Facebook Live Selling and Its Growth in the Ecommerce Business

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Published on: June 9, 2022 Updated on: May 31, 2024 views Icon 640 Views

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  • Ecommerce

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Sakshi Arora
Sakshi Arora LinkedIn

Assistant Manager- Content Marketing

Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.

Article Reviewed By: Rahul Saini LinkedIn

Table of Contents

Level Up Your Business with Facebook Live Selling

In today's highly competitive online marketplace, businesses are constantly seeking innovative ways to boost sales and engage with their audience. One such powerful tool that has revolutionized the world of e-commerce is Facebook Live Selling.

Facebook Live Selling refers to the practice of broadcasting live videos on Facebook, where businesses can showcase their products and interact with potential customers in real-time. Unlike traditional marketing tactics, this dynamic approach enables businesses to connect with their audience in a more authentic and engaging manner.

The benefits of utilizing Facebook Live Selling for businesses are vast. Firstly, it provides a unique opportunity to demonstrate product features, answer questions, and offer live demonstrations, enabling customers to gain a better understanding and experience of the products they are interested in.

Moreover, Facebook Live Selling also helps to foster a sense of trust and credibility as customers can witness the products in action, giving them more confidence to make a purchase. Additionally, the interactive nature of live videos allows businesses to build a strong rapport with their audience, resulting in increased brand loyalty and customer satisfaction.

How do you generate buzz for your products when you are not the only business in town? With an ever-shrinking attention span of consumers, long gone are the days when a product description would suffice. Because now, all eyeballs roll for live videos. Recent data suggests that people engage 6X more with live videos than with pre-recorded ones. 

With 40% of sales of most businesses happening through Facebook Live events, more ecommerce brands are turning to Facebook Live selling. 

Facebook Live is the new game-changer in ecommerce today as it brings back the distracted customer's attention through live video marketing. This practice has already made headway in the Asian markets, with China doing business worth USD 150 billion in sales alone. 

The popularity of live marketing events hosted on Facebook Live is now catching up in the US markets, especially in the post-Covid world, as customers missed the experience of a physical store and engaging directly with sellers and their products. Facebook Live brings that experience to the online world and makes it uniquely worthwhile for both the customer and the seller.   

In this article, we will delve deeper into the world of Facebook Live Selling, exploring its advantages, best practices, and how businesses can leverage this powerful tool to level up their sales and customer engagement strategies. Get ready to embrace the future of e-commerce with Facebook Live Selling!

What Is Facebook Live Selling?

Facebook Live selling allows a seller to organize a sale in real time for its Facebook users. A combination of live-streaming with social commerce, Facebook Live is an interactive way of engaging with viewers and potential customers. Where social media is the new hub to connect with brands, Facebook Live is marketplace 2.0 with scalability, ease of use, and cost-effectiveness. 

Statistically too, it makes complete marketing sense as Facebook Live videos are watched thrice longer compared to ordinary videos. In countries like the U.S., 33% of its internet users are on social media to connect with their favorite brands. 

Take for instance, L’Oreal Malaysia, which hosted a 24 hours live sales campaign using Facebook Live. Different L’Oreal brands got a chance to promote their products for 1.5 hrs while customers used a hashtag to initiate a conversation on their Messenger. These engaged viewers were then guided by L’Oreal’s customer service for information, order placement, and payment process. And as unbelievable as it sounds, L’Oreal managed to reach over 2.6 million people and quadruple their daily average sales. 

Livestreaming on Facebook: Benefits and Best Practices

Understanding Facebook Live Selling as a form of livestreaming

Facebook Live Selling is revolutionizing the way businesses interact with their audience.

This form of livestreaming allows businesses to connect with potential customers in real-time, providing a unique and personalized shopping experience.

Benefits of using livestreaming to broadcast product demos, sales presentations, or events

  • Increased Visibility: Livestreaming on Facebook allows businesses to reach a wider audience and showcase their products or services.
  • Real-time Engagement: It provides an opportunity for businesses to engage with their audience, answer questions, and address concerns instantaneously.
  • Authenticity: Livestreaming creates an authentic and personal connection with the audience, fostering trust and brand loyalty.
  • Greater Conversions: By demonstrating products and services live, businesses can increase the likelihood of conversions and sales.
  • Cost-effective Marketing: Facebook Live Selling is a cost-effective marketing strategy, as it requires minimal equipment and resources.

Strategies and best practices for businesses to maximize the effectiveness of Facebook Live Selling

  • Plan Ahead: Prepare a content plan and outline the key objectives for each livestream.
  • Promote in Advance: Build anticipation by promoting upcoming livestreams on your social media channels and website.
  • Engage with Viewers: Encourage viewer participation and interaction by responding to comments and questions.
  • Showcase Products Creatively: Use engaging visuals and demonstrations to highlight the unique features and benefits of your products.
  • Provide Exclusive Offers: Offer limited-time discounts or promotions exclusively to viewers of your livestream.

Analyze and Optimize: Gather data and analyze the performance of your Facebook Live Selling sessions to improve future broadcasts.

