Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.
Conversion Rate Optimization (CRO) based on A/B testing is one of the fastest deployable methodologies to increase the percentage of your website visitors taking the desired action. There are abundant Conversion Rate Optimization tactics available to increase conversion rates for your B2B website. 5 B2B Website Conversion Rate Optimization Tactics In this blog, we will […]
In today’s fast-paced digital world, staying at the forefront of technology is essential for businesses to thrive. Two game-changing technologies that have revolutionized the way businesses operate are Marketing Automation and Robotic Process Automation. These powerful tools have proven to be highly effective in streamlining processes, improving efficiency, and driving growth. Marketing Automation refers to […]
B2B Event Marketing– According to AdStage, 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018. Depending on the size of the organization, functional responsibilities for event-related activities may sit within multiple departments or geographies, and the skills required may […]
“Content isn’t the King it is the Kingdom”! Thinking about revamping your content marketing strategy or simply looking at building a content development plan, the one thing you will need to do is conduct a thorough audit of your existing content. Before you begin auditing make sure audience segments and their information needs have been […]
Sales and Marketing alignment is an indispensable element in any organization’s success mantra and stating this is nothing, but well, a broken record. In theory,
Marketo Implementation Challenges: How to Triumph Successfully Embarking on a Marketo implementation journey with the help of a marketo agency can be truly transformative for your business. Nonetheless, with great rewards come great challenges. To ensure a smooth and successful implementation of Marketo, it’s essential to recognize and address the hurdles that often arise along […]