Content Marketing Trends: A Glimpse into the Future

Content marketing is one of the most valuable strategies in the digital landscape. From attracting traffic to lead generation, creative content marketing plays a vital role in brand recognition and conversions. The following statistics offer us insights into the importance of content: 

• The content marketing industry is poised for significant growth in the coming years, with projections indicating that global revenue is expected to reach $107 billion by 2026.
• Sales, site traffic, and social interaction are considered by marketers to be the most important measures for gauging the success of their content marketing strategy. 
• The top two content forms employed by B2C marketers in the last 12 months were short articles/posts and videos.

If you wish to leverage online content marketing, you must be ahead of your competitors and embrace the emerging trends. With countless blogs in existence, it becomes imperative for your blog post to distinguish itself in order to gain recognition. So, what would be blog post content marketing trends to focus on in 2023? Let’s find out.

Content Marketing Trends For 2023

1. Write Content for Dream Customers

Online content marketing is a game of the maximum – maximum visibility, maximum traffic, and maximum interactions. Take a back step and ask yourself the question – is an increase in traffic leading to higher conversions? Keeping aside the traffic and visibility, what matters most to your business is conversions. If you aren’t converting, your content strategy isn’t yielding results. 

Your content must reach out to the audience who are looking for your products and services. The best content marketing strategies are those that target the ‘dream customers’, highlight their problems and solve their pain points. Complementing your content with a pay-per-click (PPC) campaign might offer you the dividends you are looking for. 

2. Bad SEO Can Kill Good Content

According to research, of 4 million Google search results, just 0.63% of people click on the second page of Google search results. The verdict is clear – your need to focus on Search Engine Optimization to get the best out of your content marketing plan. Bad SEO can kill good content and cannot make compromises with SEO. 

Irrespective of how unique, informative, or beneficial your content won’t be visible to the target audience without a good and sustained SEO campaign. Work on the Title, Keywords, and Meta Data to improve the relevancy and ranking of the content. 

3. Try Innovative Content Formats

In 2023, you must focus on innovative content formats. They would complement the regular content marketing formats and create the occasional X-factor that puts your brand ahead of the competition. Gated Content is likely to be a big trend in 2023. Among the types of content marketing strategies that are trending this is the most talked about. In this strategy, content is displayed to users once they have submitted basic information such as their names, email ids, etc. which helps you generate leads. 

Along with Gated Content, you must also explore other innovative content formats, such as infographics, illustrations, image sliders, calculators, etc. which have been around for a while. Such content attracts user attention immediately and tends to be shared on social media. 2023 might just be the year where innovative content formats take precedence over the traditional text-and-image blog posts. 

4. Create ‘Voice Search’ Friendly Blog Posts

It is worth noting that the anticipated global transaction value of eCommerce purchases made via voice assistants is projected to increase significantly, from US$4.6 billion in 2021 to an estimated US $19.4 in 2023. Moreover, the global market size for voice recognition technology is expected to experience robust growth, reaching approximately US $50 by 2029.

Since voice search is the big buzz in the business, are you writing blog posts optimized for voice searches? If not, you have no time to waste: get going immediately. 

Most voice searches are in the form of interrogative sentences. For example, a user looking for the best pizzeria in Honolulu is likely to ask the smart speaker and say, “Which is the best pizzeria in Honolulu?”. Your blog posts need to be answer questions directly and briefly. This would also increase your blog post’s chances of appearing as a featured snippet on the search engines. 

5. Use Live Updating Content

Blog post content has a certain shelf life. Depending on the type of content you are creating, they can become obsolete in a day, a month, or a few months. As marketers explore content marketing formats that allow old blog posts to stay relevant, live-updating content is gaining popularity. This strategy should be explored when you want users to visit the same page regularly. 

If you are using stats and data on your content where the variables change regularly, this approach would serve you well. For example, if you have a blog post on the Covid-19 vaccinations by country, updating this data daily would generate repeat traffic to your blog. This also helps in repurposing content and making them stay relevant for a longer duration. 

6. Turn Content into Podcasts

In the fast-paced realm of the digital world, there is an undeniable shift in the way we consume online content. With the advent of mobile devices, internet traffic has witnessed a remarkable transformation, with a significant majority of users now accessing the web through their handheld companions.

Reading long blog posts on small-sized screens isn’t the easiest of tasks. Mobile users are switching to podcasts instead of reading long paragraphs of text as listening is easier than reading on small-sized screens.

Integrating podcasts on your blog is a great idea as it allows users to plug in their headphones and enjoy the information blog posts you have written. Given that shrinking attention spans are making people lose their ability to read long-form content, and long-form content is the best for SEO, podcasts are not a replacement for blogs but an additional tool with them.

This is one of the fastest-growing trends in online content marketing and 2023 is going to be the year this strategy gets adopted by most blogs. Dozens of Text-to-Speech tools let you convert your blogs into podcasts and you can turn your entire blog into a podcast within minutes. This helps cater to two sets of audiences with the same content. 

7. Integrate Video into Blog Posts

In the dynamic blogosphere of 2023, the integration of videos into content strategies has emerged as a significant trend. Videos possess the power to captivate audiences, leading to increased time spent on a page and enhanced overall engagement.

With the overwhelming popularity of platforms like Instagram and TikTok, short videos have become a dominant force in the digital realm. By seamlessly incorporating these videos into blog posts, bloggers can forge deeper connections with their readers, leveraging the visual appeal and interactive nature of video content.

Looking forward, the future of video integration in blogging holds immense potential. Emerging technologies such as augmented reality (AR) and virtual reality (VR) are poised to revolutionize content consumption, providing opportunities for immersive experiences within blog posts. Envision virtual tours, interactive product demonstrations, and engaging storytelling experiences that take readers on a captivating journey.

To stay ahead of the curve, bloggers must embrace these latest and future trends in video integration. By leveraging the power of videos, they can elevate their blogs, create memorable experiences, and establish a competitive edge in the ever-evolving landscape of 2023 and beyond.

Final Words

As more businesses get serious about creative content marketing in 2023, we expect the competition to skyrocket. To stay ahead in the game, you will need a well-planned content marketing strategy that is in sync with the upcoming trends. By embracing the trends and strategies we have mentioned, you’ll reap maximum benefits from your blog. 

Creating conversion-oriented content is time-consuming. If you are looking to explore creative content marketing strategies for your blog and increase user interactions and conversions, the content marketing team at Growth Natives can help. We have been at the forefront of online content marketing and create captivating blogs for your readers. 

We have experience in different types of content marketing techniques and employ the best strategies to keep your brand ahead in the game. Write to us at info@growthnatives.com to know more about innovative content marketing strategies.