Rahul Saini is a published author of three books, brand storyteller, and marketing specialist with experience across multiple industries like manufacturing, IT, and publishing. He is an intellectually curious, and creative person who loves to tell stories, read books, and write fiction.
Over 54 million professionals worldwide work dedicatedly in the field of data analytics to gain meaningful metrics insights. Majority of businesses agree that data accessibility is crucial to their success. Moreover, by utlizing data analytics, companies can improve their employee management and customer experience. However, analyzing data alone is not enough and your need to […]
A successful business needs multiple elements in the right place. It should be able to innovate new products, ensure customer satisfaction, build customer loyalty and most importantly, have the right tools to analyze metrics data. Why is it important to track metrics data? Because without measuring user engagement, it is impossible to gain valuable insights […]
In today’s technologically fast environment, companies are searching for market-leading strategies to boost their outreach and increase revenues. Unfortunately, no matter how well an existing strategy is, it soon becomes obsolete and conventional techniques cannot scale up the business. In this blog post, we will dive into the most sought-after marketing leading growth strategies that […]
The best marketing companies use a wide range of key performance indicators (KPIs) and make data-driven decisions to excel in the highly competitive market today. They create well-defined metrics dashboards to get a comprehensive view of the business and monitor the effectiveness of their marketing exercises. In this blog post, we will look at how […]
There is no denying that creating high-quality content is the first step to creating a successful online presence. But, to truly succeed, you cannot stop there and find ways to measure the effectiveness of the content generated and track its performance over time. This can be done by establishing key content metrics. What Are Content […]
Marketing automation is a powerful tool that leverages technology to automate repetitive marketing tasks. However, the success of marketing automation strategies largely depends on the quality and type of data used. There are several questions regarding data. For example, is public data personal data? Is genetic data personal data? Is employee data personal data? What […]
Today, brands create marketing campaigns to promote focused efforts that guide customers toward the desired action. These campaigns are specifically designed to give brands an identity, personality, and emotion. The right marketing campaign can do the same for your business. And a powerful marketing automation platform like Marketo helps to plan, create, and execute those […]
If you are looking for an effective way to enhance your marketing strategies, Salesforce Marketing Cloud is the solution you need. This powerful platform offers a comprehensive suite of tools and features to help you engage with your audience like never before. Salesforce Marketing Cloud provides businesses with a range of capabilities, including email marketing, […]
Pardot’s Engagement Studio is a powerful lead nurturing tool designed for running automated email campaigns for a number of use cases. This dynamic marketing automation tool goes beyond the traditional email drip program. It empowers you to create personalized, logic-based nurturing campaigns that guide your prospects through their buying journey while testing and refining your […]