6 Tried and Tested B2B SaaS Marketing Strategies to Generate Better ROI

6 Tried and Tested B2B SaaS Marketing Strategies to Generate Better ROI
  • By Sakshi Arora,
    Published on: Jun 28, 2022
  • Updated on: Mar 30, 2023
  • Digital Marketing

Even a great business product fails if not accompanied by the right marketing strategy. If you are closely studying the SaaS market, you know that businesses launch plenty of new SaaS products every week, where some catch the eye while others get lost in the crowd. The fact is, successful SaaS companies do not only have the best products but also the best strategies.

In the SaaS environment, many strategies may help in boosting marketing efforts and generating a better return on investment. In this article, we will cover the top 6 B2B Saas strategies that are proven to maximize your ROI.

B2B SaaS Marketing Strategies to Drive Strong ROI

1. Expand Your Content Marketing Strategy 

Content marketing remains the undefeated champion of marketing strategies. A great marketer understands how high-quality and relevant content can build a brand, attract website visitors, nurture leads, and eventually convert them into customers.

Your content is a valuable asset that will provide a long-term return on investment when your goals are defined and content is created with a purpose. In short, content marketing strategy drives your work by providing insights you need to research, strategize, and create great content that will inspire your customers.

2. Enjoy Effectiveness of Referral Marketing

Even Mark Zuckerberg said, “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”

Referrals ensure trust and it is one of the best ways to boost lead generation. Most SaaS marketers believe that referral marketing effectively generates quality leads and boosts ROI.

Various SaaS companies incentivize referrals to increase customer retention and customer loyalty. They also use these to reduce customer acquisition costs (CAC).

3. Invest in Paid Marketing

Although paid advertisements can be expensive, effective strategies can quickly open gates to your target audience. PPC advertising is an excellent TOFU strategy to increase brand awareness and drive visitors to your website. In addition, you can set up goals and monitor the traffic.

Pain marketing is a surefire way to reach your customers rather than waiting for them to find you. Even the top brands such as Apple, Coca-Cola, and Microsoft are leveraging paid ads to reach more and more customers.

4. Reap the Benefits of Search Engine Optimization

Getting your website, blogs, or ebooks on the first page of the search engine results requires patience and consistency. That is why SEO is an indispensable marketing tactic. 

When SEO is combined with effective content marketing, you will see visitors crawling to your website. Search engine optimization is a powerful strategy to increase brand awareness and bring high-quality traffic to your website. 

5. Connect With Your Visitors Through Retargeting

Several B2B SaaS marketing strategies opt for retargeting as it provides a new opportunity to develop reliability, credibility, and familiarity with website visitors. We cannot overlook the fact that regardless of the conversions metric, most website visitors rarely take any action. By choosing retargeting, you can take a step toward increasing conversion as you can re-engage with the people who have checked your website.

Using retargeting, you can convert your hard-earned website visitors into customers regardless of your industry. Most retargeting software now allows advertisers to target users who haven't visited a website.

6. Offer Transparency With Your Goals and Plans

It is pointless to hide facts in your B2B SaaS marketing strategies; it will never go as planned. Customers in the B2B SaaS space value their time, and if you waste it by equivocating or burying secrets in your price structure or strategy, they will go next door and never come back.

For each of your price plans, you will want to provide monthly and annual fees, a description of particular plan features, and the optimum team or company size. If you inform your SaaS clients what to anticipate from each plan and strategy you quote right away, they will get a better experience.


Keep in mind that the client journey for SaaS is extensive and intricate. To boost ROI, you will need proper tactics in place. The above-mentioned B2B SaaS marketing strategies have proven to help businesses grow and drive maximum returns. 

The key is to always test, evaluate, and improve your marketing strategies to discover what goes well with your company and provides you with better results. 

To succeed in your SaaS marketing efforts, you need proper planning. If you need help with building a SaaS business marketing strategy, write to our experts at Growth Natives at info@growthnatives.com.

Author Box

Sakshi Arora

Sakshi Arora is a seasoned content writer and editor with extensive experience across various industries including B2C, B2B, travel, e-commerce, and IT. In her free time, she enjoys expressing her creative side through painting and writing poetry. She also finds solace in nature and has a deep spiritual connection. Music brings her immense joy.

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