HubSpot Product Updates – Sept ‘22 Inbound Edition

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Published on: September 29, 2022 Updated on: March 28, 2024 views Icon 402 Views

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Author

Sakshi Arora
Sakshi Arora LinkedIn

Assistant Manager- Content Marketing

Sakshi Arora is a seasoned content writer and marketer specializing in B2B topics such as marketing automation and website development. Leveraging her journalism background, she infuses her work with clarity and creativity, captivating audiences. Beyond her professional pursuits, Sakshi finds joy in writing about personal emotions, showcasing her introspective side and adding a unique touch to her portfolio.

Article Reviewed By: Rahul Saini LinkedIn

Table of Contents

“Technology is causing a set of seemingly disconnected things—shortening of attention spans, polarization, outrage-ification of culture, mass narcissism, election engineering, addiction to technology.”

- Tristan Harris

Couldn’t agree more. With the ever-evolving digital transformation that’s pertinent to the growth of any organization, we have seen disconnected systems and people and have come afar in a crisis of disconnection. 

Realizing how companies engage customers in a distributed world and how it’s an obstacle to their own growth, HubSpot returned with an in-person INBOUND 2022 conference earlier this month, playing up the “Age of the Connected Customer.”

This is the reason this year we did not get to see any new major product offerings such as Playbooks and instead, HubSpot announced enhanced existing features that will enable companies to truly deeply connect with their customers. 

Everyone among INBOUND’s keynote speakers from President Barack Obama to Dr. Jane Goodall hinted at connectedness in some way. Because that’s the key to growth. 

Without further ado, let’s explore

The HubSpot INBOUND 2022 Product Updates

Operations Hub

Product Sync

Product Sync is not limited to Quickbooks and Shopify anymore. Now you can choose from more than 20 apps and easily integrate with your HubSpot product library to sync all data.

Invoice Sync

Earlier, HubSpot allowed data sync only with contacts, companies, and deals. Introducing Invoice Sync, HubSpot has enabled one-way sync of invoices from third-party apps such as Dynamics 365 and Quickbooks to your HubSpot instance. As a result, power your marketing, sales, and service tactics with revenue. 

Data Sync Health

Leverage the new “Sync Health” setting to identify app integration health and syncing issues. Therefore, ensure that all the desired data is in proper alignment. 

Marketing Hub

WhatsApp

Connect your WhatsApp business account as a messaging app in your HubSpot inbox. Use this to communicate with your prospects and customers and also enable them to communicate with you via their preferred messaging channel. Since, the new WhatsApp feature allows both business- and contact-initiated messages. You can view the conversations on the contact record.

Campaigns 2.0

HubSpot has announced Campaigns 2.0 which have turned it into an end-to-end marketing strategy. You can view tactics throughout the buyer’s journey and find ways to drive engagement at each touchpoint. Therefore, your marketing team can deliver a delightful customer experience while also getting complete insights required to drive further growth.

Customer Journey Analytics

Marketers now have access to the complete customer journey and insights on conversion touchpoints, which they can leverage to garner more conversions.

Ad Conversion Events

Turbocharge your hyper-targeted ads without relying on third-party cookies. As we know that we are about to enter a cookieless and privacy-first world, this feature is a boon for HubSpot users who can now fully realize all first-party data to target, report, and perfect.

Sales Hub

Inbound Calling 

Assign a unique phone number to each of your sales executives which they can use to make and receive calls from their personal phone and still keep their personal number to themselves. Using the content of the calls, users can record, transcribe, and coach.

Custom Goals

Set each business’ individual goals to easily track and manage performance. Also, automatically update goals by reflecting the changes you make to targets in the progress bar. Push notifications to stakeholders based on stages of goals they are at, such as setting, achieving, missing, or exceeding goals. Therefore, ensure 100% transparency and accountability.

Deal Management 

With improved deal management and forecasting tools, get ready to seal more deals.

CRM Customization

Right Sidebar Configuration

If you have Admin access, you can now optimize the right sidebar for your sales team. Show or hide card sections as required and configure conditional logic that ensures that different teams can see only relevant cards.

