With over 17 years of experience spanning Data analytics, Product Marketing, MarTech consulting, ABM and Product management, Arpit currently serve as the VP of Growth Marketing & Analytics. Additionally he is Co-Founder and Product Head at DiGGrowth, a startup dedicated to revolutionizing marketing intelligence & spend optimization using AI and Data driven strategies.
If you’re looking to win the digital game, you’ve got to know how to play with data. Enter web analytics—your secret weapon to understand what’s happening on your website, who’s visiting, what’s working, and what’s not. We’ve put together this guide to help you get to grips with web analytics, show you why it’s crucial […]
We live in a world where data acts as a compass to lead enterprises in the right direction. The secret to maximizing the potential of your online presence in the digital age is to understand user behavior. Enter web analytics, a potent technology that reveals the mysteries held inside user interactions and offers priceless insights […]
“Information is the oil of the 21st century, and analytics is the combustion engine.” Peter Sondergaard This quote from the former VP at Gartner summarizes the importance of analytics. You need to know the pulse of your audience to make the most intelligent marketing decisions. The web analytics market has been growing steadily in the […]
There are various success metrics that you can consider depending on the goals and objectives of your business. Some common success metrics include revenue growth, customer acquisition and retention rates, profit margin, market share, customer satisfaction, and employee productivity. These metrics can provide a comprehensive view of your company’s performance in different areas. Setting up […]
Start your journey to business excellence by harnessing the power of ROI measurements. Measuring returns on investments, as successful businesses have discovered, is the key to unlocking growth and driving strategic decision-making. By leveraging the insights provided by ROI metrics, you obtain a better knowledge of the effect of your company initiatives and may build […]
Did you know that B2B companies with excellent revenue metrics outperform competitors in terms of growth? Why? This is due to the fact that revenue indicators are crucial for determining and enhancing B2B marketing performance. But what precisely are revenue metrics, and how can companies utilize them to spur growth? Simply, revenue metrics are key […]
As a sales leader of an enterprise, you have definitely encountered situations where you are rushing to prepare for your weekly sales meeting, but somehow you don’t have enough time. So, as an alternative to getting loaded with calls, training, and demos, you open your CRM to review your team’s progress. But all you find […]
Metrics Marketing is an incredibly powerful tool in the world of digital marketing that helps businesses measure and optimize their marketing strategies. It is all about analyzing data to make informed decisions, leading to more successful campaigns and higher returns on investment. There’s so much to unpack here, so let’s dive in and explore the […]
Over 54 million professionals worldwide work dedicatedly in the field of data analytics to gain meaningful metrics insights. Majority of businesses agree that data accessibility is crucial to their success. Moreover, by utlizing data analytics, companies can improve their employee management and customer experience. However, analyzing data alone is not enough and your need to […]