Top Reasons Your Business Needs a Mobile CRM Strategy

a hand touching a blue circle with a blue circle with white text

Published on: February 26, 2021 Updated on: March 28, 2024 views Icon 338 Views

Share this article : LinkedIn Facebook

  • App Development

Reading Time Icon 3 min read

Author

Sakshi Arora
Sakshi Arora LinkedIn

Assistant Manager- Content Marketing

Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.

Article Reviewed By: Rahul Saini LinkedIn

Table of Contents

The global migration of internet users from desktop PCs to mobile devices has transformed the economic landscape. 

According to gs.statcounter.com, the number of global internet traffic coming from mobile devices increased from 4.70% in 2011 to 52.30% in 2020, and the numbers continue to grow.

So what does this mean for your business?

It means now customers have the privilege to access real-time information anytime, from anywhere. And they’re more likely to engage with your company through mobile devices.

The use of mobile CRM has been influential in streamlining every activity and syncing information from multiple mobile devices in real-time.

What is a Mobile CRM?

Mobile CRM is a CRM tool specifically developed for mobile devices including smartphones and tablets. With mobile CRM, your sales teams can access real-time data through a mobile CRM app while they’re out in the fields meeting prospective clients.

This helps you to increase sales, boost productivity, and generate more revenue.

Why your business needs a Mobile CRM platform

Facilitating your sales force with a mobile CRM platform extends numerous strategic benefits to your company. A research report by Nucleus finds that 65% of companies using a mobile CRM successfully achieve their sales quotas.

Here’s a look at the top reasons why your business needs a mobile CRM strategy.

Expert answers, anytime, anywhere

A mobile CRM platform gives you a whole new range of capabilities to track and manage and respond to your customers. You can implement round-the-clock cover for urgent queries and respond on the same platform your customers use.

Improved Salesforce Productivity

A mobile CRM provides immediate access to critical information to your salesforce whenever required. It makes it easy to stay connected, view customer purchase history, log activities, and so forth. This means your sales teams have more time to do what they do the best i.e. sell.

Greater Communication and Insight

A mobile CRM platform not only benefits your sales reps on the road but also the managers back at the office by providing on-demand access to evaluate the performance of each team in real-time. The increased insights make them more proactive and agile to resolve potential problems before they arise.

Less Paperwork, Faster Processing

With a mobile CRM platform, your sales reps can get an organized to-do-list, eliminating the need for sticky notes, a whiteboard, and typed-up documents. A rep can also use the mobile CRM platform to quote a prospective client, deliver order forms, and add signed agreements. As everything is visible in real-time, your supervisors can check a rep’s availability and increase accountability.

Stronger Customer Service

For every successful business, closing a sale is not the finish line as the main goal is to acquire lifetime customers that are consistently impressed by the value and commitment of an organization. Hence, it’s critical that both the sales and customer service components of your business are aligned and have access to the same up-to-date information.

A mobile CRM enables your sales and customer service teams to find, communicate and respond to the queries of your existing and potential customers. 

A mobile CRM solution will make your business more accountable and profitable. With the right marketing strategy, tactics, and apt use of marketing technology, your marketing success is inevitable.

Connect with Growth Natives to discover our hyper-personalized marketing solutions.

Top Related Blogs

a person and person working at a computer

Driving Growth and Innovation: How Apps Integration Catalyzes Success

It is essential to be able to link and integrate these apps without any hiccups in the modern digital environment, where innumerable software applications coexist. The way businesses run and people engage with technology are both revolutionized by app integration in this situation. App integration has become a revolutionary force in increasing effectiveness and fostering […]

a woman standing next to a screen

Top 12 Mobile App Development Trends for 2023 and Beyond

What is the one thing that Uber Eats, Netflix, and Zoom have in common? A carefully implemented mobile strategy! Uber Eats or Netflix has changed the way both businesses and consumers see mobile applications. From predictive analysis to simple and clear UI, there is a myriad of things that make these applications our favorites. The […]

a person pointing at a sign

Native vs Hybrid vs Cross-Platform – Which One to Choose?

Did you know that by 2023 the number of app downloads would reach the 300 billion mark? Mobile app development has come a long way since the launch of the Apple iPhone in 2008. Android soon followed and changed the way people accessed information on the Internet. At the last count, there are more than […]

Join our Newsletter

Enter your email address below to subscribe to our newsletter