Best Strategies for Millennial Marketing

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Published on: January 9, 2020 Updated on: May 20, 2024 views Icon 498 Views

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Sakshi Arora
Sakshi Arora LinkedIn

Assistant Manager- Content Marketing

Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.

Article Reviewed By: Rahul Saini LinkedIn

Table of Contents

Hey there, savvy marketers! 🚀 Ready to dive into the millennial mindset? This generation isn't just about avocado toast and hashtag trends; they've rewritten the marketing playbook! Millennial shoppers are a breed apart, and if you're not aligning with their values, you might just be shouting into the void. 🌱 Let's embark on a journey to understand why everything from brand authenticity to values alignment isn't just jargon but the cornerstone of any millennial marketing strategy.

Millennial Marketing– People born between 1980 to the early 2000s, the Millennials, are an intriguingly different generation. They have a reputation of being strikingly different from the other generations and of course, they run the internet. Millennials are 25% of the total population and continue to grow in buying power. Because of their growing importance millennials are leading marketers to engage with them in completely different ways and pushing the limits of creative modern millennial marketing.

“Millennial is more than a generation. It’s a mindset.”

Millennial Consumer Behavior and Trends

Millennials, also known as Generation Y, have significantly different consumer behavior and decision-making processes compared to previous generations. Understanding their attitudes and preferences is crucial for successful millennial marketing strategies.

Generation Y consumer behavior and decision-making process

Millennials are highly educated and tech-savvy individuals who prioritize authenticity and value in their purchasing decisions. They are more likely to research products and read reviews before making a purchase. Moreover, they are known for seeking out unique and personalized experiences.

Shift towards experiential marketing and the value of experiences

Unlike previous generations, millennials place a greater emphasis on experiences rather than material possessions. They value experiences that are engaging, immersive, and shareable. Brands that can create memorable experiences for millennials have the potential to gain significant traction and loyalty.

The influence of social media on millennial purchasing decisions

Social media plays a crucial role in shaping millennial consumer behavior. Millennials rely heavily on social media platforms to discover new products, read reviews, and engage with brands. They are more likely to trust recommendations from their peers and influencers they follow on social media.

Brand loyalty and engagement among millennials

Despite the common belief that millennials lack brand loyalty, research shows that they are loyal to brands that align with their values and provide a personalized experience. Millennials actively seek out brands that share their social and environmental beliefs. Building strong relationships and engaging with millennial customers is essential for fostering loyalty.

The APE (Authenticity, Personalization, and Essentialization) of Content For Millennial Marketing 

In the words of Bill Gates, “Content is king”. But what are the characteristics that make it the king? What does one look forward to when engaging with content? The most common answers will come out to be – the quality and authenticity of the content. Here are a few things to keep in mind when producing content for the Millennials.

  • The more unique content you provide, the wider will be your content reach. Millennials love unique information that they have never heard of. Provide them that and they will not just consume it but spread it like wildfire. They can themselves be your engines of millennial marketing.
  • Essentialized content helps go through the main information without the hassle of reading long paragraphs. Millennials are impatient and have the tendency to get bored easily. Keep it simple and informative and they won’t lose interest.
  • Personalization is the factor that appeals to everyone. The more millennials can relate to your business, the more they will want to buy from you. 80% of millennials prefer brands that personalize their experience. Personalization is key to successful millennial marketing.

Some Interesting Facts to Understand the Millennial Mindset

84% of millennials don’t trust traditional marketing 

40% of them are influenced by their favorite influencers

57% of the Millennials shop online through social media on the spot

More than half of the millennials check their emails every morning

Around 44% of millennials are ready to promote brands on social media in exchange for rewards

Marketers simply cannot ignore such an important demographic. This generation likes to feel a connection with whatever they are consuming. If your product or service appeals to their values they will want to connect. They like transparency and love brands that listen to them. That is why millennial marketing is different and requires special attention.

Crafting a Digital Narrative: The Millennial Playground

The millennial generation has revolutionized the way brands are seen, interacted with, and remembered. In this era, a digital presence is the cornerstone of any marketing strategy targeting the tech-savvy millennial audience. Without an engaging and robust online footprint, brands may as well be invisible to this demographic. Let's delve into how crafting a digital narrative can create a playground where millennials thrive, engage, and become loyal advocates of your brand.

