Is ChatGPT the End of Google Search? – Security Concerns and More

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Published on: December 27, 2022 Updated on: May 22, 2024 views Icon 447 Views

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Sakshi Arora
Sakshi Arora LinkedIn

Assistant Manager- Content Marketing

Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.

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Imagine a chatbot that can generate functional codes, create images from chat instructions, write essays, and complete school homework. There has been hype around such chatbots for years, but none have truly lived up to the expectations. However, OpenAI's recently launched ChatGPT is different as it does live up to this hype, and more. 

For years, we have lived with the fear of artificial intelligence (AI) taking over the world. Perhaps we now have the closest glance at it. ChatGPT clocked more than 1 million downloads within the first five days of its launch. OpenAI has already offered us a glimpse into the future with Dall-E 2, an AI-powered image generator. This new chatbot is a further extension of the company's tryst with Artificial Intelligence.   

What's more, tech experts are going as far as seeing it as the Google Search killer! Now, when someone mentions a technology that threatens the search engine behemoth, the world notices it.

If you follow the buzz from Silicon Valley, you would surely have heard about the frenzy surrounding this chatbot. It is the most talked about topic in the tech industry today and has pushed Elon Musk's Twitter saga to second place! It does have a Musk connection which should come as no surprise. 

What Is ChatGPT?

ChatGPT, or Chat Generative Pre-Trained Transformer 3, is a language model chatbot. Unlike most of the other chatbots we have seen in the past, ChatGPT features an extensive ability to interact in a conversational language like humans. Within a month of its release, it has created big waves in the chatbot industry with a fantastic feature that answers like a real human being, as real as you have seen it from any human agent.  

The man behind it is CEO Sam Altman, and he is aiming to assist human creativity with his chatbot. It differs from other chatbots as it can answer follow-up questions, reject inappropriate requests, correct incorrect premises, and most importantly, admit its own mistakes, as OpenAI claims. We have seen similar claims about AI from Facebook and Microsoft in the past, but none of them made the world notice them as much as these tech giants would have liked. 

The company has Elon Musk as one of its founders. The Tesla and now the Twitter boss isn't part of the OpenAI board anymore and doesn't make day-to-day decisions. The possibilities with ChatGPT seem to have caught him by surprise, and he surprisingly blocked the chatbot's access to Twitter's database. While the chatbot has shortcomings, its threat to established players in the tech industry is real. Business leaders have admitted to using it to prepare their speeches at TED talks.

Understanding Google and its Notable Features

A. Overview of Google Search (important aspects)

Google is not just any search engine; it has become an integral part of our daily lives. When we hear the word "Google," we instantly think of a tool that helps us find information on the internet. But Google Search is much more than that.

1. Introduction to Google as a search engine: Google Search is a powerful engine that helps billions of people worldwide find information online. It allows users to access an extensive index of web pages, images, videos, and other digital content.

2. Importance of Google Search in information retrieval: Google Search plays a vital role in information retrieval as it filters through billions of web pages to provide users with relevant and accurate results. It revolutionized the way we navigate the World Wide Web.

3. Techniques used by Google Search to provide relevant results: Google Search employs various techniques, including crawling, indexing, and ranking, to deliver the most relevant search results to users. Its algorithms evaluate factors like website quality, relevance, and user signals to determine rankings.

B. Google's Role in Answering Questions

Google not only helps us find information but also excels at answering our questions. Here's how:

1. How Google generates answers to user queries: Google's algorithms aim to understand user intent by analyzing the query's context and content. Instead of just providing links to relevant web pages, it strives to directly answer queries by extracting information from various sources.

2. Examples of Google's ability to understand natural language queries: Google has made significant advancements in understanding natural language queries, enabling users to ask questions in a more conversational manner. It can decipher contextual nuances and provide accurate responses.

3. Introducing ChatGPT and Its Capabilities: Enter ChatGPT, an AI-powered language model developed by OpenAI. ChatGPT goes beyond providing simple answers and can engage in dynamic, conversational exchanges to help users find information, make decisions, and even entertain.

4. ChatGPT vs. Google Search: A Paradigm Shift: ChatGPT represents a paradigm shift in how users interact with information. Instead of relying solely on search results, ChatGPT utilizes contextual understanding to engage in interactive and personalized conversations.

