Sakshi Arora

Best Marketing Attribution Models Marketers Cannot Ignore

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Published on: April 12, 2022 Updated on: March 26, 2024 views Icon 273 Views

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  • Digital Marketing

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Author

Sakshi Arora
Sakshi Arora LinkedIn

Assistant Manager- Content Marketing

Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.

Table of Contents

A customer’s journey and interaction with a business isn’t necessarily a straight path. Since brands use multiple marketing channels to target customers, the path to product discovery, engagement, and transactions can be unique to each customer. For instance, a customer may discover your brand on a billboard, recall it on social media, research about your products on your website, and shop the product on Amazon

So, which of these touchpoints influenced your customer the most to buy your product? 

As a marketer, it is important to know which of your marketing campaigns are driving the maximum sales. At the same time, you must also identify the laggers and push them toward success. Marketing attribution models can answer the questions you have regarding the performance of your different marketing campaigns. 

In the infographic below, we will see what a marketing attribution model is, which ones are the best, and why.

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