8 Excellent Marketing Podcasts to Take Note of

Excellent Marketing Podcasts
  • By Sakshi Arora,
    Published on: Mar 04, 2021
  • Updated on: Oct 19, 2023
  • Digital Marketing

Unleash the Potential of Marketing Podcasts

Embark on a journey of learning and motivation, with marketing podcasts. These captivating audio treasures have become a tool for marketers aiming to stay on the curve and enhance their skills in a constantly evolving industry. Whether you're an expert or a newcomer, the realm of marketing tuning into marketing podcasts can offer you knowledge, effective strategies and actionable advice to elevate your marketing endeavors to unprecedented levels.

Surf Through the Marketing Tide with Flair!

Podcasts are music to the mind. 

Today, thousands of quality podcasts are being recorded on a regular basis with the purpose of either entertaining or informing their audience. As a B2B marketer, if you are too busy with your daily activities and looking for a way to still remain up-to-date, podcasts are great resources to fill your knowledge bucket with the important marketing insights and statistics. Switch them on anywhere and anytime of the day, and listen to your favorite part at your convenience.  

Though statistics show that no particular genre of podcasts ranks better than another, marketing podcasts are actively gaining much recognition. When you find and listen to great podcasts on marketing and digital trends, you realize that you have everything to gain and nothing to lose. To make it a breeze for you, we have gathered a list of the 8 best marketing podcasts in our infographic, which you must follow in 2021.

Take a look:

Best Marketing Podcasts

Why Marketing Podcasts are Important

Podcasts have become increasingly popular, among businesses as a way to connect with their target audience. Utilizing podcasts as part of a marketing strategy offers advantages. Can help businesses reach a broader range of people.

Advantages of Incorporating Podcasts into Marketing Strategies

1. Boosts brand exposure and visibility

2. Establishes thought leadership. Builds credibility

3. Enables authentic communication with the audience

4. Cultivates a community. Enhances customer engagement

5. Provides a platform for storytelling and fostering connections

How Podcasts can Expand Businesses Audience Reach

Podcasts possess the ability to reach audiences expanding business reach in the following ways;

1. Accessibility: Podcasts can be accessed anytime anywhere catering to individuals who may not have the time to read articles or watch videos.

2. Subscriptions: Listeners can subscribe to podcasts ensuring updates and consistent engagement with the brand.

3. Social Media Sharing: Podcasts can be shared on social media platforms reaching networks of potential customers.

Statistics Demonstrating the Growing Popularity of Podcasts

The popularity of podcasts has experienced growth in years solidifying their role as an indispensable marketing tool;

 In the United States alone more than 75 million people regularly listen to podcasts.

 A remarkable 80% of podcast listeners tune in, to all episodes demonstrating levels of engagement.

Creating a marketing podcast that resonates with listeners and delivers content requires incorporating important elements. These elements include;

1. Engaging Guests who possess expertise in the field of marketing. Having hosts and industry experts as guests can offer insights and perspectives to captivate your audience.

2. Structuring your episodes in an organized manner is crucial for maintaining listener engagement. Segmenting episodes into topics or themes allows listeners to easily navigate through the content they're interested in.

3. Providing value driven content that offers tips, strategies and insights is key to the success of your podcast. Sharing advice that listeners can implement in their marketing endeavors will keep them coming back for more.

4. Incorporating some banter and humor into your podcast can help entertain the audience while still delivering informative content.

By considering these elements you can create a marketing podcast that appeals to affluent listeners making them a valuable target audience for businesses.

Engaging in conversation can also contribute to fostering an relatable environment establishing a bond with the individuals you are speaking to.

Need expert advice on marketing techniques and strategies? Contact Growth Natives

Shoot us with your favorite marketing podcast; we would be happy to include it in the list. 😊

Author Box

Sakshi Arora

Sakshi Arora is a seasoned content writer and editor with extensive experience across various industries including B2C, B2B, travel, e-commerce, and IT. In her free time, she enjoys expressing her creative side through painting and writing poetry. She also finds solace in nature and has a deep spiritual connection. Music brings her immense joy.

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