Gaurav Rajpoot

Sr. Director - MarTech

Gaurav Raajput, with 15 years of experience, specializes in B2B marketing, campaign management, marketing automation (Marketo, HubSpot, Eloqua), and sales operations (SFDC admin, custom apps). He excels in SQL, CRM integration, database management, reporting, and SDLC. His expertise includes lead nurturing, data warehousing, customer targeting, and financial reporting. Gaurav's specialties are MS CRM 3.0, business process analysis, data mining, and marketing strategy.

More From Gaurav Rajpoot

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  • Gaurav Rajpoot
  • Oct 23, 2023
  • 12 min read

The Power of Marketing Automation: Boost Your Business Success with Automated Marketing

Marketing automation has revolutionized how businesses connect with their customers and drive revenue. But what exactly is marketing automation? In the simplest terms, it refers to using software and technology to automate repetitive marketing tasks and manage complex campaigns, allowing businesses to streamline their marketing efforts and achieve greater efficiency. Marketing automation offers businesses many […]

a woman with a laptop sitting next to a computer
  • Gaurav Rajpoot
  • Oct 23, 2023
  • 14 min read

The Power of Email Marketing: Boost Your Business with Strategic Communication

Email marketing is essential for modern businesses looking to connect with their audience effectively. In today’s digital world, where people are constantly inundated with information, email marketing provides a direct and personal way to reach your customers. By leveraging this powerful strategy, businesses can nurture relationships, drive engagement, and ultimately increase sales. So, what exactly […]

A woman on a desktop screen, exemplifying customer-centric marketing, prioritizing customers' needs and unlocking their potential.
  • Gaurav Rajpoot
  • Aug 4, 2023
  • 1 min read

Integrating AI into Your MarTech Stack

Imagine a world where AI delivers real-time hyper-personalized recommendations, predictive analytics inform your next best action, and chatbots slash customer response times. The marketing technology landscape is bursting with sophisticated tools to help you engage customers in remarkably human ways. In this infographic, let’s explore how the strategic integration of AI can revolutionize your approach […]

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  • Gaurav Rajpoot
  • Jul 26, 2023
  • 8 min read

Datorama: Empowering Marketing Managers with Intelligent Marketing Cloud Intelligence

In the fast-paced marketing world, data is the fuel that makes everything work smoothly. Imagine if you could effortlessly bring together and understand all the different pieces of information that help businesses succeed.  Well, that’s where Datorama steps in! Datorama is a superhero tool for marketing managers, CMOs, VPs, and marketing automation experts. It’s designed […]

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  • Gaurav Rajpoot
  • Jul 18, 2023
  • 18 min read

Unlocking Growth Potential: Seamlessly Migrate from Salesforce to HubSpot

Today’s business landscape relies heavily on leveraging data to drive marketing and sales strategies. There is no denying that efficient data management is the foundation of a thriving enterprise and enables companies to get through the difficulties of the present-day, modern business environment with greater agility and precision. With this in mind, organizations must explore […]

  • Gaurav Rajpoot
  • Jul 18, 2023
  • 6 min read

Empowering Account Management with Pardot Einstein: Unlocking Attribution and Insights

Effective account management is essential for businesses to thrive in today’s digital marketing landscape. Pardot Einstein, a powerful tool, offers marketers a range of features and capabilities to streamline their account management processes. Pardot Einstein is an advanced platform combining artificial intelligence and machine learning to enhance account management strategies. It gives marketers valuable insights […]

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  • Gaurav Rajpoot
  • Jul 18, 2023
  • 16 min read

Maximizing ROI with Marketo’s Predictive Content: Strategies for B2B Digital Transformation

Marketo is a robust marketing automation platform that facilitates personalized, predictive content. Its use of predictive analytics (and content) employs AI-driven insights to predict audience behavior and preferences, delivering targeted content.  This approach is revolutionizing B2B marketing, driving higher engagement, boosting conversions, and providing a more personalized customer journey, enhancing overall marketing strategies. What exactly […]

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  • Gaurav Rajpoot
  • Jul 12, 2023
  • 14 min read

Enhancing Marketing Automation: Marketo Custom Objects & Activities

Are you ready to witness a marketing revolution? Get ready to unlock the full potential of your campaigns with Marketo’s game-changing Custom Objects and Custom Activities. In a digital landscape where personalized experiences reign supreme, it’s time to elevate your marketing strategy to new heights. Envision having the ability to tailor your marketing efforts precisely […]

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  • Gaurav Rajpoot
  • Jul 5, 2023
  • 17 min read

Choosing Between Eloqua and Salesforce Marketing Cloud: An In-Depth Analysis

In the constantly changing marketing landscape, businesses seek effective solutions to enhance their marketing strategies. Eloqua and Salesforce Marketing Cloud have emerged as popular systems with robust features for streamlining operations and improving client interactions. To make an informed decision on which platform best suits their needs, understanding the nuances and differences is crucial.  This […]

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