Thought Leadership

Illustration of a person with digital interfaces and technology symbols representing Salesforce Service Cloud with New AI-powered conversational Intelligence

Salesforce Service Cloud Gets Smarter with New AI-Powered Conversational Intelligence

The future of customer service just got a whole lot smarter! Salesforce, the global leader in CRM, has announced a slew of updates to its Service Cloud platform. What’s special about these updates is that they aren’t just tweaks. These innovations

Illustration comparing Microsoft Dynamics 365 and Salesforce for business use, depicting a person working on a laptop.

Microsoft Dynamics 365 vs. Salesforce – Which One to Choose for Your Business?

So, you’ve decided to implement a CRM system in your workflow? Excellent! You’re on the verge of introducing a tool that’s going to transform the way you work.  Quick access to customer data, personalized interactions, and stronger connections are w

An illustration of a person using a laptop with graphics indicating Salesforce Einstein AI integration and agile development.

How Low-Code AI Integration with Salesforce Einstein 1 Studio Drives Agile Development

Remember when developing custom AI features for your business felt like a sci-fi concept? Complex coding, cryptic interfaces, and endless improvement cycles required coding professionals. Let’s discover how Einstein Studio 1, with its low-code capabiliti

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Maximize Revenue Using Proven Mobile Apps Monetization Strategies

Does your business have a mobile application? If yes, let’s talk about generating revenue through it. We are talking about monetizing your application to turn those downloads into dollars. App monetization is the combination of art and science that can turn

Illustration of a person interacting with digital elements, alongside text promoting Salesforce Marketing Cloud Supercharges for business growth.

5 Ways Salesforce Marketing Cloud Supercharges Business Growth

Today, every business wants to generate higher revenue and faster growth at a lower cost. However many of them find it challenging to align their teams, processes, and technologies to achieve these business goals. That’s where a robust marketing automati

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From Insights to Foresight: How Salesforce Analytics is Changing the Game

Is your Salesforce dashboard ready to pick signals from the future? If not yet, be ready. We are accelerating toward the new era of Salesforce AI-powered analytics and it’s happening faster than you can imagine. The future of Salesforce analytics is all

a man and woman standing next to a white board represent Generative AI and Governance in Business Analytics

From Data to Decisions: Leveraging Generative AI and Governance in Business Analytics

Today, Generative AI is all the rage and every kind of business wants to leverage it. And, why not? Gen-AI is the gold mine of data that can take your businesses from bottom to top. From collecting data and extracting insights to delivering exceptional custome

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Salesforce & MySQL Integration Simplified – A Step-by-Step Guide

Salesforce CRM is a powerhouse of customer data including interactions, leads, purchase history, and much more. But, if not organized properly, valuable insights can easily get lost in the shuffle. So, how do you make sure that the data is organized? Integrati