Strategy

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Unlocking Success: Harnessing Marketing Insights

Marketing Insights play a crucial role in the decision-making processes of businesses. By understanding the definition and scope of marketing insights, you can unlock the potential to drive growth and profitability. 1.1 Definition and Scope of Marketing Insigh

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Building a Successful Sales Pipeline: Everything From Lead Generation to Closed Deals

Always be closing. The golden mantra of every salesperson. But even the most seasoned sales professionals know that closing a deal is not easy. It’s a result of a lot of hard work and effort from different departments and building relationships with leads an

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Net Revenue Retention (NRR): The Golden Metric for SaaS Companies

The metric to end all other growth metrics is Net Revenue Retention (NRR). SaaS companies swear by this new golden standard. Why? It gauges their growth against the common bugbear that affects their organizational health – churn.  The revenue model of most

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Engaging Customers Via Customer-Centric Message Maps

Engaging customers has always been a challenge for marketers, but what is more taxing is engaging the right ones. The digital landscape has evolved exponentially over the years, letting you into diverse strategies for boosting engagement. One of the strategic

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Ultimate Guide to Building a Minimum Viable Product

Almost all start-up owners will agree that creating a digital product is no piece of cake. It requires a lot of time, resources, and effort. But that is not the main reason why 90% of start-ups fail.  Today, product development is not about the solut

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Leveraging Demand Planning for a Strategic Marketing Approach

A goal without a plan is just a wish.”, said Antoine de Saint-Exupéry, perhaps in foresight of the importance of demand planning in running any kind of business. Demand planning helps organizations meet their customer demands for the products or services th

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Implement Lead Routing to Excel Your Business Success

“Too Many Leads” is a phrase you might be familiar with. Many people tend to second-guess this but if your marketing generates too many leads, it’s obvious that many will simply stack out in the process.  The best decision, in this case, is to be pr

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Top 5 Effective Lead Qualification Frameworks

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies gene

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The ABC of Storytelling for B2B Demand Generation

The hard truth is that everyone in a B2B decision-making position is overwhelmed with emails, online ads, social posts assuring a 10% increase in productivity, better accuracy, improved analytics, and a funnel so full they’ll be forced to turn people away. T

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