Business

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Tips to Improve Customer Experience – Tried and Tested by Marketers

Digital transformation has led customers to become more aware and informed with higher expectations. Today, it is not easy to delight your target customer by just showcasing products; you need to go a step ahead of the usual. As a business, you need to priorit

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Top 8 Customer Experience Trends That Will Dominate The Future

The concept of customer experience is timeless, with new trends emerging every year that influence economics around the world. Customer-centric companies have proven to be significantly more profitable than those that neglect customer needs. In a competitive e

A man sitting in front of a large laptop screen with title Get Ready For Upcoming California Consumer Privacy Act (CCPA)

Get Ready For Upcoming California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) AB 375 will come into effect on January 1, 2020. The CCPA was created with the same intention as of the EU’s well-known General Data Protection Regulation (GDPR). This will keep a check on the way businesses collect

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Why Have a Net Promoter Score (NPS) Program?

The Net Promoter Score – NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact, It goes beyond measuring just customer satisfaction and further gauge their desire to recommend it to others. It’s relevant to

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