Why a digital presence is non-negotiable in millennial marketing

For millennials, the internet is not a separate virtual space; it's an integral part of their daily lives. Shopping, socializing, and consuming content online aren't activities; they are habits deeply intertwined with their everyday experiences. Brands that fail to recognize this by sidelining their digital strategies will miss out on countless opportunities to connect with this key audience. A consistent and creative online presence is essential to capture the attention and gain the trust of a generation that values authenticity and digital savviness.

Effective social media strategies to engage and resonate with millennials

Social media is not just a marketing tool for connecting with millennials—it's a language they speak fluently and an environment they call home. To truly resonate with millennials, brands should focus on strategies that reflect their values, aspirations, and lifestyles. Engagement is critical, and creating authentic, transparent, and meaningful interactions can foster a community of millennials who are ready to advocate for your brand.

Social Media - The Millennial Megaphone

The influence of social media on millennials cannot be overstated. It's their megaphone for sharing opinions, experiences, and preferences. Each like, share, and comment is a part of their dialogue and a brick in the foundation of their decision-making process.

  • Role of social platforms: Understanding each platform's unique role in a millennial's life is crucial. Instagram might be their visual storyboard, while Twitter serves as their news ticker, and Facebook is their social diary.
  • Creating shareable content: Millennials don't just consume content—they curate it. Shareable content is the key to amplifying your brand's reach. By crafting messages that resonate, you empower millennials to become your brand ambassadors, sharing your narrative across their networks.
  • Relatable content: The content that strikes a chord is the one that reflects the reality of the millennial existence. When a millennial finds content relatable, they see a part of themselves in your brand and are more inclined to engage and share.

Brands that master the art of crafting a compelling digital narrative in the millennial playground are the ones that will build lasting relationships with this influential generation. Make sure your brand is not just seen but heard, understood, and celebrated in the digital realm where millennials live and breathe.

Personal is Powerful: Customizing the Millennial Experience

Millennials, a generation known for valuing experiences over possessions, demand more than a one-size-fits-all approach. Brands that recognize the power of personalization are the ones that truly resonate with this demographic. But how can you turn the personalization expectation from a challenge into your competitive advantage? Let's dive in.

Leveraging Data Analytics for Customization

The secret to unlocking a more personalized experience for millennial consumers lies within their data. Brands that invest in data analytics have the upper hand, using insights to anticipate needs and cater to individual preferences. It's no longer about targeting a demographic; it's about understanding individuals within that demographic and delivering a customized experience that feels almost bespoke.

Personalized Marketing at Scale

Personalizing at scale might seem contradictory, but with today's technology, it's not only possible, it's imperative. Tools and platforms equipped with AI and machine learning can help create personalized marketing campaigns for large audiences without losing the individual touch.

  • Case Study: A famous coffee chain's mobile app uses purchase history and location data to offer tailored recommendations and discounts to its millennial clientele. This shows the power of personalization in turning routine interactions into an elevated experience.
  • Case Study: A beauty brand's AR filter allows customers to try on makeup shades virtually, simplifying purchase decisions and connecting digital exploration with real-world product experience. This immersion into personalized technology increases engagement and loyalty.

The path to winning over the millennial market hinges on personalization. By harnessing the power of data and technology, brands can craft experiences that not only meet but exceed the expectations of a generation seeking the customized touch in every aspect of their purchasing journey.

Storytelling – Building a Narrative Around Your Product

Picture this—you're scrolling through your feed when a story catches your eye. It's not just any story. It's a narrative woven so intricately with emotion and relatability that it feels almost tailor-made for you. That's the art of storytelling, and it's how brands today are creating unbreakable bonds with the millennial audience.

The Power of Content: Crafting Stories That Resonate with the Millennial Audience

For millennials, an authentic story can be the difference between scrolling past or stopping to engage. It's not about hard-selling a product; it's about sharing an experience, a dream, or even a movement that your product embodies. The right narrative can lead to content that captivates and, more importantly, connects. That's what effective millennial marketing strategy is all about—forming an emotional connection that feels genuine and personal.

