Best Marketing Attribution Models Marketers Cannot Ignore

Marketing Attribution Models
  • By Sakshi Arora,
    Published on: Apr 12, 2022
  • Updated on: Apr 03, 2023
  • Digital Marketing

A customer’s journey and interaction with a business isn’t necessarily a straight path. Since brands use multiple marketing channels to target customers, the path to product discovery, engagement, and transactions can be unique to each customer. For instance, a customer may discover your brand on a billboard, recall it on social media, research about your products on your website, and shop the product on Amazon

So, which of these touchpoints influenced your customer the most to buy your product? 

As a marketer, it is important to know which of your marketing campaigns are driving the maximum sales. At the same time, you must also identify the laggers and push them toward success. Marketing attribution models can answer the questions you have regarding the performance of your different marketing campaigns. 

In the infographic below, we will see what a marketing attribution model is, which ones are the best, and why.

Marketing Attribution Models

Author Box

Sakshi Arora

Sakshi Arora is a seasoned content writer and editor with extensive experience across various industries including B2C, B2B, travel, e-commerce, and IT. In her free time, she enjoys expressing her creative side through painting and writing poetry. She also finds solace in nature and has a deep spiritual connection. Music brings her immense joy.

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