New Activity Types and Configurable Buttons

With new activity types, you can manually log new customer connection activities such as LinkedIn messages, WhatsApp, SMS, and physical mail. You can also configure the activity buttons that you want to show in the record highlight card and rearrange them to ensure faster access.

Board Card Configuration

Admins can now choose and display up to four properties on board cards of pipeline objects including tickets, deals, and custom objects. In case of multiple pipelines, customize the cards such that each pipeline stage displays different properties. 

Records Overview Tab

With this update, leverage a new overview tab to view important information on all records. You can configure the layout and choose the properties that you want to show such as a recent activities card, associations tables, or property highlights. Further, conditional logic will allow you to show different data to various teams. In addition, allow developers to create custom cards that will feature on the custom tab with Service & Sales Hub Enterprise. 

Developer Improvements 

Development Sandboxes

Developers will have an isolated environment where they can safely build and test early work of proof of concept before the changes reflect in production. Save them valuable time as you no longer require separate testing accounts. The development sandbox will automatically have the features and CRM object definitions that are in the customer's production account. 

Projects GitHub Integration

Developers can leverage GitHub as the record source for the codebase of their projects. Thus, encourage collaboration and work with their teams using some familiar tools. Developers can also push code to their repositories to trigger project builds.

Debugging

The debugging process has seen remarkable improvements with INBOUND 2022. There is a new CRM mid-panel card logging system that enables developers to track the functionality of their private apps. With each log, developers can get details into each execution, such as if it passed or not. These details are essential to avoid any possibilities of failure.

CRM Card Builder

Developers can create new CRM cards which will make CRM users’ lives easier. With an interactive user interface, it is easy to develop any required JSON payloads and use custom CRM cards in the middle panel of your HubSpot instance. You can use the new CRM cards on custom objects and even show custom object data on other records.

Data Management and Quality

Cleaner Import

With improvements in import functionality, you can identify and resolve any data errors before publishing imports to CRM. Thus, ensure a more proactive approach when it comes to solving data issues.

Property Validations

Whenever you import data manually, you will have a structure with Property Validations which will ensure you don’t have to waste time. For instance, when the data you are importing needs to have distinctive values, you can set a rule or a max character limit. Therefore, you can maintain a clean database.

Data Model Overview

With HubSpot’s new Entity Relationship Diagrams (ERDs), you can see how your custom and pre-defined objects relate to each other. Therefore, when you hire new team members, these ERDs will remain up-to-date and provide insights into your CRM infrastructure.

Custom Object Builder

You no longer need to code to create custom objects. With Custom Object Builder, you can easily create custom objects and tailor your data model to your infrastructure.

Data Quality Command Center

Use the data quality command center to quickly view the health of your HubSpot data in a single place. Any of your team members can use this centralized location to view any formatting or other property errors.

Automation Recommendations

HubSpot has enabled this AI feature that will continuously inspect your database for any errors. You can automate to fix these issues and eliminate the need to manually accept all suggestions, one at a time.

The Importance of Staying Up-to-Date with HubSpot Product Updates

As a marketer, staying up-to-date with the latest product updates is essential for maximizing the power of HubSpot's features. Regular updates ensure that you have access to the most advanced tools and functionalities, allowing you to stay ahead of the competition.

One of the key benefits of keeping up with HubSpot's product updates is the opportunity to leverage cutting-edge marketing technology. By being on the forefront of innovation, you can take advantage of new features and capabilities that can significantly enhance your marketing efforts.

When you stay up-to-date, you can ensure optimal usage of HubSpot, maximizing its potential and getting the most out of your investment. New updates often include improvements to user interface, reporting, automation, and integration capabilities, enabling you to streamline your processes and achieve better results.

Moreover, staying updated with HubSpot's product updates allows you to stay relevant in the rapidly evolving marketing landscape. By harnessing the latest marketing tools and strategies, you can align your marketing efforts with current trends and best practices, giving you a competitive edge.

In conclusion, staying up-to-date with HubSpot product updates is crucial for marketers who want to stay ahead of the curve. By leveraging the latest features and technologies, you can optimize your marketing efforts and achieve success in today's ever-changing digital landscape.

Understanding HubSpot's Role in Customer Relationship Management (CRM)

In today's highly competitive business landscape, building and maintaining strong customer relationships is crucial for success. This is where HubSpot's Customer Relationship Management (CRM) system comes into play.