Utilizing Brand Storytelling to Create Emotional Connections

Brand storytelling isn't just about telling your audience what you offer. It's about showing them how your product or service fits into their lives. The plot points of your brand's story should evoke emotion and humanize your company, allowing millennials to see themselves as the protagonists who can overcome their challenges through your offerings.

Content Types That Connect

  • Blogging: Whether it's a how-to guide or a personal narrative, blogs are a versatile way to share your story.
  • Video Content: Videos can go viral and are an instant way to showcase your brand's narrative with visual appeal.
  • Podcasts: Engage your audience through thoughtful discussions centered around topics that complement your brand's message.

Choosing the right medium for your message is crucial. Each form of content can be tailored to engage the millennial audience in different ways. What's important is that the content stays true to your brand's voice and delivers value that goes beyond just a sales pitch.

Content Marketing Strategies That Have Proven Successful with Millennials

Successful content marketing strategies often include a mix of education, entertainment, and empowerment. Think how-to videos that simplify life's complexities, blog posts that encourage personal growth, or podcast episodes that inspire action in areas millennials care about. When you strike the right chord, you not only earn their attention but their loyalty as well.

Influencers and Authenticity: A Symbiotic Relationship

The landscape of millennial marketing has dramatically evolved with the advent of influencer partnerships. No longer a mere trend, the integration of influencers into marketing strategies has become a crucial element. It's about the meeting of impactful promotion and genuine endorsement—forming a relationship that resonates deeply with the millennial audience.

The Rise of Influencer Partnerships and the Impact on Millennial Marketing

Millennials trust influencers nearly as much as their friends. They value the opinions of personalities who have built a reputation for being honest, approachable, and relatable. This trust is a golden ticket for brands that want to tap into pre-established audiences. When an influencer genuinely endorses a product, it can feel to millennials more like a recommendation from a friend than a marketing pitch.

The Key to Authentic Endorsements and Long-term Influencer Relationships

Sustainability in these partnerships lies in authenticity. Brands that encourage influencers to speak transparently about their products foster a sense of trust. The goal is to avoid the one-off sponsored post and, instead, build something more enduring—a partnership where the influencer's content and the brand's ethos align naturally.

Navigating the Influencer Ecosystem

Understanding the vast landscape of influencers is crucial to making partnerships work. It’s not only about who has the most followers but also who has the right followers. The key lies in identifying influencers whose audiences mirror a brand's target demographic and whose content resonates with the brand's message.

  • Identifying the right influencers for your brand requires research and the consideration of factors such as engagement rates, follower demographics, and content quality.
  • Setting up mutually beneficial partnerships involves clear communication of expectations, deliverables, and metrics for success to ensure both parties contribute value and enjoy measurable outcomes.

Mobile-First: The Millennial's Preferred Portal

In an age where smartphones have become extensions of ourselves, adopting a mobile-first strategy is paramount in appealing to the millennial demographic. They are the trendsetters and early adopters, navigating the digital world with their mobile devices at the forefront. To succeed in millennial marketing, one must recognize the significance of presenting information, products, and brand stories in a format optimized for small screens and on-the-go consumption.

  • The Significance: A mobile-first approach means prioritizing the mobile user experience in every aspect of your digital strategy. This approach not only aligns with millennial preferences but is also essential for staying competitive in today's market.
  • Case Studies: Analyzing successful mobile-centric campaigns offers insights into best practices. For example, an interactive mobile ad that allows users to engage with the product in a gamified manner could significantly boost user interest and brand recall.

Design and Functionality for the Millennial User

Creating a seamless mobile user experience is more than just a responsive design. It's about ensuring fast load times, intuitive navigation, and a personalized user experience that resonates with the millennial ethos.

  • Best Practices: Incorporate minimalist design, streamline the checkout process, and use visually appealing images that load quickly to maintain engagement on a mobile platform.
  • Optimizing for Engagement: Enable easy social sharing, leverage push notifications wisely, and ensure that calls-to-action are clear and easy to tap. Everything should be accessible with a thumb's reach.

Stand for Something: Millennial Expectations of Social Responsibility

It's no secret that millennials expect more than just quality products and services. Today, a formidable millennial marketing strategy hinges on the brand’s role within society at large. To this tech-savvy, socially-conscious generation, the imperative of social responsibility and brand activism is clear: they seek out companies that not only talk the talk but also walk the walk when it comes to societal and environmental causes.

