According to Hubspot; 77% of people love to search online before they engage with any brand. That means you need to show up in the top results of SERPs, social media platforms, and other relevant online channels. If you're not investing enough resources into digital marketing strategy, then you are losing an opportunity.
But the question is how to develop a perfect digital marketing strategy. Well, the answer to it may be complicated, but yes, there are few things that you could trust blindly. Here are those 5 Must-haves for an effective digital marketing campaign.
Brand keywords advertising defines to run a paid advertising campaign while bidding on your brand name keywords and its variants. It ensures to get more qualified traffic as the people who are aware of your brand will only search for it. Here is how it will benefit you:
If you want to be aggressive against competitors, run campaigns focused on their brand names too, but always remember they can do the same to you.
People visit a website; some convert, and some leave after exploring the pages. The retargeting marketing emphasis on converting these window-shoppers into buyers. In other words, you got the traffic to your website now make sure you continue to marketing to them. Display advertising is the best option to win back your visitors. Here is why you should use display Ads for retargeting:
It is the concept of advertising based on tracking the target customers’ activity on the internet while focusing on specific traits, choices, interests, and preferences. It can be better explained in the following two examples:
Depending upon your industry and audience behavior, you can choose any of these practices to target your potential customers. It can benefit you in the following ways:
No digital campaign can succeed without an effective landing page, and to choose the best elements running the A/B test on the landing page is a must. If you are not optimizing your landing page, you are losing an opportunity to improve your conversions by up to 50%. Here are some other benefits of running the landing page A/B test.
Do not limit yourself by what you believe when it comes to digital marketing strategy. There are an ample number of social media channels that are doing great such as Facebook, Instagram, LinkedIn, Youtube, and the list is endless. Social media advertising is real and driving great results for all kinds of businesses.
Here is a rundown of some highlighted benefits you can drive from the varied social media channels:
As mentioned earlier, you need to find your perfect recipe and curate an effective digital marketing strategy for your business.
Need help in building a pragmatic digital marketing strategy and make it work for you, write an email to us at [email protected]