Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.
Pacing with the changing technology and customer experience can be exhausting for anyone. But it has never been more crucial to understand where digital transformation is heading when it’s a key component of your organization’s success. As technology evolves and customer expectations change, the solutions that were relevant yesterday might not serve the purpose today. […]
Jan 25, 2023, Bellevue, Washington – Growth Natives, a leading modern customer engagement agency, recently announced the official launch of its flagship product, DiGGrowth. An AI-driven, no-code marketing analytics platform, DiGGrowth integrates the entire marketing stack to measure marketing effectiveness, activate marketing intelligence, simplify data analytics, and drive sales and revenue. “Having experienced the ever […]
As businesses of all sizes have come to recognize the value of automation in driving efficiency and revenue growth, the market for marketing automation solutions has grown rapidly in recent years. According to a report by MarketsandMarkets, the global marketing automation market is expected to reach $9.5 billion by 2027. And when it comes to […]
Calling all content creators! Are you tired of feeling like you’re shooting content in the dark? Well, put down your content quiver, and let’s talk about a little something called a content gap analysis. Think of it like a game of “Content Tetris” – you want to fit the right content in the right place […]
Software-as-a-service (SaaS) is emerging as a more realistic option for businesses looking for accessibility, efficiency, and scalability in a competitive climate. This is why SaaS implementation is snowballing at a swift pace, and more and more organizations are making a move to this industry. According to Gartner, the SaaS industry experienced the largest growth from […]
Marketing automation is only as good as the data you feed your platform with. Tracking the right KPIs is crucial to understand the impact of your campaigns and make data-driven decisions. A marketing automation tool is a powerful source for businesses to streamline and optimize their marketing efforts. However, in order to truly reap the […]
When we talk about adaptable and robust business management platforms, Salesforce is the first name that comes to mind. Whether it is about managing customer relationships, promoting digital commerce, managing sales teams, getting analytical support, or providing exceptional customer service, Salesforce has a solution for everything. However, when a business first transitions into Salesforce, even […]
If you are reading this piece, you would perhaps have heard about ChatGPT, the most talked about tech topic on the Internet today. For the uninitiated, this natural language processing (NLP) tool has been termed a Google Search Killer by some experts. In an earlier blog post, we also discussed how ChatGPT will reshape the […]
For 91% of marketers, their most important goal is lead generation. One surefire way of ensuring leads is through a content strategy for your channels. At times you may have a plan in place but are unsure about its efficacy. A website audit helps take away those doubts. Let’s find out how a website audit […]