Sameer, with 20+ years in B2B/B2C, focuses on extracting clear, actionable insights from big data, driven by a passion for understanding Google's endless queries.
B2B marketing is unique due to multiple factors, including customer life cycle, long sales cycles, multiple buyer side stakeholders, cross-selling, and repeat sales. Content-driven marketing strategies play a vital role in funnel optimization and lead nurturing. Therefore, your prospective clients need rich, robust, and meaningful content for quality lead generation and their conversion. Before we […]
One size does not fit all. Similarly, one marketing strategy cannot be used for every business. There are several factors that affect the marketing mix you need to consider for your brand. Product marketing readiness rating, ideal customer personas, and having a clear idea of your target audience are a few things that you must […]
eCommerce has significantly transformed the retail sector in recent years. Today, the number of people preferring online retail has undoubtedly increased to a new high, with the global eCommerce market likely to touch $4.89 trillion in 2021. The question is, what does an eCommerce website development take to become an ROI machine? An eCommerce website […]
The ecommerce sector has transformed itself from a cutting-edge transactional space to one of the most critical business platforms. “Ecommerce isn’t the cherry on the cake, it’s the new cake.” – Jean Paul Ago CEO L’Oreal Therefore, a planned approach for an eCommerce business is necessary to ensure smooth functioning. Online companies are migrating from […]
An Insider’s Guide to Overcoming B2B Marketing Challenges Are you struggling to crack the code of successful B2B marketing? Discover the hidden challenges that companies face in the fast-paced world of B2B marketing and how overcoming them can fuel your business’s growth. B2B marketing challenges refer to the obstacles and hurdles that businesses encounter when […]
Looking for the six infinity stones to improve the performance of your ecommerce website in just a snap? But there is no shortcut to success, eh? So let’s forget the ‘Thanos’ way of doing things, and discuss the tips and tricks that will take a little time but help you scale your ecommerce business eventually. […]
Unleash the Potential of Marketing Podcasts Embark on a journey of learning and motivation, with marketing podcasts. These captivating audio treasures have become a tool for marketers aiming to stay on the curve and enhance their skills in a constantly evolving industry. Whether you’re an expert or a newcomer, the realm of marketing tuning into […]
The Marketing Mix is the key foundation for modern marketing strategies and business activities. It is more of a tool that helps marketers determine a brand’s offering. The Marketing Mix concept was first introduced around the 1960s by Neil H. Borden, where he described business executives as mixers of ingredients. However, it is today a […]
Why Every Business Should Consider Working, with a Marketing Agency In today’s business environment having the support of a marketing agency can be extremely valuable. Whether you’re a business owner or an experienced entrepreneur, understanding and harnessing the power of marketing can have an impact on your success. In this article we will explore what […]