5. The Implications of ChatGPT on Google Search: With ChatGPT's capabilities, it is evident that the era of traditional keyword-based search may see a transformation. Google Search might need to integrate similar conversational AI technologies to stay relevant in providing comprehensive and user-friendly answers.

6. Conclusion: Understanding Google and its features gives us insights into how it has transformed information retrieval and evolved to answer user queries more effectively. The emergence of ChatGPT signals a new era in information search, prompting Google to adapt to the changing demands of users.7. Appendices: Additional information and resources.

Introducing ChatGPT and Its Capabilities

With the ever-evolving world of technology, there's a new player in town that is set to revolutionize the way we search and interact with information. Say hello to ChatGPT! This advanced language model, developed by OpenAI, is here to redefine how we navigate the vast realm of information on the internet.

A. Artificial Intelligence and ChatGPT

Let's start by understanding what Artificial Intelligence (AI) truly means. In simple terms, AI refers to the development of computer systems that have the ability to perform tasks that would typically require human intelligence. These systems can learn, reason, and solve problems, just like a human brain.

Now, enter ChatGPT. This revolutionary AI-powered chatbot is designed to engage in conversational interactions and provide intelligent responses. It takes advantage of AI advancements to enhance its capabilities and deliver a more intuitive and personalized experience.

B. Understanding Chatbots and Language Models

Chatbots have become increasingly popular over the years. They are computer programs that simulate human conversation through text or voice interactions. These virtual assistants are designed to understand and respond to user queries, providing relevant information or performing specific tasks.

Language models play a crucial role in the development of chatbots. These models are designed to understand and generate human-like text based on the input they receive. By leveraging vast amounts of text data, language models can generate responses that are not only coherent but also contextually appropriate.

C. Natural Language Processing (NLP) and ChatGPT

Natural Language Processing (NLP) is a subfield of AI that focuses on the interaction between computers and human language. It involves teaching computers to understand, interpret, and generate human language in a way that is meaningful and accurate.

ChatGPT utilizes NLP techniques to grasp the nuances of user queries. By harnessing the power of NLP, ChatGPT can comprehend and respond to a wide range of natural language inputs. This means that users can have more natural and conversational interactions with ChatGPT, making it easier to find the information they need.

ChatGPT vs. Google Search: A Paradigm Shift

In recent years, the advancement of artificial intelligence (AI) has spurred a paradigm shift in how we interact with technology. One of the most significant developments in this field has been the emergence of ChatGPT, a powerful language model capable of understanding and generating human-like text. As such, it has become a formidable competitor to traditional search engines, particularly Google Search.

A. Machine Learning and Neural Networks

Before delving into the specifics of ChatGPT's superiority, it's essential to understand the underlying technology that powers it. Machine learning, a subset of AI, plays a crucial role in ChatGPT's capabilities.

Machine learning involves training algorithms to learn patterns and make predictions or decisions without explicit programming. This concept revolutionized AI development, enabling systems like ChatGPT to learn and adapt from large datasets.

Furthermore, neural networks, inspired by the structure of the human brain, serve as the backbone of ChatGPT and other advanced AI models. These interconnected layers of nodes enable complex computations and facilitate the model's ability to understand and generate coherent responses.

B. Deep Learning and ChatGPT's Advantages

Deep learning, a subset of machine learning, focuses on artificial neural networks with multiple layers. This approach has played a fundamental role in bringing about significant advancements in AI technology.

ChatGPT harnesses the power of deep learning to enhance its performance and provide several advantages over traditional search engines like Google Search. By leveraging its numerous layers, ChatGPT can extract and comprehend nuanced contextual information, improving its ability to understand user queries and offer relevant responses.

C. ChatGPT's Ability to Answer Questions

One area where ChatGPT excels is its ability to answer a wide range of questions. Unlike traditional search engines, which rely on keyword matching and indexing, ChatGPT can understand the intent behind queries and generate comprehensive answers.

ChatGPT's understanding of natural language allows it to interpret ambiguous questions and provide accurate and contextual responses. Whether the question is specific or open-ended, ChatGPT can often generate detailed insights or direct users to relevant information.

