Gaurav Rajpoot

Sr. Director - MarTech

Gaurav Raajput, with 15 years of experience, specializes in B2B marketing, campaign management, marketing automation (Marketo, HubSpot, Eloqua), and sales operations (SFDC admin, custom apps). He excels in SQL, CRM integration, database management, reporting, and SDLC. His expertise includes lead nurturing, data warehousing, customer targeting, and financial reporting. Gaurav's specialties are MS CRM 3.0, business process analysis, data mining, and marketing strategy.

More From Gaurav Rajpoot

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  • Gaurav Rajpoot
  • Jun 14, 2023
  • 8 min read

Streamlining Webinars: Integration Options with Marketo, Salesforce, HubSpot, and More

When is your next webinar scheduled? Chances are, you have one scheduled for today and have to attend a couple, if not more, every week. The COVID-19 pandemic made webinars popular, and they became the saving grace for the corporate world when people were locked indoors. Zoom, Google Meet, Livestorm, GoToWebinar, etc., became the go-to […]

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  • Gaurav Rajpoot
  • Jun 9, 2023
  • 22 min read

Mastering Marketo Integration: Best Practices for Optimal Performance

Marketo integration best practices will help you leverage the optimum benefits of Marketo with better integration possibilities. This blog discusses anything and everything related to Marketo integration.

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  • Gaurav Rajpoot
  • Jun 8, 2023
  • 17 min read

From Clicks to Conversions: Maximizing Marketing Impact with Marketo API

Staying ahead of the competition demands smart and effective marketing techniques in this ever-changing company environment. In the world of marketing automation, Marketo is one platform that has gained a lot of attention. Have you heard of it? Marketo is an effective solution that aids companies in automating and maximizing their marketing initiatives. It offers […]

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  • Gaurav Rajpoot
  • Jun 7, 2023
  • 10 min read

A Detailed Guide on Data Integration with Marketo

If you use multichannel marketing—think social media, email blasts, Google ads, and more—you will need to get your head around data integration. And if you use Marketo for automation, you must ensure you implement best practices for a smooth data flow between your database warehouse and Marketo.  What is Database Integration? Database integration involves combining […]

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  • Gaurav Rajpoot
  • Jun 5, 2023
  • 20 min read

Empowering the Customer: Reflecting on the Transformative Potential of Marketo Customer Service

Marketo customer service is a hidden weapon that distinguishes the remarkable from the average in a company environment rife with tough competition. As we explore the world where companies prosper by exceeding customers’ expectations and leaving a lasting impression, be ready to set off on a transforming trip. Imagine a society in which providing excellent […]

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  • Gaurav Rajpoot
  • May 25, 2023
  • 18 min read

HubSpot for Small Business: Driving Growth Through Marketing Automation

Let’s start by asking this question – what is the mantra to success in the technology-driven world? The answer is harmonizing the relationship between the holy trinity – marketing, sales, and customer service. Businesses that crack this code and embrace automation streamline their operations, attract more customers, and drive sustainable growth.  If you are a […]

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  • Gaurav Rajpoot
  • Apr 25, 2023
  • 6 min read

Decoding Marketo’s Powerful Sales Features: Sales Connect & Sales Insight

Marketo is a leading marketing automation tool that helps businesses simplify complex marketing processes, generate and convert leads, and foster meaningful relationships with customers. With Marketo in your corner, you are already a step ahead of your competitors. However, one thing that we know about Marketo, is that they constantly add powerful sales features to […]

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  • Gaurav Rajpoot
  • Apr 20, 2023
  • 9 min read

Let’s Decode: Inbound or Outbound – The Right Email Marketing Strategy

Many companies are still unsure whether an email is an inbound or outbound form of marketing. The truth is, it is both. Amid cut-throat competition, attracting targeting audience with a single technique can fall short. This is why companies invest in various forms of marketing that can help them generate traffic, leads, and eventually boost […]

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  • Gaurav Rajpoot
  • Apr 17, 2023
  • 21 min read

Adobe Marketo: Revolutionizing the Marketing Automation Landscape

Adobe Marketo is a game-changing tool in the digital marketing world, revolutionizing marketing automation by providing personalized experiences for customers, integrating marketing workflows, and measuring marketing impact. If you are not yet familiar with Adobe Marketo or are looking to dive deeper into its possibilities, you’ve come to the right place! In this blog post, […]

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