Setting Up A/B Testing for Gated Vs. Ungated Content in HubSpot
Dec 16, 20227 min read
Irrespective of whether you like to be part of this debate, as a marketer, you can’t escape it! The gated vs ungated debate has been raging for years and it isn’t likely to end anytime soon. There are pros and cons to both these content marketing strategies. Marketers always look to find the sweet spot that helps generate maximum leads among the target audience. Thus, they choose A/B testing.
The fact is, neither gated nor an ungated content strategy outweighs the other on an absolute scale. Success rests on your goals and the type of content you are using to achieve your goals. As part of your inbound marketing campaign, it is important to strike the right balance between gated and ungated content. Several questions are likely to cross your mind—”What type of content should be gated?”, “Will my audience respond best to gated or ungated content?”
Deliberations are not likely to offer you a clear answer unless you put your content marketing strategies through a test. A/B testing offers you data-driven insights and lets you choose the best strategy for your campaign. It is the most proven testing mechanism as it allows you to test your content in HubSpot using different variables.
In this infographic below, let’s explore about