To demonstrate ChatGPT's effectiveness, let's consider a comparison with Google Search:

  • Query: "What is the average temperature in Paris?"
    • Google Search: Displays a knowledge panel with the average temperature information.
    • ChatGPT: Provides the average temperature information but also offers additional details like seasonal variations and historical trends, creating a more comprehensive response.
  • Query: "How can I fix a leaky faucet?"
    • Google Search: Shows a list of websites and articles that provide instructions on fixing leaky faucets.
    • ChatGPT: Generates step-by-step instructions, complete with visuals if requested, acting as a hands-on guide to assist users in resolving their specific issue.

These examples illustrate ChatGPT's ability to go beyond simply retrieving information, offering more personalized and actionable responses.

The advancements made by ChatGPT highlight the potential paradigm shift facing Google Search and other search engines as users increasingly demand personalized and conversational information retrieval experiences.

Is ChatGPT the Google Search Killer?

Let's start with a spoiler alert - it may be far-fetched for a chatbot less than a month old to be seen as the potential killer for Google Search and its $2 trillion parent, Alphabet Inc. But there are reasons some tech experts have got their heads worked up. This far-fetched idea of ChatGPT causing nightmares at Googleplex isn't without its logic. For that, we must understand the unwritten contract that Google has with its billions of users – it provides the best answers to the questions (queries) and does it so quickly. 

ChatGPT can potentially hurt this contract between the search engine giant and its users by offering better answers to queries and even generating new ones when there aren't enough answers in cyberspace. It can take the ever-increasing hunger for information to a whole new level. So far, Google Search and other search engines have acted as an intermediary between the user and the content. 

Google Search doesn't generate content and provides answers by crawling billions of pages, indexing content, and ranking them based on their relevance to users. Between searching and accessing the content, there is a list of links to click for every user. ChatGPT can potentially do away with these links and search results, and instead, offer a single answer based on its synthesis of information. It offers an immediate response to queries that does away with the need to scan dozens of websites. Its supporters term this as "frictionless" access to information and hence, see it as the potential successor to Google Search. 

There have been news reports that Alphabet's management has declared Code Red on this new chatbot. The tech giant has decided to switch gears to developing and launching new AI products, taking this threat seriously. More than the search, Google may be worried about its Ads program as ChatGPT could hurt billions in revenue that the search engine earns from ad links placed alongside organic search results. ChatGPT's single answer to a search query can make these ads redundant. 

However, ChatGPT is far from being perfect with its answers, as several people have pointed out. The results are at times erroneous, and experts say it cannot distinguish between a verified fact and misinformation. Hence, it is early days to see it as a threat to Google Search but the chatbot developers at OpenAI will work toward making it perfect, and Google isn't likely to go down without a fight to guard its territory. 

Other Security Concerns

It isn't Google alone that has its fears with ChatGPT. Others are sounding security concerns that this and other AI-powered technology pose to human society. While many of these may be superficial, others are real and must be debated.

Phishing Emails & Messages 

Phishing emails aren't complex to detect when people have keen eyes. Poor spelling, typos, and bad grammar have been their telling traits. The reasons behind them are many, from the substandard education of scam stars to deliberate attempts to escape spam filters. With ChatGPT, thousands of personalized and genuine-looking phishing emails can be composed in seconds, posing severe financial risks to millions of Internet users. 


Creating malware hasn't been easy so far. Someone had to be an evil genius to create malware that could breach firewalls and security protocols. A tool like n ChatGPT that promises to write codes based on basic text instructions can be used to create malware and unleash them at an unprecedented scale on the world. Cybercriminals can use it to build the most lethal cyber weapons we know, and security experts would have an arduous task in firefighting a challenge at this scale.

Disinformation & Biases

The world is fighting the menace of fake news and disinformation. The problem has reached an acute level raising questions about democratic processes, with some believing it undermines free and fair elections. If anything, a chatbot that can generate content can add to this menace. It can be used to create fake news and impersonate real individuals. AI-generated content can harp on society's biases and be trained to perpetuate these harmful stereotypes creating friction between people and communities. 

