With over 17 years of experience spanning Data analytics, Product Marketing, MarTech consulting, ABM and Product management, Arpit currently serve as the VP of Growth Marketing & Analytics. Additionally he is Co-Founder and Product Head at DiGGrowth, a startup dedicated to revolutionizing marketing intelligence & spend optimization using AI and Data driven strategies.
Do you remember back when we collected magazines, and we sat around pretending to read, but actually, we were just flipping through and hopping from picture to picture? Looks like things are still the same! Now, instead of magazines, we have online content, where we scan through the entire page instead of reading. Check these […]
Account-based marketing (ABM) is a marketing strategy that focuses more on high-value targets. This approach is driven by user data and delivers a more personalized approach to better capture them. The strategy takes the preferences and attributes of the accounts to craft a specific approach towards them. With the help of ABM, you can make […]
“Too Many Leads” is a phrase you might be familiar with. Many people tend to second-guess this but if your marketing generates too many leads, it’s obvious that many will simply stack out in the process. The best decision, in this case, is to be proactive. Quick revert is the deal-breaker in this highly competitive […]
B2B Marketing Analytics is your trusted sidekick when it comes to getting insights into your business operations and campaign performance. Using B2B analytics, you can gather the important data essential to your ultimate success and nurture keen insights that lay the foundation of a successful business strategy. Nevertheless, as companies look to make the most […]
As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process […]
The hard truth is that everyone in a B2B decision-making position is overwhelmed with emails, online ads, social posts assuring a 10% increase in productivity, better accuracy, improved analytics, and a funnel so full they’ll be forced to turn people away. Thus, inefficient B2B demand generation! Yet, they don’t even click or care to give […]
Unlock the Power of Account-Based Marketing with eBooks Welcome to our comprehensive guide on Account-Based Marketing (ABM) and how eBooks can enhance your ABM strategies. In this article, we will walk you through the definition and overview of ABM, along with the importance and benefits of incorporating eBooks into your ABM campaigns. Developed in the […]
For a tool that helps analyze business growth and take it forward, businesses across the world trust Google Analytics (GA). They hold complete confidence in its potential to track user behavior and customer experiences. And yet, these millions of businesses demand more from Google Analytics to be able to measure returns on their digital marketing […]
“True wisdom is like an ocean; the deeper you go the greater the treasures you’ll find.” In 1898, when ad agency executive Elias St. Elmo Lewis developed the marketing funnel concept, he might not have imagined how it would impact the business in the future. Modern-day marketers have understood that the real growth for the […]