Rukman is a skilled product designer with over 6 years of experience. As the head of product design, she has successfully brought to life over 80 brands and products across various sectors, including SaaS, B2B, eCommerce, and more. With a deep understanding of user experience, Rukman excels in creating profound digital experiences that resonate with target audiences, resulting in increased conversions for the brands she works with. She is a vibrant, driven, and team-building creative marketing executive.
As technology continues to advance, the web and app design landscape is taking a leap. And, technologies like AI and AR are playing a crucial role in creating better website experiences for businesses and users alike. Augmented Reality (AR), especially, stands out as the most exciting trend in design, transforming creative concepts into real-life experiences. […]
As a UI/UX designer, you understand the importance of creating a high-quality prototype. And without the right tools, creating a prototype can be an excruciating and time-consuming endeavor. How will you find an ideal tool that meets all the demands of your design project?There are a plethora of prototyping tools available, some of which are […]
Did you know the conversion rate for sign-up forms on landing pages is 23%? It means you can leverage an interactive landing page to boost conversions. Creating a landing page is crucial if you want to reduce your website’s bounce rate and generate leads. So, what are the prerequisites? The audience insight and strategy. Your […]
Did you know more than 60% of customers are willing to share their details for personalized offers? According to Gartner Research, every three in four business leaders make decisions based on data. As a business owner, you’d have come across similar studies highlighting the importance of data in modern business and how it can put […]
AI for business? Old news, right? Wrong! Get ready to have your mind blown by how AI can boost your customer conversion rates in ways you never even imagined. With digital marketing spending projected to reach a whopping $692.3 billion globally by 2024, AI is no longer a good-to-have but a must-have technology. Sure, coupons […]
You have optimized your paid ad campaigns, and now they are launched successfully. But they have a high click-through rate, higher bid estimates, and low cost per click. People are visiting your site, but still, your conversion rate is way below your expectations. You again tweak your ads but are still getting the same results. […]
The growth of the internet is well documented and by the end of the day, 6,00,000 new users would have gone online for the first time in their lives. While people in the urban and developed parts of the world take the internet and access to knowledge for granted, there are regions around the world […]
Conversion rate is one of the most important metrics to determine the success of your ecommerce website. So, what is a good conversion rate? How does it compare to your competitors? How can you increase the conversion rate? If these are a few questions that are popping up in your head, then this article is […]
“Without the leap, we’ll never know what we will be. We’ll never know what we are capable of.” – Jacqueline Imagine talking to an entire team of experienced and competent designers to move in a new direction. Changing the way they run their design department, restructuring the entire process, and learning new skills. Sounds unrealistic, […]