“True wisdom is like an ocean; the deeper you go the greater the treasures you’ll find.” In 1898, when ad agency executive Elias St. Elmo Lewis developed the marketing funnel concept, he might not have imagined how it would impact the business in the
Revenue is the leading edge metric business uses to measure its success. A research report by Sales Hacker shows that 24% of businesses already have a revenue operations team, while 15.2% are in the process of forming one. This means that 36% are working on ge
In today’s world of ever-increasing technology influence and numerous digital platforms that are available for your customers to engage with your brand, creating a multi-channel presence is of colossal importance. The traditional branding ways were easier du