Why You Should Use Salesforce Einstein Analytics to Improve B2B Buying

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Published on: January 12, 2021 Updated on: June 27, 2024 views Icon 625 Views

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Rahul Saini
Rahul Saini LinkedIn

Content Marketing Consultant

Rahul Saini is a published author of three books, brand storyteller, and marketing specialist with experience across multiple industries like manufacturing, IT, and publishing. He is an intellectually curious, and creative person who loves to tell stories, read books, and write fiction.

Article Reviewed By: Taran Nandha LinkedIn

Table of Contents

Salesforce Einstein Analytics: Empowering Data-Driven Decisions

In today's rapidly evolving business landscape, organizations are constantly seeking ways to gain a competitive edge. That's where Salesforce Einstein Analytics comes into play. As a powerful business intelligence tool, Salesforce Einstein Analytics equips companies with the ability to harness and utilize their data effectively, making data-driven decisions with confidence.

At its core, Salesforce Einstein Analytics provides a comprehensive platform that enables businesses to collect, analyze, and visualize their data in real-time. By seamlessly integrating with various data sources, organizations can gain valuable insights into their operations, customers, and market trends. This deep understanding allows businesses to make strategic choices, optimize processes, and drive growth.

Moreover, Salesforce Einstein Analytics incorporates artificial intelligence (AI) capabilities, empowering businesses to go beyond traditional analysis. With AI-generated predictions, recommendations, and automated insights, organizations can uncover hidden patterns, identify potential opportunities, and mitigate potential risks.

The significance of Salesforce Einstein Analytics cannot be overstated. By leveraging this powerful tool, businesses can transform overwhelming amounts of data into meaningful, actionable insights. In today's data-driven world, organizations that can adeptly interpret and utilize their data have a distinct advantage. With Salesforce Einstein Analytics, companies can make informed decisions, enhance customer experiences, and ultimately stay ahead of the competition.

When we talk about B2B buying analytics, Salesforce Einstein Analytics pops up in our mind instantly. In case you are not familiar with it, Einstein AI is the data analytics arm of Salesforce. It is developed with the aim of harnessing the true potential of artificial intelligence (AI) in your business functions. 

Every customer wants to have a personalized experience when interacting with a brand online. This feeling is increased manifold when we talk about B2B buying because the B2B sales deals with more significant volumes, higher revenues, and long term relationships with customers.

In contrast to B2C customers, B2B customers often need more assistance because the deals consist of elements that must be tailored according to customers' needs. 

Key Features and Benefits of Salesforce Einstein Analytics

When it comes to advanced analytics tools, Salesforce Einstein Analytics stands out from the competition. With its cutting-edge features and powerful benefits, this tool is revolutionizing the way organizations analyze data and make informed business decisions.

1. Natural Language Processing

One of the key features of Salesforce Einstein Analytics is its natural language processing capabilities. This means that users can simply ask questions in plain English and get meaningful insights in return. No more complex queries or coding required – just ask and receive the answers you need.

2. Smart Data Discovery

Einstein Analytics goes beyond basic data visualization. Its smart data discovery feature leverages machine learning algorithms to automatically identify patterns, trends, and outliers in your data. This saves time and makes it easier to uncover hidden insights that can drive business success.

3. Automatic Insights Generation

With Einstein Analytics, you don't have to spend hours analyzing data. The tool automatically generates insights and recommendations based on the data you provide. These proactive insights help you make data-driven decisions faster and more confidently.

Benefits of Salesforce Einstein Analytics

  • Improved Efficiency: By utilizing natural language processing and automated insights, Einstein Analytics streamlines the analytics process, saving time and reducing manual effort.
  • Enhanced Decision-Making: The advanced features of Einstein Analytics enable organizations to make more informed decisions based on accurate, real-time data.
  • Greater Business Agility: With Einstein Analytics, businesses can quickly adapt and respond to changing market conditions, thanks to its fast and agile data analysis capabilities.
  • Increased ROI: By leveraging the power of Einstein Analytics, organizations can identify new revenue opportunities, improve customer satisfaction, and optimize their overall return on investment.

Real-world success stories and case studies highlight how organizations across various industries have harnessed the power of Salesforce Einstein Analytics to achieve tangible business outcomes. From improving sales performance to optimizing marketing campaigns, these success stories demonstrate the practical benefits of using Einstein Analytics to unlock data-driven growth.

How Einstein Analytics Improves B2B Buying

The B2B buying process has become visibly longer and more complex than before. Why? This is because B2B solutions require greater research and deeper analysis followed by approvals from multiple decision-makers. These complexities introduce several challenges in B2B buying, though they can be taken care of with personalized business interactions. 

But what’s not easily manageable is accurate predictions from sales or service teams even if they have access to relevant data. 

This is where Einstein Analytics comes in and makes life a little easier for you. While humans have a limit for analysis, data analytics and AI allow you to deliver predictions that enhance the buyer’s experience across different purchase points. 

Einstein Analytics is a cloud-based analytics platform powered by a host of AI technologies. It works in conjunction with Salesforce’s multiple cloud solutions and helps a company’s representatives with relevant insights that can increase revenue and deliver better customer experiences.

How Salesforce Einstein Analytics Is Better Than Other Analytics Solutions

Einstein Analytics is home to a wide range of improved tools and features that will help you get the most out of your CRM platform. The best business decisions are always backed up by data. Unless you can harness data analytics and Big Data optimally, you have a slim chance of achieving the desired results.

