Rahul Saini is a published author of three books, brand storyteller, and marketing specialist with experience across multiple industries like manufacturing, IT, and publishing. He is an intellectually curious, and creative person who loves to tell stories, read books, and write fiction.
Everyone’s buzzing about Customer Data Platforms (CDP) these days. Every time you read a report or search about marketing, there is CDP. Research shows that customer data platforms are gaining popularity fast. In 2021, the worldwide CDP market was worth $1.73 billion, and it is forecast to expand at a CAGR of about 17.9%, hitting […]
Creating ads that grab people’s attention and lead to sales is important in marketing. Salesforce Journey Builder is a tool that helps marketers do just that. In this blog post, we will discuss why creating audiences for ads in Journey Builder is important, what it can do, and how it can work with other marketing […]
How can you truly unlock the potential of Salesforce Workflows and achieve maximum efficiency? By joining us on a journey through the key components that make up the intricate anatomy of a Salesforce Workflow. From trigger events that set the gears in motion to rule criteria that define when actions should take place, we’ll uncover […]
In today’s highly competitive business landscape, small businesses often struggle to keep up with larger enterprises due to limitations in resources, technology, and scalability. However, Salesforce, a powerful Customer Relationship Management (CRM) platform, offers small businesses the opportunity to level the playing field. This blog post will explore how small businesses can unlock enterprise-level capabilities […]
In today’s fast-paced business environment, it is essential to streamline and automate various processes to improve efficiency and productivity. Regarding Salesforce, two powerful automation tools, Process Builder and Workflow Rules, can help you achieve these goals. However, understanding when to use each tool can make a significant difference in optimizing your Salesforce implementation. In this […]
In the world of Salesforce, optimizing business processes is essential for achieving efficiency and driving productivity. One powerful tool at your disposal is Process Rules. This article aims to comprehensively understand Process Rules in Salesforce and how they can help streamline your workflows. By the end, you’ll have a clear idea of how to effectively […]
Are you a seasoned IT expert seeking a rewarding and exciting career in the tech industry? Or maybe you are curious about the most sought-after field in the cloud computing sector. While there are other specialties to pursue, being a Salesforce Person is one of the most promising courses. With such a diverse set of […]
Salesforce Marketing is a suite of cloud-based marketing automation. It is a part of the Salesforce Customer Success Platform. The Salesforce Marketing Cloud enables businesses to manage customer engagement across the entire journey, including marketing, sales, commerce, and service. So, how does Salesforce marketing work? What are its top features? Where is it used? How […]
If you are looking for an effective way to enhance your marketing strategies, Salesforce Marketing Cloud is the solution you need. This powerful platform offers a comprehensive suite of tools and features to help you engage with your audience like never before. Salesforce Marketing Cloud provides businesses with a range of capabilities, including email marketing, […]