Sakshi Arora

Setting Up A/B Testing for Gated Vs. Ungated Content in HubSpot

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Published on: December 16, 2022 Updated on: March 26, 2024 views Icon 258 Views

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Sakshi Arora
Sakshi Arora LinkedIn

Assistant Manager- Content Marketing

Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.

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Irrespective of whether you like to be part of this debate, as a marketer, you can’t escape it! The gated vs ungated debate has been raging for years and it isn’t likely to end anytime soon. There are pros and cons to both these content marketing strategies. Marketers always look to find the sweet spot that helps generate maximum leads among the target audience. Thus, they choose A/B testing.

The fact is, neither gated nor an ungated content strategy outweighs the other on an absolute scale. Success rests on your goals and the type of content you are using to achieve your goals. As part of your inbound marketing campaign, it is important to strike the right balance between gated and ungated content. Several questions are likely to cross your mind—”What type of content should be gated?”, “Will my audience respond best to gated or ungated content?” 

Deliberations are not likely to offer you a clear answer unless you put your content marketing strategies through a test. A/B testing offers you data-driven insights and lets you choose the best strategy for your campaign. It is the most proven testing mechanism as it allows you to test your content in HubSpot using different variables. 

In this infographic below, let’s explore about

A/B Testing Your Content in HubSpot

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