Web Analytics

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Mastering Web Analytics: Tools, Techniques, and Best Practices

Ever wonder what your online visitors are up to when they’re on your website? Understanding their journey, preferences, and areas of interaction is important for effective decision-making and improving your web presence. But how do you uncover these insights

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Unlocking the Power of Web Analytics: A Comprehensive Overview

Have you ever wondered how your favorite websites seem to know what you want? How can they personalize your experience and show you content that’s relevant to you? The answer lies in web analytics. What is Web Analytics? Simply put, web analytics is coll

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Unlocking Business Success: Advanced Web Analytics for Data-Driven Digital Transformation

Advanced web analytics provide a powerful lever in the engine of digital transformation. They offer a means to collect, track, analyze, and interpret data from various online sources. These data-driven insights facilitate informed decision-making, which is fun

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From Data to Conversions: Harnessing Web Analytics for Effective Data Tracking

Every website tells a story—a story about how many people visited it, how many signed up for a webinar, downloaded an ebook, scheduled a demo, and so on. To get an accurate picture, tracking web analytics is essential. It lets you assess your website’s

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Tips to Improve Bounce Rate in Web Analytics

“Your website has a high bounce rate” – A nightmare for marketers. A high bounce rate is something that keeps marketers up all night. Moreover, this is one of the major points of discussion on Twitter, Facebook, and other digital marketing groups. And th

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Building a Roadmap to Track Your Customer Journey

Marketing in today’s dynamic environment means customizing your approach, tactics, and messaging for your target audience to become your customer and brand advocate. However, it gets tricky when you have multiple touchpoints instead of a linear path from

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Google Analytics Funnel Analysis to Find and Fix Conversion Issues

It is an adventure to track your visitors’ journey through your website. And Google Analytics is your compass that shows you the way.  Google Analytics provides a leeway to visualize all the steps your users need to take for a pre-defined task, which co

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A Quick Guide to Setting Up Google Analytics 4 for Your B2B Business

“Out with the old, in with the new” is the best mantra for efficiency in the ever-changing landscape of analytics and marketing technology. As third-party cookies and Universal Analytics are getting phased out, Google has introduced a new property &#82

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Marketing Attribution: The Path to Impactful B2B Marketing

A few decades ago, marketing was straightforward—a simple TV or radio commercial, a newspaper advertorial, and a large billboard sign. Marketing channels were limited. Today, things are different. Search engine marketing. One-to-many social media platforms.

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