Sameer, with 20+ years in B2B/B2C, focuses on extracting clear, actionable insights from big data, driven by a passion for understanding Google's endless queries.
In the world of B2B marketing, lead management is a crucial process that every business should prioritize. But what exactly is lead management in B2B marketing and why is it so important? In this article, we will explore the definition of lead management and delve into the significance of effective lead management for businesses. “Productivity […]
B2B Marketing in today’s world is more complex than ever. Personas are complicated, Marketing technology stacks are ever-evolving, marketing channels intertwined. You want to build a marketing experience that generates meaningful customer engagements both online and offline, high conversion rates powered by marketing automation, and omnichannel marketing. All this to drive one thing, Growth! Understanding […]
Influencer marketing is here to stay- and is a best-bet to acquire new customers and improve your conversions rates. The last few years have witnessed the growth of Influencer marketing, and it will continue to impress marketers while proving its worth. While studying the inside of the digital marketing industry, we have found some prominent […]
The Impact of Digital Marketing Agencies: Enhance Your Brand’s Success with Expert Tactics In today’s business world, where technology and the internet play a role, the digital marketing industry has become a part of establishing a strong online presence. With competition in the landscape, companies must effectively connect with their target audience and drive business […]
Hey there, savvy marketers! 🚀 Ready to dive into the millennial mindset? This generation isn’t just about avocado toast and hashtag trends; they’ve rewritten the marketing playbook! Millennial shoppers are a breed apart, and if you’re not aligning with their values, you might just be shouting into the void. 🌱 Let’s embark on a journey […]
Are you striving to move your potential buyers faster through the sales cycle? Conversational marketing may be a great solution. The AI-powered chatbots have already elevated the customer service quality to new levels and are expected to do more wonders in 2023. Live chat and chatbots are the two popular conversational marketing trends. Online Chat […]
To stay on top of your marketing game, you should adapt to the ever-evolving changes in marketing trends. The marketing technology landscape is changing fast, and a new generation of innovative products and services is powering modern marketing in ways never imagined. These advancements have opened up new possibilities and opportunities that were previously unimaginable. […]
In today’s hyper-connected world, businesses need to harness the power of digital marketing to stay ahead of the competition. But what does digital marketing success truly mean, and why is it crucial for businesses to achieve it? Digital marketing success can be defined as the ability to effectively reach and engage the target audience, drive […]
B2B Event Marketing– According to AdStage, 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018. Depending on the size of the organization, functional responsibilities for event-related activities may sit within multiple departments or geographies, and the skills required may […]