Search Results

Search Engine Optimization has been a game of creativity. Though optimizers have tried gaming the algorithms, search engines have quickly responded and improved the users' search experience. A Google Search on any query returns the most helpful information. It is impossible to get ranked for manipulative information and stay on top of search results. However, a chatbot like ChatGPT can generate tons of content in seconds to manipulate organic search results or do away with them entirely with a single result that is misleading. 

Job Losses  

Technology leading to job losses has been a debate since the Industrial Revolution. But the human race has always reskilled and mastered the technology. However, ChatGPT's capabilities with AI aren't one for humans to fight. It threatens millions of jobs where a few text instructions can deliver output faster and cheaper than any artist, web designer, writer, or software developer could ever match. It can lead to an unprecedented crisis and pose a significant societal threat.

The Unthinkable Scenario: The End of Google Search and What It Means for the Web

Remember when typing a question into a search engine felt like tossing a coin into a fountain, making a wish for the right answer? Back in the day, search engines were mere directories, but then came a titan named Google, rewriting rules and shaping the very essence of the internet with a simple, yet powerful concept: relevance. But what if we explore the notion of an era sans Google? As improbable as it appears, let's take a stroll down memory lane to gain perspective on this giant's colossal impact.

From its infancy, Google's role has been pivotal; a beacon that organized information into what we now deem an essential human utility. We journeyed from rudimentary algorithms to sophisticated, AI-powered machinations defining what we find in a sea of endless data. With every iteration, Google remained the undisputed champion, a shepherd for every internet-goer’s query.

Yet, the tech landscape is a battleground where titans clash, and no story is complete without its challengers. We've witnessed the emergence of players like Microsoft and its suite of search capabilities, pushing innovation, ensuring that even a goliath like Google must continually redefine excellence. But will these power moves spell the end of an era?

Exploring the World Beyond Google

As the digital landscape evolves, so do the tools we use to navigate it. If you've ever wondered whether there's life after Google Search, the answer is a resounding "yes." Let's dive into some notable Google Search alternatives and what makes them stand apart in the vast sea of search engines.

Google Search Alternatives: The Diverse Options

In the bustling city of New York and beyond, citizens and netizens are exploring a variety of search engines that offer unique features and ethical considerations. Here's a list of alternatives that are making waves:

  • DuckDuckGo: Praised for its privacy-centric approach, DuckDuckGo does not track your searches or store personal information. Its clean interface and straightforward results have garnered a loyal following of privacy-minded users.
  • Bing: Microsoft's Bing offers a visually rich experience and rewards program, along with integration into Microsoft's suite of tools. It has found favor among users preferring an alternative that feels familiar yet different enough from Google.
  • Yahoo! Search: Despite facing stiff competition, Yahoo! has maintained a niche user base that appreciates its integration with other Yahoo! services, such as Yahoo! Finance and Yahoo! Mail.
  • Ecosia: For the environmentally conscious, Ecosia uses its ad revenue to plant trees around the world. It appeals to those who want to contribute to reforestation and combat climate change with their everyday web searches.
  • StartPage: Offering Google search results with an added layer of privacy, StartPage is perfect for those who like Google's search prowess but want to keep their data away from prying eyes. It's a unique middle ground in the search engine marketplace.

These Google Search rivals are being received with curiosity and cautious optimism in markets like New York, where diverse populations often mean diverse needs and preferences. Each alternative has carved out a niche based on specific features, ethical positions, and targeted user experiences.

A Plurality of Features and Ethical Stances

Users today are not just looking for relevant search results; they're also seeking search platforms that align with their values. Here's a quick highlight of features and ethical stances that set these alternatives apart:

  • DuckDuckGo: Besides its non-tracking policy, it offers a feature called "bangs" that lets users search directly on other websites from the DuckDuckGo search bar.
  • Bing: It stands out with its "Rewards" program, enticing users to earn points for regular searches that can be redeemed for gift cards or donations.
  • Yahoo! Search: The once internet behemoth maintains user trust through familiar layout and supplementary services, a big plus for brand loyalists.
  • Ecosia: It appeals to the growing number of environmentally active users, providing a tangible way to participate in ecological activism through daily internet use.
  • StartPage: It distances itself from the data commodification fray, assuring a Google-like search experience with the privacy peace of mind.