E-commerce: Showcasing and Selling Products

Facebook Live Selling offers businesses an excellent platform to showcase and sell their products directly to consumers. By leveraging this feature, businesses can connect with their audience in real-time, creating a personalized shopping experience that drives sales and engagement.

Examples of Successful E-commerce Businesses Leveraging Facebook Live Selling

Many e-commerce businesses have experienced tremendous success by utilizing Facebook Live Selling. Brands like Fashionista Boutique and TechGadgets have effectively used this feature to showcase their latest products, interact with their customers, and drive sales. By offering exclusive discounts, limited-time offers, and engaging product demonstrations, these businesses have built a loyal customer base and achieved significant revenue growth.

Tips for Effective Product Demonstrations and Sales Techniques on Facebook Live

  • Prepare: Before going live, ensure that you have a clear plan and all the necessary products ready for demonstration.
  • Create excitement: Start your live session with an exciting introduction to capture your audience's attention and generate buzz.
  • Showcase features: Demonstrate the unique features and benefits of your products to entice potential customers.
  • Engage with viewers: Encourage viewers to interact by asking questions, responding to comments, and offering personalized recommendations.
  • Offer exclusive deals: Provide limited-time offers or discounts during your live session to create a sense of urgency and drive immediate sales.
  • Follow up: After the live session, continue the conversation and build relationships with your audience through follow-up emails, social media engagement, and personalized offers.

By implementing these effective product demonstrations and sales techniques, businesses can maximize their Facebook Live Selling experience and achieve remarkable results.

What Makes Facebook Live So Effective?

Facebook Live is easy to use and offers additional advantages over other live selling platforms, including:

Live Stream Notifications

Facebook Live has a built-in feature that allows sellers to notify their followers when streaming begins. It automatically increases the outreach possibilities to potential customers.

Better Algorithm

Facebook Live has a competitive advantage over other Facebook marketing methods as it is the most effective way to gain more organic outreach. While businesses have to learn and work with the platform’s algorithm, Facebook Live, at the moment, outperforms other types of Facebook posts like videos, images, and text updates.

Facebook Live can also work around the algorithm through audience engagements. Your relevance and news feeds’ ranking is directly proportional to the number of users liking and sharing your live stream. The more the people like and share, the higher your ranking goes.   

Direct Relation With Buyers

Facebook not only has a broad audience that makes it easy to find potential buyers but also provides an opportunity to build a personal relationship with each individual. Facebook Live strengthens your connection with your customers and brings in a new kind of brand loyalty that is passed around through good old-fashioned word-of-mouth. Ultimately, it reinforces your brand value and trust and makes marketing your items easier.  

Cost-Effective

Facebook Live is all about you and your audience. How well do you connect with them, how well you communicate, and what items do you offer that are beneficial for your customers – that is the gist of its effective use. It requires no additional costs of fancy editing or set design. 

Essential Tools

Hosting a Facebook Live sale is as easy as pulling out your phone. You are already logged on, waiting for your customers to come to you. So why not take your wares to them directly? Go Live! A good smartphone camera will take you to them directly.

Some other tools helpful in managing the live stream are: 

  • Laptop: it helps keep track of inventory, preview live broadcasts, and engage with the comments and questions of your viewers.
  • A backup power source: to prevent any unforeseen interruption and a high-speed internet connection. A suitable Ethernet adapter or a fast Wi-Fi network is all that stands between you and a high-quality video. A Bluetooth microphone also improves the sound quality while allowing you to move around cord-free.
  • Tripod: may appear accessorial, but it takes the pain away from your hands—no more shaky videos or juggling things with your one free hand. 

Guide to Facebook Live Selling 

The following steps will help make your live stream a success:

Prepare Your Inventory

Being prepared never hurts, especially in a live event. Organize your sale around a theme based on your product line. It could be a limited edition, new releases, one-of-a-kind items, or even a clearance sale. This way, you will be able to work easily during the live stream and keep your audience excited. 

Time It for Success 

Timing is the key to success here. The time of the day and the duration of the live event are calibrated based on your Facebook page analysis. Check your Facebook insights to see what day and time your customers are most likely to be on the platform. Also, make the event public to get maximum views and set up the sale as an “event” on Facebook so that your audience can mark their status.    

Based on the success of your past live events, you can then do a regular live event at the same time and day in the future. 

Promote and Advertise

Advertise and promote the live stream event at least a fortnight before the actual event—your success will depend on it. 

A Facebook Live chat and teaser can be the beginning followed by countdown reminders. An email before and on the day of the event is another intelligent way to ensure a full house.  

Setup and Test Equipment 

Keep the tech equipment (listed above) ready at hand. And a few days before the sale, do a dry run by testing your equipment to foresee potential glitches. 

Make Notes for the Sale Day

Stay organized during the sale by numbering your items for accurately mapping the item to its buyer later. Create tags with item numbers and list your items in an Excel sheet with their tag number and description. Leave an empty column for the buyer’s name and contact info.  

Create notes for reference and hold on to them in a file or a clipboard to make things smoother.  

