With over 17 years of experience spanning Data analytics, Product Marketing, MarTech consulting, ABM and Product management, Arpit currently serve as the VP of Growth Marketing & Analytics. Additionally he is Co-Founder and Product Head at DiGGrowth, a startup dedicated to revolutionizing marketing intelligence & spend optimization using AI and Data driven strategies.
Direct traffic is a segment often overlooked in Google Analytics, posing challenges for marketers seeking a comprehensive understanding of user behavior. This blog post helps you understand and overcome the complexities of direct traffic, providing valuable analyses and actionable insights.
Google Analytics 4 (GA4) can help marketers unlock a new level of understanding of user behavior. In this blog post, you will learn how to harness the power of GA4 for comprehensive tracking, advanced insights, and seamless troubleshooting. Elevate your analytics game today!
Analytics has the power to transform your business strategies by converting raw data into actionable insights. In this blog post, you will discover different types of analytics, their implementation, and valuable tips on leveraging analytics for business success.
Welcome to our comprehensive guide on Salesforce Marketing Cloud consulting! In today’s fast-paced digital world, having a successful presence online is crucial for businesses of all sizes. Salesforce Marketing Cloud is one of the leading and most powerful platforms in marketing automation and customer relationship management. This dynamic tool empowers businesses to personalize their marketing […]
In today’s competitive digital landscape, businesses constantly seek innovative ways to engage and connect with their target audience. Salesforce Marketing Cloud has emerged as a leading solution, offering a comprehensive platform for effective marketing campaigns. However, navigating this powerful tool requires expertise and specialized knowledge. That is where Salesforce Marketing Cloud Consultants come into play. […]
Ever wondered what distinguishes a thriving B2B campaign from one that merely exists in the market? Measuring its success. Measuring the success of B2B marketing campaigns goes beyond ROI, offering a holistic view of performance. It gives valuable insights into lead generation, sales, and revenue, helping marketers figure out what works well and what needs […]
In the early days of digital marketing, the mantra was simple: without a website, you barely exist. Fast forward to today, and a similar truth echoes – without analytics, your online presence is like driving without a roadmap. Enter the transformative power of Google Analytics 4, a game-changer shaping the way businesses understand and optimize […]
In today’s digital age, understanding and utilizing web analytics has become essential for businesses seeking to thrive online. Web analytics refers to the collection, measurement, and analysis of data related to website usage and visitor behavior. This invaluable tool provides businesses with critical insights into their website’s performance and helps them make data-driven decisions to […]
Understanding user behavior is a crucial aspect of any successful digital strategy. User Behavior Analytics (UBA) is a powerful methodology that provides invaluable insights into how users interact with your website or application. By analyzing user actions, preferences, and patterns, UBA allows businesses to make data-driven decisions that lead to improved user experience, increased conversions, […]