Sameer, with 20+ years in B2B/B2C, focuses on extracting clear, actionable insights from big data, driven by a passion for understanding Google's endless queries.
In the changing realm of customer marketing it’s crucial to keep up with the trends. Staying informed about these trends can truly make a difference when it comes to developing strategies and tactics, for engaging, attracting and retaining customers. Understanding the significance of customer marketing trends enables businesses to adapt and stay one step ahead […]
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy, co-founder of Ogilvy & Mather Have we ever thought of how difficult it was for top ecommerce websites to initially start the ecommerce business? They must have faced many […]
Explore the Latest Video Marketing Trends Are you looking to boost your business growth and reach a wider audience? Discover the power of video marketing and stay ahead of the game with the latest video marketing trends. In today’s digital world, video has become a highly effective tool to captivate and engage users, making it […]
“By 2022, brick and mortar retail spaces will be little more than showrooms.” – Eddie Machaalani & Mitchell Harper, Co-CEOs of BigCommerce The Covid-19 pandemic is the most disruptive event for the retail industry in decades. Changes in retail channel preferences have changed the world of e-commerce in 2020. Brick-and-mortar retail sales have declined however […]
Change isn’t coming; it’s here! The impact of Covid-19 is forcing every marketing team to change strategies and navigate through the new normal. Its sweeping impact on business is already being felt across the globe and indicates that more business disruption will follow. While brands currently seek to strike the right tone during a global […]
Your customer’s email address is an elixir to help your eCommerce business succeed. With the right email marketing strategy for your eCommerce business, you can convert past engagements into repeat customers. But, that’s not all. Ecommerce email marketing is more than just strategy. Your emails reflect your brand’s voice. It’s about how you communicate with […]
Are you struggling to convert leads into loyal customers? Look no further – B2B lead nurturing is here to revolutionize your sales process. In today’s competitive business landscape, B2B lead nurturing has emerged as a game-changer, helping businesses establish meaningful connections with their prospects and drive sales like never before. –If content is the king, […]
Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.– Sam Balter, Hubspot.And, that’s why many brands are leaning towards influencers to talk about their product. It’s the new word of mouth. Influencer marketing is one of the upcoming marketing tactics to get people […]
In the world of B2B marketing, lead management is a crucial process that every business should prioritize. But what exactly is lead management in B2B marketing and why is it so important? In this article, we will explore the definition of lead management and delve into the significance of effective lead management for businesses. “Productivity […]