HubSpot's CRM system is designed to enable seamless customer interactions and efficient data management. It provides a centralized platform where businesses can store and organize all customer-related information, including contact details, communication history, and interactions.

One of the key advantages of using HubSpot's CRM is its ability to integrate with other sales and marketing tools. This integration allows businesses to streamline their processes and improve collaboration between different teams. By having all customer data in one place, teams can align their efforts, enhance communication, and provide personalized experiences to customers.

Using HubSpot's CRM system also brings several benefits for improving sales and marketing strategies. Firstly, it allows businesses to track and analyze customer interactions across multiple channels, such as email, social media, and website visits. This data provides valuable insights into customer behavior, preferences, and interests.

With this information at hand, businesses can tailor their sales and marketing messages to suit individual customers' needs and preferences. Personalization is key in today's marketing landscape, and HubSpot's CRM system provides the tools to achieve it.

Additionally, HubSpot's CRM system enables businesses to automate repetitive tasks, such as lead generation and nurturing, email campaigns, and follow-ups. Automation saves time, improves efficiency, and ensures no leads or opportunities slip through the cracks.

Furthermore, HubSpot's CRM system offers advanced reporting and analytics capabilities. Businesses can track their sales and marketing performance, measure ROI, and identify areas for improvement. These insights empower businesses to make data-driven decisions and optimize their strategies for better results.

Key Sales and Marketing Software Features in HubSpot Inbound 2022 Product Updates

Stay ahead of the game with HubSpot Inbound 2022 Product Updates! The latest release brings a range of exciting enhancements to HubSpot's sales and marketing software, empowering businesses to streamline their processes and drive exceptional results. Let's dive into the key features that will revolutionize your sales and marketing strategies:

Explore Enhanced Functionality

With HubSpot's updated sales and marketing software, you'll experience a whole new level of functionality. From improved lead tracking to advanced reporting capabilities, you can now effortlessly manage your sales pipeline and gain valuable insights into your marketing efforts. Unlock the power of data-driven decision-making and elevate your business to new heights.

Automate Your Processes

Gone are the days of manual sales and marketing tasks. HubSpot's Inbound 2022 Product Updates introduce cutting-edge automation features that will save you time and boost productivity. Effortlessly nurture leads, automate email campaigns, and streamline your sales funnel with ease. Let HubSpot handle the heavy lifting while you focus on growing your business.

Stay Ahead with Latest Features

In the competitive landscape of sales and marketing, it's crucial to stay ahead of the curve. HubSpot's Inbound 2022 Product Updates bring a range of new features to help you stay one step ahead of your competitors. From personalized messaging to advanced analytics, these features are designed to give you a competitive edge and drive exceptional results.

  • Personalized Messaging: Tailor your marketing campaigns with personalized messages that resonate with your target audience. Capture their attention and drive engagement like never before.
  • Advanced Analytics: Gain valuable insights into your marketing performance with advanced analytics. Measure the success of your campaigns, identify areas for improvement, and make data-driven decisions that propel your business forward.
  • Intuitive User Interface: Enjoy a seamless user experience with HubSpot's revamped interface. Navigate effortlessly through the software, access key features with ease, and maximize your productivity.

Don't miss out on the incredible sales and marketing software features in HubSpot's Inbound 2022 Product Updates. Upgrade your strategies, drive growth, and achieve unparalleled success in the ever-evolving world of business.

Leveraging Marketing Automation for Success with HubSpot

Marketing automation plays a crucial role in expanding reach and increasing efficiency for businesses. By automating repetitive marketing tasks, companies can save time, streamline processes, and deliver personalized experiences to their audience.

With the HubSpot Inbound 2022 Product Updates, businesses can take their marketing automation efforts to the next level. The updates provide enhanced functionality and features that enable marketers to automate various aspects of their campaigns, from lead nurturing to email marketing.

One of the significant improvements in the HubSpot Inbound 2022 updates is the introduction of advanced workflow capabilities. With these enhancements, marketers can create complex automation sequences that trigger actions based on specific criteria or behaviors. This allows for more targeted and personalized marketing campaigns that resonate with individual prospects and customers.