Authentic Activism versus Performative Actions

In an age where every purchase can be a political act, brands need to understand the balance between genuine brand activism and perceived opportunism. Millennials have a sharp eye for authenticity and can easily distinguish between heartfelt support for a cause and a thinly-veiled marketing tactic. Navigating this complex landscape requires a consistent alignment of your brand mission with wider societal and environmental causes that resonate with your audience.

Integrating genuine social responsibility into your business model and marketing strategies is the cornerstone of building trust and loyalty with millennial consumers. Whether it’s sustainable production methods, charitable contributions, or inclusive hiring practices, showing that you’re committed to making a positive impact can significantly elevate your brand in the eyes of a discerning millennial clientele.

Let's engage, inspire, and make a difference together, crafting marketing strategies that speak volumes to the millennial generation not just through words, but through meaningful action and sustained commitment.

Embracing the Voice of the Consumer: User-Generated Content

Hey there, savvy marketer! Have you ever considered the sheer power of user-generated content (UGC) in your marketing strategies? It's all about putting the megaphone in the hands of your consumers and letting them shout out their love for your brand. Let's dive into how harnessing UGC can not only boost your authenticity but also build trust with those oh-so-important millennials.

Curating a Millennial-Focused UGC Strategy

So, you want to bring user content into the spotlight but worried about losing your brand's voice? Fear not! It's all about creating that perfect blend where your consumer's content amplifies your messaging rather than drowns it. Here's a hint: think guidelines over strict rules.

  • Encourage sharing: Get your millennial audience to engage by encouraging them to share their experiences with your brand. Hashtags, photo contests, and interactive campaigns? Yes, please!
  • Feature their content: Show your fans some love by featuring their content on your platforms. It's a win-win; they get a moment in the spotlight, and you get authentic endorsements.
  • Maintain brand alignment: While UGC is amazing, it's crucial to curate content that aligns with your brand's values and image. Keep it on-brand, always.

Remember those killer campaigns where a brand just got UGC right? Take notes from them. They're the map to the hidden treasure of millennial engagement through authenticity without losing the brand's essence.

Numbers Speak Louder: The Data Behind Millennial Marketing

Let's talk numbers because when it comes to millennial marketing, they definitely do the talking. It's not just about crafting appealing content or vibrant visuals; the real game-changer lies within the realm of data-driven marketing. Understanding the nuances of millennial behavior requires a deep dive into the data that reflects their online actions, preferences, and responses. Why? Because it helps businesses tweak their strategies in real-time, ensuring a bigger bang for their marketing buck. Here's the rundown on why analytics isn’t just helpful; it's absolutely crucial for nailing your millennial marketing strategy.

Utilizing Analytics to Refine Marketing Strategies and Improve ROI

Imagine going on a treasure hunt with a map that updates itself to steer you in the right direction at every turn. That’s what analytics does for your marketing strategy. By embracing data, you gain a dynamic guide that helps you understand what resonates with millennials. Are they clicking through? What’s driving conversions? Is that video series keeping them engaged? Utilizing analytics helps answer these questions, pushing your strategy from guesswork to a precision-targeted approach that not only captures attention but converts it into action, thereby improving your return on investment (ROI).

Analytics Tools and Techniques

There's no shortage of analytics tools tailored to dissect every aspect of millennial engagement. From Google Analytics to social media insights, these platforms provide a wealth of information that can inform every decision you make. And lest we forget, it's not just the tools but the techniques that matter. Knowing how to read between the lines of data dashboards can unveil trends and patterns that are like gold dust for your campaigns.

  • An overview of tools such as Google Analytics, Facebook Insights, or even specialized software like Kissmetrics can provide a solid starting point.
  • Interpreting data involves looking beyond the surface numbers and understanding the behavioral patterns that drive those metrics. For instance, high engagement rates on certain types of posts can signal what your millennial audience prefers.

Remember, the goal isn't just to collect data; it’s to translate that data into actionable insights. When you harness the power of analytics, you're not just reaching out to millennials; you're communicating with them in a language that's been refined by their own actions and preferences. And that, dear marketer, is how you build a millennial marketing strategy that isn't just good— it’s data-backed perfection.

