When to Use Process Builder vs. Workflow Rules

Image of a man sitting in a chair working on a laptop and image is representing Process Builder vs. Workflow Rules

Published on: June 23, 2023 Updated on: March 09, 2024 views Icon 301 Views

Share this article : LinkedIn Facebook

  • Salesforce

Reading Time Icon 5 min read


Rahul Saini
Rahul Saini LinkedIn

Content Marketing Consultant

Rahul Saini is a published author of three books, brand storyteller, and marketing specialist with experience across multiple industries like manufacturing, IT, and publishing. He is an intellectually curious, and creative person who loves to tell stories, read books, and write fiction.

Article Reviewed By: Taran Nandha LinkedIn

Table of Contents

In today's fast-paced business environment, it is essential to streamline and automate various processes to improve efficiency and productivity. Regarding Salesforce, two powerful automation tools, Process Builder and Workflow Rules, can help you achieve these goals. 

However, understanding when to use each tool can make a significant difference in optimizing your Salesforce implementation

In this article, we will delve into the intricacies of Process Builder and Workflow Rules, highlighting their key features and providing practical guidance on when to leverage each tool effectively.

Understanding Process Builder

Process Builder is a robust visual automation tool that allows you to create complex processes with a simple and intuitive interface. With Process Builder, you can automate business processes by defining criteria and actions. These criteria can be based on field changes, time-based events, or record creation/updating.

One of the primary advantages of Process Builder is its ability to work across objects, enabling you to create complex cross-object processes without writing code. By leveraging Process Builder, you can automate various tasks, including updating related records, sending email notifications, creating jobs, and invoking Apex classes.

Use Cases and Advantages of Process Builder in Salesforce

Process Builder excels in scenarios that require sophisticated automation and involve multiple objects. Here are a few use cases where Process Builder can be a game-changer:

  • Automated Lead Conversion: When a lead meets specific criteria, such as a high lead score or a particular industry, Process Builder can automatically convert the lead, assign it to a sales representative, and update related records, such as creating an opportunity or contact.
  • Cross-Object Field Updates: Imagine a scenario where you need to update a field on an account record whenever a related opportunity's stage changes. With Process Builder, you can easily define criteria based on opportunity stage changes and update the corresponding account field accordingly.
  • Escalation Processes: Process Builder is instrumental in creating escalation processes. For instance, when a high-priority case remains unresolved for a specified duration, you can automatically escalate it by notifying the respective manager or team.

By leveraging the power of Process Builder, you can automate intricate business processes and reduce manual effort, leading to improved efficiency and enhanced user experience.

Unveiling the Potential of Workflow Rules

Workflow Rules have been a cornerstone of Salesforce automation for quite some time. They are declarative automation tools that allow you to set up standard if/then logic to automate standard internal procedures and processes. Workflow Rules evaluate records as they are created or updated and trigger immediate or time-based actions.

When a record meets the specified criteria, Workflow Rules can perform various actions, such as updating field values, creating tasks, sending email alerts, or initiating outbound messages. Although Workflow Rules have limitations compared to Process Builder, they still offer robust automation capabilities.

Use Cases for Workflow Rules

Workflow Rules are well-suited for more straightforward automation scenarios that involve a single object and specific criteria. Here are a few use cases where Workflow Rules can be effective:

  • Lead Assignment Rules: When a lead is created, Workflow Rules can evaluate specific criteria, such as lead source or location, and automatically assign the lead to the appropriate sales representative or queue.
  • Email Alerts: Suppose you want to notify a team whenever a high-value opportunity is closed. Workflow Rules can trigger email alerts based on criteria, such as opportunity amount or stage.
  • Field Updates: Workflow Rules are excellent for updating field values on the same record or parent record. For example, once a related task is completed, you can automatically populate a "Last Activity Date" field on the account object.

While Workflow Rules may not have the same level of flexibility as Process Builder, they provide a straightforward approach to automating standard business processes efficiently.

Process Builder Vs Workflow Rules

Now that we have explored the capabilities of both Process Builder and Workflow Rules let's summarize their key differences and provide guidance on selecting the appropriate tool for your automation needs:

  • Process Builder: Opt for Process Builder when you require complex automation that spans multiple objects or when you need to invoke Apex classes as part of your process. Process Builder is ideal for intricate processes that demand a high degree of flexibility and customization.
  • Workflow Rules: Choose Workflow Rules for simpler automation scenarios that involve a single object and straightforward if/then logic. Workflow Rules are excellent for the quick and efficient automation of standard processes.

Remember, both Process Builder and Workflow Rules have their strengths and limitations, and choosing the right tool depends on the specific requirements of your business processes.


Efficient automation is crucial for maximizing productivity and streamlining business processes within Salesforce. Process Builder and Workflow Rules are powerful tools to help you achieve this objective. By understanding the unique strengths of each tool and identifying the right scenarios to leverage them, you can unlock the full potential of Salesforce automation.

Remember, Process Builder excels in complex automation scenarios that involve multiple objects and require a high level of customization. At the same time, Workflow Rules provide a more straightforward approach for automating standard processes on a single object.

At Growth Natives, we evaluate your specific requirements, assess the complexity of your business processes, and choose the appropriate tool accordingly. By doing so, we help you harness the power of Process Builder and Workflow Rules to optimize your Salesforce automation and drive business success. To know more about our services, email us at info@growthnatives.com or visit our website.

Top Related Blogs

a man working on a laptop representing Salesforce Marketing Cloud Growth

The New Salesforce Marketing Cloud Growth Edition: A Game-Changer for Small Businesses

Team Salesforce is known for constantly innovating and adding new features to its products to cater to the changing market dynamics, and driving marketing efficiency. Building on that, Salesforce has recently introduced Marketing Cloud Growth. It is a new edition of Marketing Cloud that will empower small businesses to drive growth efficiently using CRM, AI, […]

Image depicting a a woman sitting on a chair with a laptop , symbolizing the enhancement of business potential through Salesforce expertise.

Enhancing Business Potential with Salesforce Expertise

Salesforce expertise can prove to be a critical factor in achieving the desired results and numbers for a business. This blog will help you understand the intricacies of building expertise over Salesforce.

a man holding a briefcase is standing in front of large desktop screen and is also showing a large cellphone screen

Leverage the Power of Salesforce Business for Digital Transformation Mastery

This blog will help you learn about the uniquely amazing features and tools offered by Salesforce business while helping you comprehend and curate the strategies for their optimum usage.

Join our Newsletter

Enter your email address below to subscribe to our newsletter