With over 17 years of experience spanning Data analytics, Product Marketing, MarTech consulting, ABM and Product management, Arpit currently serve as the VP of Growth Marketing & Analytics. Additionally he is Co-Founder and Product Head at DiGGrowth, a startup dedicated to revolutionizing marketing intelligence & spend optimization using AI and Data driven strategies.
Oracle marketing cloud offers an unrivaled suite of innovative tools and solutions designed to empower marketers to drive growth and achieve marketing success. Oracle marketing cloud is a game-changer that leverages cutting-edge technology and extensive data analytics to provide marketers with actionable insights and personalized engagement opportunities like never before. With its wide range of […]
Are you looking to make informed decisions that can scale up your business? Then you must start working with marketing data to get the desired results. The availability and utilization of marketing data can significantly impact the success of businesses and their marketing strategies. So, let’s look into the importance of marketing data in driving […]
A marketing campaign involves a strategically planned and coordinated series of activities to promote a product, service, or brand to a specific audience within a defined timeframe. It is a structured approach that combines various marketing techniques and channels to achieve specific goals and objectives. Marketing campaigns drive business growth and establish a solid market […]
How many apps, tools, and technology does your organization use? Did you say only a handful? Chances are you are missing out on many that you use in the periphery. Statistics reveal that an average mid-market company can use nearly 185 different Apps in its tech stack! You may not be using a hundred anyway, […]
The process has finally begun, and Google has brought down the curtains on Universal Analytics. Since July 1, 2023, Google has stopped processing hits, including standard properties in Universal Analytics. The search engine giant had started automatically creating GA4 properties for existing users who hadn’t created GA4 properties by themselves. Millions of website owners and […]
In an era where data is often called the “new oil,” it’s imperative to understand the tools and techniques harnessing its potential. Data visualization and modeling stand out as twin titans. However, their distinct roles often lead to confusion. This blog will demystify the realms of data visualization and data modeling. Data visualization is the […]
Picture yourself as the genius behind a big carnival, enticing guests with your technological marvels. You want to capture their attention, understand their desires, and take them on an enthralling trip. This is where Google Analytics comes in like a cyclone, armed with the power to unlock the mysteries of your virtual world. Google Analytics, […]
Did you know that implementing technology can slash customer response times by 90%? Data analytics can revolutionize decision-making for 75% of businesses. Just imagine a world where responses are quick, interactions are personalized, and data-driven insights drive your moves. No doubt, there are challenges. But seamless integration, comprehensive training, and impenetrable data protection can solve […]
Facebook is quite popular among people, but very few know about Facebook advertising and how to use it effectively. Facebook ads have become so ubiquitous that we overlook them while scrolling through the platform. But for marketers, this presents a huge opportunity—to leverage it and drive a crucial return on investment. But where do you […]