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Maximizing ROI with PPC Advertising

At Growth Natives, we believe in sharing knowledge and #growingtogether. To this end, we have compiled our expertise and insights into a series of resources for any curious mind to peruse and learn from.

PPC

How Will The Absence of Cookies Affect Google Search Campaigns

How Will The Absence of Cookies Affect Google Search Campaigns

“Cookies,” marketers love them with their tea and in their marketing campaigns.  Come 2023 and we would start the countdown to a cookieless world in marketing campaigns. You can still enjoy those cookies with your tea!  Google has announced it wo

Sakshi Arora
Sep 6, 2022 7 min read
google ads campaing management

A Complete Guide To Learn Google Ads Campaign Management

An online business is no joke, especially when competing with giants like Amazon with an unlimited marketing budget. As a result, the battle to reach the front page of Google’s search results is fierce. Even with good SEO, reaching the first page may tak

Sakshi Arora
Jan 6, 2022 6 min read
Meta Teases New Updates to Its Ad Campaign Set-up Process to Streamline Campaigns

Meta Teases New Updates to Its Ad Campaign Set-up Process to Streamline Campaigns

2022 is expected to be an important year for Meta. Facebook’s parent company signaled its intentions with an update to the campaign set-up process in late 2021. Meta’s ad objective listings in Ads manager will see some big changes that will bring the most

Sakshi Arora
Jan 4, 2022 3 min read
PPC trends and statistics

8 PPC Trends and Statistics to Watch Out for in 2023

Stay Ahead with the Latest PPC Trends Are you ready to optimize your online advertising efforts to the fullest? Pay-Per-Click (PPC) advertising is a powerful tool that allows businesses to drive targeted traffic to their websites and boost conversions. In this

Sakshi Arora
Dec 15, 2021 9 min read
Ad Campaign Metrics

Don’t Pause Your Ad Campaign Until You Have Analyzed These 4 Metrics!

Are you looking for an answer to one of the most asked questions by digital marketers—when you should or shouldn’t pause your ad campaign you are skeptical about? And if you should, what are the metrics that you need to analyze before putting it on hold?&n

Sakshi Arora
Mar 25, 2021 8 min read
Microsoft Bing Ads Campaign

How to Set Up a Microsoft (Bing) Ads Campaign

When it comes to advertising, the most crucial thing is to be present at the place where your customers are. While Bing might not be the largest search engine out there, it still generates a considerable amount of data, which may be due to the fact that Bing i

Sakshi Arora
Mar 25, 2021 7 min read
Digital Advertising Pricing Model

Choosing the Right Digital Advertising Pricing Model

The digital advertising industry has taken the online world by storm. When you are ready to launch your first advertising campaign, every outlet will offer you a different pricing model based on certain metrics.  Years ago, there were only two advertising

Sakshi Arora
Feb 19, 2021 1 min read
PPC Trends

5 PPC Trends to Boost Your Campaigns

The Future of PPC: Staying Ahead of the Trends Are you ready to skyrocket your business’s online success? Stay one step ahead of the competition by exploring the ever-evolving world of Pay-Per-Click (PPC) advertising. In today’s digital age, it is

Sakshi Arora
Jan 13, 2021 9 min read
facebook marketing trends

Top 6 Facebook Marketing Trends for 2023 and Beyond

What started as an idea in a dormitory at Harvard University is now a US$562.19 billion business. Facebook, one of the largest social media platforms, has altered the course of digital marketing for good. From Facebook Messenger bot to Facebook Spark AR, the w

Sakshi Arora
Dec 8, 2020 6 min read

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