Consistency is Key: Omni-channel Marketing for Seamless Experiences

Hey there, fellow marketers! Let's talk about keeping things smooth and cohesive in the world of millennial marketing. We all know that for the 'swipe-right' generation, an effortless transition from one platform to another is as expected as avo on toast. So, it's our job to deliver an omni-channel marketing strategy that doesn't just speak their language, but also walks them through a seamless brand adventure, no matter where they hang out. Ready to dive into a frictionless experience they’ll love? Let's go!

Unifying the Consumer Journey Across Platforms

First thing's first: your brand's story should feel as familiar in an Instagram story as it does on your website. Consistency is not just a buzzword; it's the pillar of an exceptional millennial marketing strategy. Here’s how to ace it:

  • Tactics for ensuring consistency: Keep your tone, visuals, and message unified. Whether it's a tweet, a product page, or an in-store display, your brand should feel like a comfortable old friend they can rely on.
  • Leveraging technology: Use data and tech to your advantage. Implement smart systems that recognize your customers across devices and platforms, recommending products and offering help just when they need it.

By nailing these strategies, you'll not only perfect your marketing game but also build trust with millennials who are looking for brands that get them and provide a streamlined, hiccup-free experience across the board.

This content piece opens with a conversational and light-hearted introduction segueing into the importance of omni-channel marketing for millennials. It places emphasis on consistency in branding and the utilization of technology, outlined in a clear, bulleted format that makes it easily digestible, while maintaining a conversational tone.

The Future of Millennial Marketing

As we've traversed the dynamic landscape of millennial engagement, it's become clear that staying ahead means evolving with your audience. The future of millennial marketing unfurls as a canvas of opportunities, ripe for brands ready to innovate and evolve. Here, we'll sum up the key insights for effective millennial marketing strategies and peek into the ever-changing world of millennial consumer trends and preferences.

Incorporating Millennials' Feedback and User-Generated Content

Millennials are not just passive consumers; they want their voices to be heard. Incorporating their feedback and leveraging user-generated content is crucial for successful millennial marketing.

The value of customer feedback and reviews in millennial marketing

Millennials trust their peers more than traditional advertisements. By utilizing customer feedback and reviews, businesses can provide social proof and establish credibility among this demographic. Positive reviews can influence millennials' purchasing decisions and contribute to brand loyalty.

Utilizing feedback systems and online reviews to improve brand perception

Implementing feedback systems and online review platforms allows businesses to gather valuable insights from millennials. By monitoring and analyzing these feedback channels, brands can identify areas of improvement and make necessary adjustments to enhance the overall customer experience. This approach not only increases customer satisfaction but also helps to build a positive brand perception.

Encouraging and promoting user-generated content from millennials

Millennials love creating and sharing content on social media platforms. Businesses can tap into this inclination by encouraging and promoting user-generated content. This can be done through engaging campaigns, contests, or by simply providing opportunities for millennials to share their experiences with the brand. By showcasing these authentic experiences, businesses can strengthen their connection with millennials and attract new customers.

Leveraging user-generated content to enhance brand authenticity and trust

User-generated content adds an authentic and genuine touch to a brand's marketing efforts. Sharing content created by millennials not only showcases their loyalty and enthusiasm but also builds trust among their peers. Millennials are more likely to trust a brand that embraces user-generated content, as it aligns with their desire for authenticity and transparency.

Addressing the Importance of Brand in Millennial Marketing

When it comes to millennial marketing, the importance of brand cannot be overstated. Millennials value brands that align with their beliefs, values, and aspirations. A strong and authentic brand image is crucial for capturing the attention and loyalty of this demographic.

The significance of brand image and values to millennials

Millennials are a generation that values transparency and authenticity. They are more likely to trust and support brands that have strong values and a clear brand image. Millennials want to know what a brand stands for and whether it aligns with their own beliefs and values.

Brands that focus on sustainability, social responsibility, and inclusivity tend to resonate strongly with millennials. They want to feel a connection with the brands they support and be confident that those brands share their values.

Strategies for building a strong and authentic brand identity

Building a strong and authentic brand identity requires a deep understanding of the target millennial audience. Brands should conduct extensive research to identify the values, preferences, and aspirations of millennials.