As we embrace the changing tides of technology and new ethical considerations, the exploration into the multitude of search engines available is an exciting journey into what the future of search could look like. Will one of these contenders rise to challenge Google's throne? Only time will tell.

Impact of Artificial Intelligence on Search

The search landscape is changing dramatically under the influence of Artificial Intelligence (AI). Never before has the ability to sift through, analyze, and understand vast amounts of data been so enhanced by technology. AI is revolutionizing not only how search engines operate, but also how they deliver ever-more accurate and relevant results to users.

Analyzing AI's Role in Search Engine Innovation

AI algorithms now learn from the billions of searches conducted daily, constantly improving the way search engines understand and interpret queries. These smart systems can discern intent, context, and nuances in language, delivering a user experience that feels more intuitive than ever. The era of purely keyword-based search results is making way for AI-powered semantic search, where the meaning behind words takes precedence and enhances the relevancy of results.

Google's Advancements and Emerging Competition

Google, a pioneer in incorporating AI into search, has continuously updated its algorithms to give us a glimpse of an intelligent digital future. Google's BERT and RankBrain are examples of AI systems that have been instrumental in improving the search engine's understanding of natural language.

However, this AI acceleration is not without its competitive pressures. Alternatives to Google are stepping up their own AI game—Bing with its AI-powered features, for example, and new players that focus on AI first and foremost, all reflect a market responding with innovations of their own. The impact of AI ensures that no single search engine can rest on its laurels, with user expectations for speed, accuracy, and understanding forever on the rise.

  • AI is constantly reshaping how search engines learn from user interaction.
  • Competitive pressures drive advancements in search AI, widening the field of options for users.
  • Google's search AI developments set benchmarks for industry performance.

In the dynamic world of online search, AI is the fulcrum on which the engine's future hinges. The potential and power of Artificial Intelligence extend well beyond today's capabilities, and as these systems continue to evolve, so too does the very notion of what it means to search and find information online. Stay connected as we explore how the domino effect of AI is laying the groundwork for a transformed digital search experience.

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What's Next for the Way We Search?

As we gaze into the crystal ball of technology, the future of internet search looks like a fascinating blend of innovation and change. The ways we interact with the vast ocean of online data are evolving at an incredible pace. Let's dive into some of the predictions on what's around the corner for search technologies and consider how a giant like Google may respond.

Up-and-Coming Search Innovations

Imagine a world where your search queries aren't just text on a screen but immersive experiences. We're talking about sophisticated AI algorithms capable of understanding search context at an almost human level, predictive search that knows what you're looking for before you even ask, and AR/VR integrations that allow you to explore information in a 3D space. These technologies are not just sci-fi dreams; they are actively being developed and could turn what we think of as "searching" on its head.

Google's Stance in the Face of Change

Google has long been the leviathan of internet search, but the sea is getting rough with new technologies threatening to disrupt the status quo. The question isn't just if, but how Google will adapt to these impending changes. Will they be the ones leading the charge with their own innovative breakthroughs or will they acquire agile startups that can help them integrate new search capabilities? Perhaps they’ll refine their current technologies to stay ahead of the curve. One thing is for sure, Google is unlikely to stand idle as the search landscape transforms.

  • Integration of AI to provide more intelligent and conversational search experiences.
  • Investment in augmented and virtual reality to create an interactive search environment.
  • Enhancements in predictive search based on user context and behavior patterns.

Keeping Up with SEO: Staying Visible in a Shifting Search Landscape

As we delve into the ever-evolving world of Search Engine Optimization (SEO), it's clear that the "End of Google Search" as we know it signals a seismic shift in digital marketing strategies. With new developments in SEO, staying visible on Google as well as other emerging search engines has become a dynamic challenge for businesses around the globe.

Latest SEO Developments: A Game Changer

In the tumultuous tides of the internet, the latest SEO developments have ripple effects on website visibility. As Google's algorithms become more sophisticated, incorporating machine learning and artificial intelligence to deliver laser-targeted results, website owners must adapt swiftly. The key to visibility now lies in creating not just content-rich websites, but also in ensuring they are aligned with these intelligent systems that prioritize user intent and relevance.

