Leveraging the Power of Salesforce Consulting Services to Achieve Business Goals
By Rahul Saini
Sep 29, 20217 min read
“The definition of an expert is someone who knows what not to do”. - Charles Willson
Salesforce is definitely a marketing powerhouse full of customer-centric intelligence that has earned its place among renowned CRM solutions. It is popular among organizations of different sizes and helps them serve their customers better by enabling them to enrich a long and fruitful association with them.
The cloud-based CRM solution has more than 150,000 active customers today, and it has captured about 20% of the CRM market share. Since an average customer is able to see an increase of 25% in their revenue by using Salesforce, it has become the preferred CRM partner for many B2B companies.
Due to Salesforce making such a significant contribution to organizational growth, Salesforce consulting has become an important part of the CRM ecosystem. It helps manage a wide range of Salesforce services for organizations. Enterprises using Salesforce need to fine-tune their operations regularly and enlisting the help of an expert hand helps them understand what and what not to do.
Let’s discuss why enterprises need a Salesforce consulting service (SCS) to drive their CRM function properly.
Top Reasons Enterprises Need Salesforce Consulting Services
1. Selecting a Suitable Salesforce CRM Platform
Salesforce comes with various cloud-based modules which can help any organization to optimize specific functions. These include:
- Sales Cloud
- Service Cloud
- Marketing Cloud
- Analytics Cloud
- Data Cloud
Each module has its own benefits. If an organization is looking for a specific operation, it can subscribe to a specific cloud solution without paying for the combined package known as Salesforce 360.
This way they don’t need to pay for the services that are not required. Salesforce consulting service experts can suggest the best platform and they can save a lot of money in subscription fees. For seamless integration or upload of the data received from these apps into the Sales cloud, a qualified Salesforce consultant is a must.
2. Setting Up Salesforce Solution
Setting up Salesforce CRM at an enterprise level is not everyone’s cup of tea. Understanding your existing CRM process and carrying forward existing leads into the Salesforce CRM is a complex task.
Operationally, it can be as easy as clicking a few buttons and uploading contact files. However, matching relevant fields and giving access to authorized team members can be quite challenging.
It all starts with setting up Salesforce ID for each employee and creating their credentials to access the data. A small mistake in these operations can mess up all the CRM processes. A Salesforce consulting service can take care of all these pain points and can set up an error-free CRM process.
3. Knowing Leads Better
A Salesforce expert can help you track your leads more efficiently. Leads are the most important asset an organization can have as they are vital to revenue generation. Here, a Salesforce expert service can take care of analyzing your leads’ behavior, checking the source of lead generation, and finding ways to monetize them.
It is not easy for any organization to master the art of CRM quickly and it takes time to run campaigns seamlessly. By hiring a Salesforce consulting service, the organization can focus on other productive activities while the experts take care of their lead funnel management and analysis.
4. Stay updated with Innovations and Salesforce Community
Salesforce consulting services keep you up-to-date about the latest innovations and ideas which can increase your overall productivity. In many cases, community members can help developers solve several important business queries. Salesforce consulting services help you connect with these communities where you can get solutions to most of your queries.
5. Utilizing AppExchange
AppExchange is an important feature that allows users to integrate many useful 3rd party apps. These apps not only help develop a better CRM ecosystem but also empower the customer-facing teams with relevant information. As a result, the overall productivity of your Salesforce functions increases.
For example, ZoomInfo is a contact intelligence application that easily integrates with Salesforce and gives access to vital information to sales team members.
Hence, to get the most out of your Salesforce CRM, it is imperative to have a consulting team behind you to keep the CRM solution up-to-date with modern innovations.
6. Customize Your Existing Salesforce CRM Ecosystem
Every enterprise has a different set of goals, objectives, and strategies. A Salesforce implementation consultant understands these business aspects clearly, offering customized services for designing various Salesforce applications and meeting the organizational requirements.
7. Integration with Marketing Automation
Salesforce is a CRM tool and its main function is to deliver the best customer experience. However, if integrated well with a marketing automation solution, Salesforce creates a robust marketing ecosystem that enables marketing and sales teams to stay ahead of the competition.
When integrated with great expertise, Salesforce CRM and any compatible marketing automation solution can help develop a successful marketing platform that will bring:
- Improved business intelligence
- Data consolidation from various sources
- Improved efficiency in customer handling
- Insights into marketing analytics
- Quality leads
A Salesforce consulting service can be a game-changer for enterprises looking to scale up their business and utilize the full potential of their Salesforce CRM subscription. It can help them in improving their sales, marketing, and customer service operations like never before.
As a business owner, you wouldn’t want to leave any stone unturned to transform your business profits. So why hesitate in availing the best Salesforce consulting services from a top-notch Salesforce development company?
Next Steps? Connect with a Trusted Salesforce Consulting Company.
There is no denying that a team of skilled Salesforce professionals can help you get the right solution for your business at the best pricing.
If you are looking for a Salesforce consulting partner, then Growth Natives is the right place for you. Our Salesforce experts bring decades of the collective experience and streamline your business operations by creating the best combination of cloud-based solutions.
To know more about our Salesforce development and consulting services, write to us at firstname.lastname@example.org.