The Future of Marketing: How Automation Is Changing the Game

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Published on: April 3, 2023 Updated on: May 27, 2024 views Icon 466 Views

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  • Marketing Automation

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Shagun Sharma
Shagun Sharma LinkedIn

Content Writer

Shagun Sharma is a content writer during the day and a binge-watcher at night. She is a seasoned writer, who has worked in various niches like digital marketing, ecommerce, video marketing, and design and development. She enjoys traveling, listening to music, and relaxing in the hills when not writing.

Article Reviewed By: Rahul Saini LinkedIn

Table of Contents

Have you invested in marketing automation? If your answer is "No," your marketing campaign is bound to show diminishing returns in the future.  Ascend2, a  market research firm recently studied the impact of marketing automation. According to the report titled "The State Of Marketing Automation 2022,"

  • 43% of businesses believed it improves customer experience
  • 38% of businesses reported better use of staff time
  • 35% of organizations saw improved lead generation and nurturing
  • 33% of automation marketing specialists reported better use of budget
  • 24% highlighted the increased ability to personalize campaigns

Marketing automation means using software tools and technologies to streamline and measure marketing tasks and workflows. It includes lead generation, email marketing, social media management, customer segmentation, and analytics.

MarketsandMarkets, in a study, predicted that global marketing automation will reach $14.5 billion by 2026, growing at 19.4% CAGR. This rapid growth indicates the increasing need to automate marketing campaigns.

With the ability to personalize messaging, target specific audiences, and measure the effectiveness of campaigns, marketing automation becomes a critical component of your successful marketing strategies. It will enable your organization to keep pace with the demands of the digital age.

Why Automate Marketing?  

Marketing automation can streamline your marketing efforts. It helps improve efficiency and productivity by automating repetitive or time-consuming tasks. Here are some reasons you need to automate marketing - 

Improved Efficiency and Productivity 

Marketing automation tools allow businesses to automate repetitive tasks. They free up time for marketers to focus on more strategic initiatives. It increases efficiency and productivity, reduces errors, and improves campaign consistency. Automation marketing specialists can drive large campaigns and increase your reach and targeting.

Enhanced Personalization and Targeting 

Campaign personalization is vital to addressing the unique needs of your customers. It can help them in their buying journey. Leveraging data and analytics, you can personalize your messaging and target specific audiences. You will see higher engagement and conversion rates and improved customer satisfaction.

Increased Revenue and ROI 

Leverage marketing automation to measure campaign effectiveness and optimize them in real time. Thus, ensuring increased revenue and return on investment (ROI). Your team can achieve better results with less effort as you can identify the most effective tactics and scale them up.

Improved Customer Experience and Engagement 

Create a positive impression among your target audience with personalized and relevant messaging. Since it triggers their desire for your products and services.

Hence, improve the overall customer experience and foster greater engagement with the brand. It can lead to increased loyalty and advocacy over time.

Improved Scalability of Campaigns 

Marketing automation tools are highly scalable and adaptable to your business' growing needs. Whether you own a startup, a mid-level business, or an enterprise, you can automate to achieve your marketing goals efficiently.

Best Marketing Automation Platforms

New players are entering the market every day. Introducing tools to simplify the process and customize solutions. However, some platforms are more popular than the others. 


HubSpot is an all-in-one marketing automation platform. It offers a suite of tools for lead generation, social media management, email marketing, and analytics. HubSpot offers a user-friendly interface and easy-to-use tools. These tools make it a popular choice for businesses cutting across industries.

Use HubSpot to automate repetitive tasks and streamline your marketing processes. Thus, increasing your efficiency and productivity. Also, use its advanced reporting and analytics for optimizing your campaigns and results.


Marketo provides tools for lead management, email marketing, analytics, and more. It offers advanced features such as lead scoring and nurturing, A/B testing, and advanced segmentation capabilities.

It is one of the most preferred automation tools among B2B companies and has a big market share. Because you can integrate Marketo with Salesforce CRM. This enables you to better manage your leads and customer relationships across the entire customer journey. Hence, providing a centralized solution for your marketing needs.


Pardot is a marketing automation platform from Salesforce that caters to B2B businesses. It offers features such as lead scoring, email marketing, and analytics. Users prefer it for its integration with Salesforce CRM.

Pardot's intuitive interface and advanced automation capabilities make it a popular choice. Especially for organizations looking to streamline their marketing processes and improve their ROI.

Pardot has powerful segmentation and personalization capabilities. These enable businesses to target their ideal customers more precisely. This results in higher engagement and conversion rates.


Eloqua is a marketing automation platform that comes from Oracle. It targets enterprise-level businesses and offers advanced segmentation and personalization capabilities. Thus, it allows businesses to target their ideal customers with more precision.

Eloqua's advanced analytics features allow you to measure the effectiveness of your campaigns and optimize them for better results.

You can integrate Eloqua with Oracle CRM to manage your leads and customer relationships across the customer journey.

Salesforce Marketing Cloud  

Marketing Cloud is a cloud-based marketing automation platform by Salesforce for B2C businesses. It helps businesses automate and manage marketing campaigns across different channels. These include email, social media, mobile, and web.

Automation Marketing Cloud provides a range of features including audience segmentation, email marketing, mobile messaging, social media management, and analytics. These allow businesses to target their ideal customers with personalized messaging and track campaign performance in real time.

Final Thoughts 

In summary, marketing automation is revolutionizing the way organizations reach and engage customers. Streamlining marketing processes and leveraging data-driven insights, marketing automation is a game changer. It can increase efficiency, reduce costs, and drive revenue growth.

By embracing this powerful tool, your business can stay ahead of the competition. You deliver personalized, relevant experiences that drive customer loyalty and business success.

Marketing automation can be a game changer when you use it optimally. To automate marketing and leverage the incentives, you need marketing automation specialists. Marketing automation experts customize these platforms and align your sales and marketing process.

At Growth Natives, we have expertise across the top marketing automation platforms. We automate marketing campaigns and increase reach and ROI for our clients. Write to us at or call us at our toll-free number +1 855-693-4769 to explore the possibilities. 

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