Additionally, the updates include expanded integrations with popular marketing automation tools, enabling seamless data syncing and campaign management across multiple platforms. This integration simplifies the marketing workflow and eliminates the need for manual data transfers, saving marketers valuable time and effort.

Moreover, the HubSpot Inbound 2022 updates offer improved lead scoring and segmentation functionalities. Marketers can now better prioritize leads based on their engagement level and tailor their messaging accordingly. By identifying high-quality leads and delivering relevant content to them, businesses can increase conversion rates and drive more qualified leads down the sales funnel.

Enhancing Lead Generation with HubSpot Inbound 2022 Product Updates

HubSpot Inbound 2022 Product Updates bring exciting new features to enhance lead generation and drive business growth. With these updates, businesses can capture and nurture leads more effectively, resulting in a higher conversion rate and increased revenue.

Showcase the new lead generation features designed to capture and nurture leads effectively

  • The updated lead capture forms allow businesses to gather valuable information from potential leads, enabling personalized and targeted nurturing campaigns.
  • With enhanced lead scoring capabilities, businesses can prioritize their leads and focus on the most promising opportunities.
  • The new lead attribution feature helps businesses track the source and touchpoints of each lead, providing valuable insights into the effectiveness of different marketing channels.

Emphasize the impact of these updates on attracting and converting potential customers

  • By leveraging the new lead generation features, businesses can attract more potential customers and engage them with relevant content based on their interests and preferences.
  • Through personalized nurturing campaigns, businesses can build trust and establish a strong relationship with potential customers, increasing the chances of conversion.
  • With the ability to track lead sources and touchpoints, businesses can optimize their marketing efforts and allocate resources to the channels that generate the highest quality leads.

HubSpot Inbound 2022 Product Updates empower businesses to take their lead generation strategies to the next level. By leveraging these new features, businesses can effectively capture and nurture leads, ultimately driving revenue growth and achieving marketing success.

The Power of Content Marketing in HubSpot's Latest Updates

Content marketing has emerged as a powerful tool for businesses to attract and engage their target audience. With HubSpot's latest updates in the Inbound 2022 Product, content marketing has been taken to new heights.

One of the key roles of content marketing is driving inbound traffic to your website. By creating valuable and relevant content, businesses can attract potential customers who are actively searching for information related to their products or services. With HubSpot's latest updates, content marketers can leverage advanced SEO features and keyword optimization tools to ensure their content ranks high in search engine results and drives organic traffic to their website.

Another important aspect is nurturing customer relationships. Content marketing allows businesses to establish themselves as thought leaders and trusted advisors in their industry. Through educational blog posts, informative whitepapers, and engaging videos, businesses can connect with their audience on a deeper level and build trust. HubSpot's latest updates provide content marketers with intuitive tools to create and manage personalized content journeys, ensuring that each customer receives relevant and targeted content based on their interests and needs.

HubSpot Inbound 2022 Product Updates also enhance content marketing strategies through advanced analytics and reporting capabilities. With the new updates, content marketers can gain valuable insights into the performance of their content, such as page views, engagement rates, and conversion rates. These insights enable them to optimize their content marketing efforts and make data-driven decisions to improve their overall strategy.

Email Marketing Innovations in HubSpot Inbound 2022 Updates

Stay ahead of the game with HubSpot's latest email marketing features. In the Inbound 2022 Product Updates, HubSpot introduces groundbreaking enhancements to revolutionize your email marketing campaigns and interactions with customers. Let's dive into the details:

1. Advanced Email Personalization

With HubSpot's Inbound 2022 Updates, you can now personalize every aspect of your email campaigns like never before. Tailor your content based on each recipient's preferences, demographics, and behaviors, resulting in higher engagement and conversion rates. Say goodbye to one-size-fits-all email blasts and hello to hyper-targeted messaging that resonates with your audience.

2. Interactive Email Experiences

Engage your subscribers like never before with interactive email experiences available in HubSpot's latest updates. Incorporate dynamic elements such as countdown timers, image carousels, and embedded videos directly into your emails. By creating immersive experiences, you can capture your audience's attention and drive them to take action, ultimately boosting your email marketing ROI.

