Sameer, with 20+ years in B2B/B2C, focuses on extracting clear, actionable insights from big data, driven by a passion for understanding Google's endless queries.
The struggle of ecommerce companies today is real, with the best templates and design layouts available out there but shoppers’ experience, still turning out to be debilitating. With the shift in the digital landscape and customers’ expectations in the wake of the pandemic, it has become extremely challenging for ecommerce store owners to conquer buyers’ […]
Regardless of the business niche, entering any new market is always a big risk. When introducing a new product, the last thing you want to do is ;launch it without a proper go-to-market strategy. It’s impossible to know if you’re chasing the wrong audience, entering a market too early or too late, or targeting a […]
Understanding Easter Egg Marketing Easter egg marketing is a clever and creative way for businesses to engage with their audience and create a sense of excitement around their brand. In this section, we will explore what Easter eggs are, how they are used in marketing strategies, and look at some successful examples. What are Easter […]
A customer’s journey and interaction with a business isn’t necessarily a straight path. Since brands use multiple marketing channels to target customers, the path to product discovery, engagement, and transactions can be unique to each customer. For instance, a customer may discover your brand on a billboard, recall it on social media, research about your […]
The Metaverse has gained much popularity among the digital natives in the last few months. Ask Google—this term was searched the most during the April 18th-24th week in 2021. But is it a buzzword or is it buzzworthy? Even though still in its infancy, the Metaverse is likely to shape the future of marketing and the overall business. […]
The growing popularity of webinars in our post-pandemic world does not always guarantee higher registrations or attendance. But what if it could? It would be great, right? To reach (or even exceed) your webinar goals, you need to have a solid promotion strategy. It could include sending emails, creating engaging social media posts, giving it […]
The Covid-19 pandemic brought the world economy to a grinding halt. As governments around the world imposed strict lockdowns and other measures to save lives, it was the e-commerce industry that stepped up to ensure the supply of essential goods. 150 million people across the world online shopped for the first time since the pandemic […]
Experience is the holy grail that determines a customer’s engagement with a brand. All brands are focused on improving the experience for their customers at every stage of the business from marketing to sales and finally, customer support. The Covid-19 pandemic forced brands to rework their digital strategy and it is well summarized in this […]
The eCommerce industry has grown exponentially over the last decade. From a $680 billion industry back in 2011, it crossed $5 trillion in 2021. Back in the day, it commanded 3% of the total retail share and current estimates suggest it would be near a 20% market share by 2023. Though the Covid-19 pandemic has […]