Gaurav Raajput, with 15 years of experience, specializes in B2B marketing, campaign management, marketing automation (Marketo, HubSpot, Eloqua), and sales operations (SFDC admin, custom apps). He excels in SQL, CRM integration, database management, reporting, and SDLC. His expertise includes lead nurturing, data warehousing, customer targeting, and financial reporting. Gaurav's specialties are MS CRM 3.0, business process analysis, data mining, and marketing strategy.
Email marketing helps you connect with leads, new & old customers, and prospects that can help you enhance your business. It’s a great opportunity to directly reach their inbox at a convenient time. If you look at the facts listed below, they clearly show the amazing benefits of email marketing: Considering how businesses are increasingly […]
As a scaling business with complex sales cycles and extensive lead nurturing requirements, you might want to migrate from one marketing automation platform to the other. HubSpot and Marketo are two giants in the field, each with its own strengths and capabilities. However, for various reasons, you might find yourself contemplating a migration from HubSpot […]
“Not implementing a Marketing Automation solution may be the ultimate career-limiting move for today’s marketers. If you haven’t gotten started you’re already behind the 8 balls.” – IDC Group Marketing automation is being used by more than 79% of B2B companies, out of which 58,890 companies use Marketo. Marketo Engage, commonly known as Marketo, is […]
HubSpot vs Salesforce: Choosing the Right CRM for Your Business Discover the power of CRM software and how it can revolutionize your business operations. In today’s competitive landscape, customer relationship management (CRM) software is key to driving growth, enhancing customer satisfaction, and streamlining your sales and marketing efforts. Two leading contenders in the CRM arena […]
When we talk about B2B branding in 2021, the entire focus is now shifting toward attaining simplicity in B2B brand marketing efforts. As a marketer, you have probably witnessed people asking questions about building an effective B2B brand strategy, and the majority of them, you have answered with “Let’s start by keeping things simple”… Which […]
Marketing automation is more than just “guided email”. It’s a complicated system of lifecycle marketing assistance that brings together concepts such as keyword handling, lead generation, and email marketing customization to drive customers toward conversions. While you’ve heard enough about marketing automation technology, it’s about deciding which marketing automation platform to purchase when you have […]
Understanding Duplicate Data in Salesforce A. Definition and types of duplicate data in Salesforce Duplicate data refers to multiple records in Salesforce that contain identical or similar information. These duplicates can exist within the same object (such as accounts or leads) or across different objects. There are two common types of duplicate data in Salesforce: […]
Increase Sales with Marketing Automation: Boost Your Revenue Have you been struggling to achieve your sales targets? Are you looking for effective strategies to optimize your sales process? Look no further – marketing automation is the key to unlock your business’s growth potential. Marketing automation refers to the use of software and technology to automate […]
With the rise of multiple digital marketing strategies, one of the fewer questions that raise a doubt is whether email marketing is still effective. To give you a short answer, yes! Email marketing is important even if people believe that sending emails is an outdated practice. Here’s why: The statistics for email marketing for the […]