7 Competitive Analysis Tools to Search for Competitors’ Keywords

Competitive Analysis Tool
  • By Sakshi Arora,
    Published on: Dec 16, 2021
  • Updated on: Mar 30, 2023
  • SEO (Search Engine Optimization)

Don’t be devastated if your competition outranks you! Spy on them to see where you are lacking.

Competitive analysis will help in identifying the top-most keywords used by your competitors for their highly and constantly ranking pages on SERPs.

Unfortunately, 47% of people are still unaware of SEO.

Competitors’ keyword research is a sure shot way to increase your digital marketing strategy. Moreover, if you are able to gather the insights of your competitors, you can easily gain a competitive edge.

Ways to Utilize Competitors’ Keywords

  • Check for competitive keywords used and utilize them.
  • Select the top-performing keywords of your competitors.
  • Examine and target keywords not yet targeted by your competitors.
  • Find long-tail keywords used by competitors and add them to your strategy.
  • Analyze why your competitors rank above you despite the same keyword strategy.

Here are top seven competitive analysis tools and tactics you can use to find competitor keywords.

7 Competitive Analysis Tools to Search for Competitors’ Keywords

Author Box

Sakshi Arora

Sakshi Arora is a seasoned content writer and editor with extensive experience across various industries including B2C, B2B, travel, e-commerce, and IT. In her free time, she enjoys expressing her creative side through painting and writing poetry. She also finds solace in nature and has a deep spiritual connection. Music brings her immense joy.

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