Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.
You might have created a fantastic content piece, but what is the point if it does not appear on search engines? With 8.5 billion searches happening every day on Google, you do not want your content to get lost in the crowd. So, it is imperative to make your content easily searchable and visible, or else you […]
Why Your Brain Loves Good Storytelling Storytelling is a fundamental part of being human. It’s something we’ve been doing for thousands of years, passing down knowledge, traditions, and culture through the power of narratives. But have you ever wondered why your brain seems to light up when you hear a good story? Well, it turns […]
“Measure what is measurable, and make measurable what is not so.” Galileo Galilei This quote, made almost five centuries back, applies to every organization. While some aspects of the business process are measurable such as sales, revenue, growth, etc., what about leadership or cybersecurity? Shouldn’t an organization measure these? To do so, we need to […]
Are you tired of creating new content every time you want to reach a new audience or engage with your existing followers? Content repurposing can save you time and effort, while also maximizing your reach and impact. By repackaging your existing content into different formats, you can share it across multiple platforms and appeal to […]
Have you heard the phrase “knowledge is power”? This is definitely true in the marketing industry! Businesses now depend heavily on marketing data to help them make wiser decisions and stay competitive. But what is marketing data, and where does it originate? Marketing data, in a nutshell, is any information that helps organizations in understanding […]
The ancient adage says, “You can lead a horse to water, but you can’t make it drink.” Traditional marketing tactics are no exception. If we talk about customers, they might not always respond to your message even after you personally share it with them. This is where intent marketing comes in. It helps to develop […]
Are you tired of sending out generic marketing messages to your whole email list and not getting any meaningful engagement? Worse yet, are you not seeing any conversions in your B2B sales pipeline? Then, you are not alone. Marketers are looking for innovative methods to stand out and get tangible results as the B2B marketing […]
Talk of likes, shares, conversion rates, click-through rates, page views. What do you think of these? Are they just numbers? For a marketer like you, they are your heart and soul. If you are managing a marketing campaign for your brand, they’re the building blocks for success. In today’s digital age, you have unprecedented data […]
The Power of Authenticity in Content Marketing In today’s digital landscape, where consumers are constantly bombarded with an overwhelming amount of information, standing out becomes a challenge. This is where authenticity in content marketing comes into play. Authenticity has become the holy grail for brands, as it builds trust, establishes credibility, and ultimately drives long-term […]