The Power of Upselling and Cross Selling: Boosting Revenue and Customer Satisfaction As businesses strive to maximize their profits and enhance customer loyalty, the strategies of upselling and cross selling have emerged as game-changers. Implementing upsellin
Every few years, major shifts in the tech landscape stir up new buzzwords attached to them and are often regarded as an internet revolution. While most of these tech inventions are just temporary fads, some of these innovations stick around to change the way w
Every company follows a different approach to customer lifecycle management. Even if you Google “customer lifecycle management,” you will come across various definitions. This is because organizations define it based on their respective custo
You may be familiar (or not) with Only Murders in the Building or its namesake podcast as part of the show. The podcast’s popularity here is just a fictional ruse but not far from the emerging reality of the day: that this marketing channel is all the ra
The rules of digital marketing have remained largely the same. However, the tools and techniques have changed, turning unimagined concepts into the norm. From hyper-personalized customer experience to automation, these new techniques, tools, and channels have
Your first response to an economic downturn is to keep in step with the sluggish markets. Most of the time, it means cutting down on marketing budgets. For instance, during the Great Recession of 2008, ad spending decreased by 13%. Nothing could be farther fro
Scary times are coming; if you think we’re referring to Halloween, let’s pretend you’re right! You must have sniffed it out by now, like fall; a recession may be around the corner. And just like you want to prepare for the spooky days of fall with a
“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer. Remember the last time you were in love with a brand? How many people did you refer it to? What made you stick around? And would you agree that your loya
The Future of Targeted Marketing: Embracing Cookieless Strategies Cookieless marketing is a revolutionary approach that is reshaping the way businesses connect with their online audience. In response to growing privacy concerns and increased regulations, cooki