Sameer, with 20+ years in B2B/B2C, focuses on extracting clear, actionable insights from big data, driven by a passion for understanding Google's endless queries.
Tim Burton is an American film director, producer, writer, and artist. He is known for his gothic fantasy and horror films such as Beetlejuice, Edward Scissorhands, The Nightmare Before Christmas, Ed Wood, Sleepy Hollow, Corpse Bride, Sweeney Todd: The Demon Barber of Fleet Street, and Frankenweenie. His movies have become a huge success and an […]
So you have built a next-generation app but don’t know where to start with marketing it? Are you wondering how to attract users to your new app? With more than 100,000 new Android apps released in the Google Play Store every month and 2.87 million apps available for download, it’s not an easy task. Amid […]
Are you excited about the busiest season for eCommerce marketing? Or are you a little nervous? Don’t worry; we’ve got your back. Black Friday and Cyber Monday are arguably some of the most sought out shopping weekends. Every marketer out there is gonna put up a tough battle to dominate in the ad and inbox […]
Imagine a perfect marketing world, where all the leads that you bring in turn into customers. This thought looks good on paper but the reality is far from this truth. Marketers have been doing lead generation for centuries now. About 53% of the marketers allocate half or more of their budget to lead generation, yet […]
Understanding the Holiday Season and its Impact on Ecommerce Businesses As an ecommerce business owner, it’s crucial to understand the impact of the holiday season on consumer behavior and purchasing patterns. This knowledge will help you create effective holiday marketing campaigns that capitalize on increased customer demand. As the holiday season approaches, most people think […]
Understanding the Customer Journey A. Definition and significance of customer journey mapping Customer journey mapping is a strategic process that involves visualizing and understanding the various touchpoints and interactions a customer has with a business or brand throughout their buying journey. It helps identify key moments and emotions experienced by customers, enabling businesses to deliver […]
Understanding your target audience Understanding your target audience is a crucial step in creating effective marketing websites. By identifying your target market and their needs, conducting market research to gather insights, and creating buyer personas to understand customer behavior, you can tailor your marketing efforts to effectively reach and engage your audience. Identifying your target […]
Work from home has become a thing since the coronavirus pandemic has struck the world. As the virus held us back from returning to offices, working from home was a natural solution to continue to work and keep our businesses afloat. Nevertheless, working from home is not as simple as it seems; you need certain […]
B2B marketing is unique due to multiple factors, including customer life cycle, long sales cycles, multiple buyer side stakeholders, cross-selling, and repeat sales. Content-driven marketing strategies play a vital role in funnel optimization and lead nurturing. Therefore, your prospective clients need rich, robust, and meaningful content for quality lead generation and their conversion. Before we […]