Changing SEO Strategies: Business Response

Businesses confronted with a changing SEO landscape now face a pivotal moment in their digital strategies. Adapting to diversifying search options means embracing a multifaceted approach. For many, this involves optimizing not just for Google's algorithm updates but also for alternative search engines that prioritize privacy or different types of user experience. To remain competitive, businesses are broadening their SEO strategies to be inclusive of voice search optimization, employing structured data, and understanding the nuances of visual search.

  • Content Quality: Ensuring the production of high-value, relevant content that resonates with both audiences and search engines.
  • Technical SEO: Tending to the bones of websites, like site speed and mobile-friendliness, to meet the rigorous demands of all search engines.
  • Personalization: Crafting user experiences that are personalized and tailored to visitor preferences, which can influence how search algorithms rank sites.
  • Local SEO: For brick-and-mortar businesses, optimizing for local search queries has become imperative to capture the geographic-specific market.

The "End of Google Search" phenomenon is a cue for businesses to anticipate future SEO trends proactively. By staying ahead in the SEO game and adjusting to the personalized, ethical, and diverse search requirements of today, businesses can secure their visibility and thrive in an internet landscape where Google is not the sole gatekeeper of online search anymore.

Looking Beyond the Horizon: The Future of Search

As we wrap up our digital odyssey, it is clear that the landscape of information retrieval is not just expanding—it's being redefined. The narrative of "The End of Google Search" is less about the decline of a giant and more about the rise of an entire ecosystem of innovative, diverse search modalities. From the evolution of search engines to the emergence of AI, voice and visual search systems, we have witnessed the signs that foreshadow a shift in digital search dynamics.

Adaptability will be our compass in this new era. The continual evolution of technology and transformation of user expectations will undoubtedly sculpt the future of searching. In this future, privacy, ethics, and decency take center stage, while decentralized platforms promise to democratize the way we access information.

And so, we must ask ourselves: What role do search engines like Google play in our lives today? How much do we rely on them, and are we prepared for the changes to come? Staying informed and agile in the face of such changes is not just advisable—it's paramount.

Join the Conversation

What do you think the future holds for search? Have you already explored alternatives to Google Search? Your insights could light the way for others navigating these shifts. Share your thoughts and experiences—let's delve into the vast unknown of the Internet together.

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Final Thoughts

Artificial intelligence and ethical concerns are inseparable. They go hand-in-hand, and the concerns with ChatGPT aren't new. OpenAI's ChatGPT has pushed the threshold with chatbots and AI-powered technologies further, and we shall see the tech industry giants follow suit. Whether it will kill Google Search or turn millions of people worldwide jobless shall be news for the future. But such a technology placed in the hands of ordinary people can make them create wonders or work on nefarious projects. What can't be taken away from OpenAI and ChatGPT is their big step toward demonstrating the possibilities of AI

There are no two arguments for the fact that AI is the future of technology, marketing, and human society. As a business, you must embrace AI-powered technology to deliver better products and services to your customers. It can take your marketing campaign to the next level allowing granular targeting and lower customer acquisition costs. At Growth Natives, we have embraced AI-powered tools to streamline marketing and branding. If you need to know the possibilities of AI-powered marketing, set up a consultation with our team by emailing us at

Frequently Asked Questions

ChatGPT provides direct, conversational responses to queries, whereas Google Search returns a list of relevant web pages. ChatGPT excels in generating text and providing information in a dialogue format, while Google is effective for searching a wide range of web-based content.

No, ChatGPT’s responses are based on patterns in the data it was trained on, which includes a mixture of factual information and potential inaccuracies. Users should verify critical information from reliable sources.

ChatGPT offers an interactive and conversational experience, which can be beneficial for brainstorming, learning new concepts, or generating creative content. It provides immediate answers without the need to sift through multiple web pages.

AI like ChatGPT may complement traditional web search by providing more intuitive and personalized interactions. The future may see a hybrid approach where conversational AI and search engines work together to enhance the user experience.

OpenAI is actively working on improving the safety and ethical use of ChatGPT by implementing guidelines, monitoring for misuse, and continuously updating the model to mitigate risks associated with harmful or biased content.

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