With AI in analytics, you can expect better control over your operations and move your business forward with a farsighted approach. Once AI is mobilized into the system, it translates into a waterfall effect that results in higher revenue and better customer retention. 

With that being said, let’s take a look at the benefits that Salesforce Einstein Analytics has to offer for your business:

Unified View 

If you deal in analytics processes, you will agree that you need to view multiple objects simultaneously. To establish rules or map the buyer’s journey with your organization, you need to have a unified view of objects. 

If you keep switching between objects, you won’t be able to draw general conclusions and will miss out on critical information every now and then. Einstein Analytics enables you to merge multiple objects into datasets and extract comprehensive insights from them.

Data Source Integration

It is not uncommon for a B2B company to have different vendors for their tools and services. To maintain the harmonious flow of information among different teams such as content, ERP services, and others, you need a solution to integrate data from external sources to a common platform. 

Einstein Analytics solves the problem seamlessly and allows integration from multiple data sources to make your life easier.

Interactive and Intuitive Platform

What good is a dashboard if it is cluttered with data that you cannot use to your advantage? Your analytics tools should allow you to view data from different perspectives, delve deep into the information, and fetch the details you need in a matter of seconds. 

Einstein Analytics allows you to do it all and more. It also highlights the areas you need to act upon to influence crucial business decisions. Moreover, Einstein Analytics’ case-based templates have interfaces suitable for different industries such as insurance, manufacturing, and healthcare.

Fast and Scalable

B2B businesses generate loads of data every day, and you need a platform that can handle that kind of data. Moreover, your analytics solution should be able to process data before it becomes obsolete.

Einstein Analytics can go through millions of rows of data quickly and give you the information you need to customize your services for individual B2B clients.

Artificial Intelligence at Play

Customizations pay off when you can identify your customers’ pain points without an explicit mention and deliver a solution before they ask about it. 

Einstein Analytics identifies trends and analogies in your system with AI and provides you with suggestions to exploit them and create new dimensions to a service. AI finds the relevant information in places you wouldn’t guess and brings it all together in a readily usable format. 

Utilizing Einstein Analytics for Data Visualization and Reporting

Data visualization plays a crucial role in understanding complex data sets. It enables businesses to gain valuable insights and make informed decisions. Salesforce Einstein Analytics offers a wide range of data visualization capabilities, empowering users to explore and analyze data effortlessly.

With Einstein Analytics, you can create interactive dashboards, charts, and graphs to represent data in a visually appealing and intuitive manner. These visualizations provide a comprehensive view of your data, allowing you to identify trends, patterns, and outliers easily.

Creating compelling visualizations and reports using Einstein Analytics is a seamless process. The platform provides a user-friendly interface, enabling users to drag and drop elements to build their visualizations effortlessly. You can customize the appearance, style, and layout of your visualizations to align with your branding and presentation needs.

Additionally, Einstein Analytics offers advanced functionalities, such as drill-down capabilities, filters, and groupings, which enhance the interactivity of your visualizations. Users can explore different dimensions and hierarchies of data, enabling deep insights and better understanding of complex data sets.

By utilizing Einstein Analytics' data visualization and reporting capabilities, businesses can effectively communicate insights and drive data-informed decision-making across their organization. With visually compelling reports and dashboards, stakeholders can easily grasp the key findings and take appropriate actions based on the data presented.

Salesforce Einstein Analytics App and Services

With the Salesforce Einstein Analytics application, businesses can unlock the full potential of their data by gaining valuable insights and making informed decisions. This powerful tool combines the capabilities of advanced analytics, machine learning, and artificial intelligence to provide users with a seamless experience.

Introduction to the Salesforce Einstein Analytics application and its functionalities

The Salesforce Einstein Analytics application offers a wide range of functionalities to help businesses analyze and explore their data. It allows users to connect to multiple data sources, cleanse and transform data, and build compelling visualizations and dashboards. With its user-friendly interface, users can effortlessly navigate through data sets and gain deep insights with just a few clicks.

Overview of pre-built analytics apps available for various industry verticals

One of the key strengths of Salesforce Einstein Analytics is its extensive catalog of pre-built analytics apps designed for different industry verticals. Whether you are in retail, finance, healthcare, or any other industry, there is an app tailored to your specific needs. These apps come with pre-built dashboards, reports, and metrics, making it easy for businesses to get started with data analysis without the need for extensive customization.

Description of additional services offered by Einstein Analytics, such as data integration and consulting support

Besides the robust application, Salesforce Einstein Analytics offers a range of additional services to further enhance the analytics experience. Data integration services allow businesses to seamlessly connect and consolidate data from various sources, ensuring a comprehensive view of their operations. Furthermore, consulting support is available to guide and assist businesses in effectively utilizing the power of Einstein Analytics, helping them derive maximum value from their data.

Next Step?

Ensure that you leverage Einstein Analytics and build your AI-driven apps tailored to your customers' needs. In a hypercompetitive B2B market, you need to stay ahead of the competition at all times. 

Einstein Analytics helps you keep that advantage intact and delivers more value to your B2B customers. 

Growth Natives is a one-stop solution for all your Salesforce development needs. Our experts will help you take your business to the big leagues with our customized Salesforce and B2B commerce solutions.

To know more about getting started with Salesforce or upgrading your existing processes, get in touch with our team here or write to us at info@growthnatives.com.

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