Sameer, with 20+ years in B2B/B2C, focuses on extracting clear, actionable insights from big data, driven by a passion for understanding Google's endless queries.
The Power of Upselling and Cross Selling: Boosting Revenue and Customer Satisfaction As businesses strive to maximize their profits and enhance customer loyalty, the strategies of upselling and cross selling have emerged as game-changers. Implementing upselling techniques involves enticing customers to purchase a higher-priced product or upgrade, while cross selling involves suggesting complementary or additional […]
Every few years, major shifts in the tech landscape stir up new buzzwords attached to them and are often regarded as an internet revolution. While most of these tech inventions are just temporary fads, some of these innovations stick around to change the way we use the internet. Remember when bitcoin and cryptocurrency had everyone […]
Every company follows a different approach to customer lifecycle management. Even if you Google “customer lifecycle management,” you will come across various definitions. This is because organizations define it based on their respective customers’ behavior and their preferred channels. Even though there is no hard and fast rule for what makes up a customer lifecycle, […]
You may be familiar (or not) with Only Murders in the Building or its namesake podcast as part of the show. The podcast’s popularity here is just a fictional ruse but not far from the emerging reality of the day: that this marketing channel is all the rage right now. Numbers validate the same. Almost […]
Welcome to the thrilling world where data meets creativity, and technology embraces strategy. This is the realm of digital marketing, where trends move as fast as a New York minute, and keeping up to date could mean the difference between soaring profits and missed opportunities. In our exploration today, we’ll delve into the cutting-edge advancements […]
Your first response to an economic downturn is to keep in step with the sluggish markets. Most of the time, it means cutting down on marketing budgets. For instance, during the Great Recession of 2008, ad spending decreased by 13%. Nothing could be farther from the truth. Roland Vaile and Reavis Cox, who examined the […]
Scary times are coming; if you think we’re referring to Halloween, let’s pretend you’re right! You must have sniffed it out by now, like fall; a recession may be around the corner. And just like you want to prepare for the spooky days of fall with a foolproof Halloween costume – nothing too obscure nor […]
“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer. Remember the last time you were in love with a brand? How many people did you refer it to? What made you stick around? And would you agree that your loyalty indeed was not built in a day? That is the […]
Hello digital wanderers and data-conscious beings! Ever noticed those little digital crumbs called third-party cookies? They’re the tiny trackers that websites borrow from each other to follow our virtual footsteps, serve us personalized ads, and gather insights on our online behavior. But here’s the catch: the internet is evolving, and these cookies are being crumbled […]