Once a brand understands its target audience, it can craft a brand identity that resonates with millennials. This includes developing a compelling brand story, creating a unique brand voice, and designing visual elements that reflect the brand's personality.

Consistency is also key in building a strong brand identity. Brands should ensure that their messaging, visuals, and actions all align with their core values and brand image. This helps to build trust and credibility with millennial consumers.

Importance of storytelling and brand narrative in millennial marketing

Millennials are drawn to brands that tell compelling stories. They want to feel emotionally connected to the brands they support. Brands can achieve this by weaving their brand narrative into their marketing campaigns and content.

Effective storytelling allows brands to communicate their values, mission, and purpose in a way that resonates with millennials. By using storytelling techniques, brands can create a deeper emotional connection with their millennial audience, which can lead to increased brand loyalty and advocacy.

Cultivating a sense of community and belonging with millennial audiences

Millennials crave a sense of community and belonging. Brands can tap into this desire by creating inclusive spaces where millennials can engage with and connect with each other.

Brands can foster a sense of community by creating online forums, hosting events, and encouraging user-generated content. By providing millennials with opportunities to connect and engage, brands can build a loyal and dedicated community of millennial consumers.

Additionally, brands should actively listen to and incorporate the feedback of their millennial audience. This not only shows that the brand values their opinions but also helps to strengthen the brand's connection with millennials and cultivate a sense of belonging.

Summation of Key Insights into Effective Millennial Marketing Strategies

Through this journey, we’ve unpacked the essence of what makes millennial marketing tick. From creating a resonant digital narrative to the necessity of a mobile-first approach, the supremacy of personalized content, and the power of social responsibility, these insights collectively form a robust framework. Yet, the true testament of a brand's millennial strategy lies in its ability to keep the conversation authentic, relatable, and seamless across all platforms.

The Continuous Evolution of Millennial Consumer Trends and Preferences

Millennials, the trendsetting demographic, are not a static audience. What works today might not hold the same charm tomorrow. Keeping a vigilant eye on the pulse of millennial conversation means staying updated with the latest tech advancements, social movements, and pop culture phenomena. As preferences shift and new platforms emerge, marketers must be agile, ready to pivot, and innovate on a dime to maintain relevance and engagement.

Call to Action: Embrace the Challenge

Now, we invite you, the savvy marketer, to take these insights and personalize your approach. Be bold. Be innovative. Dive into the depths of what your millennial audience craves, and craft marketing strategies that not only resonate but also leave a lasting impact.

  • Are you ready to push the boundaries and experiment with new, exciting ways to capture the millennial imagination?
  • Can you elevate your brand storytelling to authentically connect with the ever-evolving millennial narrative?

Conclusion

After exploring various aspects of millennial marketing, it is evident that this generation requires a unique approach to capturing their attention and loyalty. By understanding millennial consumer behavior and trends, businesses can tailor their marketing strategies to effectively engage this demographic.

Yes! Understanding the millennial mindset is not rocket science. They just crave a connection while engaging with any business. With these simple tactics, you can excel at targeting millennials. For any further consultation on millennial marketing, our experts are just an email away. Write to us at info@growthnatives.com.

Frequently Asked Questions

Millennials represent a significant portion of the consumer market with substantial purchasing power. Their preferences and behaviors influence market trends, making them a crucial demographic for businesses.

Encourage millennials to create and share content related to your brand, such as reviews, photos, and videos. Highlighting UGC on your social media channels and website can enhance authenticity and build community.

Millennials are highly active on social media platforms such as Instagram, Twitter, Snapchat, TikTok, and YouTube. These platforms are key channels for engaging with this demographic through visually appealing and interactive content.

Authenticity can be achieved by sharing real stories, showcasing user-generated content, providing behind-the-scenes looks at your brand, and avoiding overly polished or insincere messaging. Transparency about company values and practices is also essential.

Mobile optimization is crucial, as millennials rely heavily on smartphones for browsing, shopping, and socializing. Ensure your website and content are mobile-friendly, offering a seamless user experience across all devices.

Common mistakes include being inauthentic, neglecting mobile optimization, using outdated marketing tactics, and failing to engage with social and environmental issues. It’s also important not to underestimate millennials’ intelligence and discernment.

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