Communicate and Connect

The hard part is over. Now sit back and relax and engage with your viewers. Begin with a quick hello and acknowledge your viewers before showcasing your products. Your viewers will mirror your positive mindset. Keep providing them context about how far they are into the live stream and what has been done. 

Remember, a live stream is a personalized shopping event, and a major source of fun for the viewers is direct interaction. Call out your viewers by their name and their object of interest in the sale. These little personal touches will ensure you have a legion of fans for future sales.  

Complete Backend Work 

Once the live stream is over, complete the sale's back-end work like sending invoices, emailing links to your e-commerce sites, etc., right away. If you plan to host Facebook Live events regularly, consider investing in a service that helps streamline this backend process. 

Strategies for Success in Facebook Live

The sale may be over and you reported a huge success, but a lot of tasks still remain. Stay organized and get your invoices out as early as possible. Do not ship any item until the payment is received. 

Keep an eye on your Facebook analytics for a post-event analysis. Your first sale could serve as a benchmark, useful in setting goals for future events, reproducing all that worked, and further improving things that did not. 

A few additional tips to remember: 

  • Keep it personal and engaging. Think of your viewers as people visiting your real-life shop. Your events can allow regular attendees to become friends and connect during the sale, creating a sense of community and connection with your brand. 
  • Set clear expectations for your customers. Like, will the item be picked up or shipped? Will there be an extra shipping charge?  
  • Look at the camera (the green light on your device) and not the screen. 
  • Go with the flow, even if things go askew. These are learning opportunities to become seasoned pros. Laugh and move on. 
  • Start small. This way, you can refine the system and process of your sales as you go. Like everything, you will get better with practice. 

Business Growth: Expanding Customer Base and Increasing Sales

Understanding Facebook Live Selling as a growth strategy for businesses

When it comes to expanding customer base and increasing sales, businesses are constantly on the lookout for innovative strategies. One such strategy that has gained immense popularity in recent times is Facebook Live Selling. This unique approach allows businesses to connect with their target audience in real-time, showcase their products, and engage with potential customers in a more personal and interactive manner.

Discussion on customer acquisition, revenue generation, and market penetration in relation to Facebook Live Selling

Facebook Live Selling not only provides businesses with a platform to showcase and sell products but also offers opportunities for customer acquisition, revenue generation, and market penetration. By going live on Facebook, businesses can reach a wider audience and attract potential customers who may have otherwise been unaware of their offerings. Additionally, the interactive nature of live selling allows businesses to build rapport with customers, increasing the likelihood of repeat purchases and long-term customer loyalty.

Case studies and success stories of businesses that experienced significant business growth through Facebook Live Selling

To further emphasize the effectiveness of Facebook Live Selling as a business growth strategy, let's take a look at some real-life success stories:

  • Case Study
  •  1: XYZ Fashion Boutique
  • XYZ Fashion Boutique, a small local clothing store, leveraged Facebook Live Selling to showcase their latest collection. By hosting live fashion shows and offering exclusive discounts to viewers, they experienced a significant surge in sales and attracted a larger customer base. This strategy not only helped them expand their market reach but also generated substantial revenue.
  • Case Study
  •  2: ABC Cosmetics

ABC Cosmetics used Facebook Live Selling to demonstrate their skincare products and provide beauty tutorials. By engaging with viewers, answering their questions, and offering personalized recommendations, they established themselves as a trustworthy brand. As a result, their customer base grew, and their sales soared, leading to a remarkable increase in revenue.

These success stories highlight the true potential of Facebook Live Selling in driving business growth. By utilizing this strategy effectively, businesses can not only expand their customer base but also increase their sales and revenue.

Conclusion

Facebook Live is now pushing the boundaries of ecommerce, providing new opportunities for businesses to generate sales, promote their brands, and sell their items without waiting for customers. It maximizes sales in today’s competitive business environment with personalized discounts, coupons, real-time product discovery, live Q&A, and a social buying experience and keeps its customers constantly engaged. 

Jump on the online social selling bandwagon with Growth Natives to create events that boost your profit. Our digital marketing services are all you need to set your business up for success. Contact us now at info@growthnatives.com to know more.

Frequently Asked Questions

Facebook has not removed live selling entirely, but they have made changes to their policies and algorithms that have impacted how live selling works on the platform. These changes may be related to ensuring a positive user experience, addressing privacy concerns, or adapting to evolving market trends.

Yes, you can sell online on Facebook through various features such as Facebook Marketplace, Facebook Shops, and Facebook Live. These features allow businesses and individuals to list and sell products directly on Facebook to a wide audience of users.

To conduct a successful Facebook Live sale, consider the following tips:

  • Plan your sale: Define your goals, choose products to feature, and plan your presentation.
  • Promote your sale: Build anticipation by promoting your live sale in advance through posts, ads, and emails.
  • Engage your audience: Interact with viewers, answer questions, and create a sense of urgency to encourage purchases.
  • Showcase products effectively: Highlight key features, demonstrate products in use, and offer special deals or discounts.
  • Follow up: After the live sale, follow up with viewers, provide additional information, and process orders promptly.

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