Olympia Bhatt wears many hats, marketing and content writing being one of them. She believes a good brief writes itself like an AI tool.
Ever wonder what your online visitors are up to when they’re on your website? Understanding their journey, preferences, and areas of interaction is important for effective decision-making and improving your web presence. But how do you uncover these insights? That’s where you need web analytics—a powerful tool that turns user data into strategic insights. The […]
Have you ever wondered how your favorite websites seem to know what you want? How can they personalize your experience and show you content that’s relevant to you? The answer lies in web analytics. What is Web Analytics? Simply put, web analytics is collecting, analyzing, and interpreting data about how visitors interact with your website. […]
Feeling like you’re drowning in spreadsheets and to-do lists, struggling to keep up with the ever-evolving marketing landscape? You’re not alone. According to a recent study, 61% of businesses find it challenging to manage their marketing automation efforts effectively [1]. However, hiring a marketing automation agency can save your day (and your sanity, too)! In this blog post, we’ll […]
Sales prospecting tools are important time savers. There are many in the market but you need to look for one that also offers effective contact information management and reporting, like HubSpot’s new ‘Prospecting’ feature. It helps boost your business value significantly by saving your time and resources when building B2B relationships and generating income. Many […]
We’re all pretty glued to our screens nowadays, aren’t we? Be it our computers, smartphones, or televisions, these screens are our windows to news, social media, movies, and much more. But now, with Virtual Reality (VR) and Augmented Reality (AR), we’re not just passive consumers of digital content; we’re stepping into a new era of […]
Everyone’s buzzing about Customer Data Platforms (CDP) these days. Every time you read a report or search about marketing, there is CDP. Research shows that customer data platforms are gaining popularity fast. In 2021, the worldwide CDP market was worth $1.73 billion, and it is forecast to expand at a CAGR of about 17.9%, hitting […]
Imagine a world where AI delivers real-time hyper-personalized recommendations, predictive analytics inform your next best action, and chatbots slash customer response times. The marketing technology landscape is bursting with sophisticated tools to help you engage customers in remarkably human ways. In this infographic, let’s explore how the strategic integration of AI can revolutionize your approach […]
Significant advances in AI models like DALL-E 2, GPT-3, and Stable Diffusion have shown the vast creative potential of this technology. Gartner predicts that a major blockbuster film will be released by 2030, with 90% of the film generated by AI [1]. In other words, it is fair to expect generative AI to become even […]
In an era where data is often called the “new oil,” it’s imperative to understand the tools and techniques harnessing its potential. Data visualization and modeling stand out as twin titans. However, their distinct roles often lead to confusion. This blog will demystify the realms of data visualization and data modeling. Data visualization is the […]