Make Salesforce CRM and Walnut Demo Automation Software Integration Easy. Let’s Talk!

The experts at Growth Natives are here to support you with the integration process. Drop us a line at and we will take it from there. 

Frequently Asked Questions

Salesforce CRM (Customer Relationship Management) is a cloud-based software platform that helps businesses manage their customer relationships, sales processes, and marketing campaigns effectively.

Walnut Demo Automation Software is a tool designed to streamline the process of creating, managing, and delivering product demonstrations to potential customers. It automates demo workflows, making them more efficient and effective.

Integrating Salesforce CRM with Walnut Demo Automation Software enables sales teams to seamlessly access and utilize customer data stored in Salesforce while delivering product demos. This integration enhances sales efficiency, improves customer engagement, and ensures a personalized demo experience.

Benefits include improved sales efficiency, better alignment between sales and marketing teams, enhanced customer engagement through personalized demos, and more accurate tracking of demo effectiveness.

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