Gaurav Raajput, with 15 years of experience, specializes in B2B marketing, campaign management, marketing automation (Marketo, HubSpot, Eloqua), and sales operations (SFDC admin, custom apps). He excels in SQL, CRM integration, database management, reporting, and SDLC. His expertise includes lead nurturing, data warehousing, customer targeting, and financial reporting. Gaurav's specialties are MS CRM 3.0, business process analysis, data mining, and marketing strategy.
Did you know that more than 50% of businesses are currently using some form of marketing automation? If you aren’t one of those, you are falling behind in the race. Marketing automation can help you achieve the trinity of increased revenue, faster growth, and most importantly, lower the cost of operations. When we talk about […]
The ultimate goal of any business is growth. But in order to succeed, businesses need to be more proactive. As your sales, marketing, and operations team hold several responsibilities, though, in the meantime, systems and processes can become more complicated. Here, HubSpot’s Operations Hub comes into play. The Operations Hub assists businesses in expansion as […]
Email marketing is one of the most reliable and popular engagement channels. The number of global email users amounted to four billion in 2020, and the number is expected to grow to 4.6 billion in 2025. Even though an average person receives around 120 emails daily, hardly anyone opens them all. It means that email […]
If your current marketing platform lacks the features you need to be successful in your marketing campaign, it makes perfect sense to migrate to Marketo. Marketo—the leading B2B and B2C marketing automation platform—offers a wide range of features and functionalities that help automate and evaluate your marketing engagement and workflows; target highly qualified leads and […]
In today’s highly competitive business landscape, building and maintaining strong relationships with customers is crucial for success. This is where Customer Relationship Management (CRM) comes into play. CRM is an innovative approach that allows businesses to effectively manage interactions and relationships with their customers, improving customer satisfaction, and loyalty, and ultimately, driving revenue growth. Among […]
Email marketing has an average ROI of $38 for each $1 spent, suggests research by DMA. When we talk about the most efficient and affordable form of marketing strategies, email marketing pops right up. For decades, email marketing strategies have been helping businesses and marketers to stay connected with their present and potential customers, and […]
Delivering superior customer experience and converting customers into brand advocates are the new battlegrounds for modern businesses. However, to deliver stellar CX, team collaboration is essential, and that requires effective data access for every team. If you’re using Marketo as your marketing automation platform and Salesforce as your CRM platform, chances are you’re aware of […]
For those who are into B2B marketing doing automation, talking about marketing automation may remind them of “spamming”. But marketing automation is more than that. Tools like Salesforce Pardot eliminate these gloomy thoughts and bring productivity, smart campaigns, conversion rates, and more creative terms like lead nurturing in the game. Pardot users have seen a […]
Pardot has already earned an incredible market share in the field of Marketing Automation and B2B marketers across the world are using it to drive their marketing campaigns intelligently. Pardot comes from the house of Salesforce, the world’s leading CRM solutions provider, which makes it a very reliable solution. It offers various tools to B2B […]