3. Advanced A/B Testing

HubSpot's Inbound 2022 Updates bring you advanced A/B testing capabilities for your email campaigns. Test different subject lines, email designs, call-to-action buttons, and more to identify what resonates best with your audience. By optimizing your email content based on data-driven insights, you can continuously improve your email marketing performance and achieve better results.

4. Automated Email Workflows

Simplify your email marketing processes with automated email workflows in HubSpot's latest updates. Easily set up triggered emails based on specific customer actions or behaviors, such as abandoned cart reminders, welcome series, or re-engagement campaigns. Streamline your email communication and nurture leads effortlessly, providing a personalized experience for your customers at scale.

5. Robust Email Analytics

Measure the success of your email campaigns with the robust email analytics offered by HubSpot's Inbound 2022 updates. Gain valuable insights into your open rates, click-through rates, conversions, and more. With these analytics at your fingertips, you can make data-driven decisions to optimize your email content and drive better results over time.

With these email marketing innovations in HubSpot's Inbound 2022 updates, you can supercharge your email strategies and unlock new opportunities for customer engagement. Stay ahead of the competition and leverage these cutting-edge features to drive growth and success in your email marketing efforts.

Enabling Sales with HubSpot Inbound 2022 Product Updates

The role of sales enablement is crucial in providing sales teams with the necessary tools and resources to effectively close deals and drive revenue. With HubSpot Inbound 2022 Product Updates, sales teams are empowered with innovative features and improvements that streamline their workflow and enhance their selling capabilities.

HubSpot understands the challenges faced by sales professionals and has developed a range of updates to address these pain points. These updates not only simplify the sales process but also enable sales teams to focus on what they do best - building relationships and closing deals.

Significance of Sales Enablement

Sales enablement is the strategic alignment of resources, processes, and technology that equips sales teams with the right tools and knowledge to engage prospects, provide value, and ultimately drive conversions. It plays a crucial role in enhancing sales performance and improving overall business outcomes.

By investing in sales enablement, organizations can empower their sales teams to:

  • Efficiently manage and prioritize leads
  • Access relevant sales collateral and resources
  • Deliver personalized and impactful sales presentations
  • Collaborate effectively with marketing and other teams
  • Track and analyze sales activities and performance

With HubSpot Inbound 2022 Product Updates, the sales enablement capabilities have been significantly enhanced, ensuring that sales teams have the necessary tools and resources at their fingertips to drive success.

Empowering Sales Teams to Close Deals

HubSpot's updates provide sales teams with a range of features that empower them to close deals more efficiently.

Improved Sales Pipeline Management: The updates introduce intuitive features that enable sales teams to manage their pipelines effortlessly. With a visual pipeline view, sales professionals can easily track and prioritize leads, ensuring that no opportunity is missed. The updates also offer automated reminders and notifications, helping sales teams stay on top of their activities and follow-ups.

Enhanced Sales Communication: HubSpot's updates include improved communication features that enable sales teams to engage prospects and communicate effectively. With integrated email templates, sales professionals can save time by sending personalized and impactful emails with a single click. The updates also offer real-time notifications when prospects interact with emails, allowing sales teams to follow up promptly and with relevant information.

Advanced Sales Reporting and Analytics: The updates provide robust reporting and analytics capabilities that give sales teams valuable insights into their performance and help them make data-driven decisions. Sales professionals can easily track key metrics, such as deal velocity and win rate, to identify areas for improvement and optimize their sales strategies accordingly.

By leveraging HubSpot Inbound 2022 Product Updates, sales teams can optimize their sales processes, enhance communication, and gain valuable insights, all of which contribute to improved efficiency and increased success in closing deals.

Improving Customer Experience with HubSpot Inbound 2022 Updates

HubSpot's Inbound 2022 Product Updates come packed with exciting new features aimed at improving the customer experience. In an increasingly competitive market, keeping your customers satisfied and loyal is crucial for business growth. Here's a closer look at how these updates offer enhanced customer experiences:

Explore the new features in HubSpot designed to enhance the customer experience

  • Smarter Personalization: HubSpot's Inbound 2022 Updates introduce more advanced personalization options, allowing you to deliver tailored experiences based on customer behavior, preferences, and past interactions.
  • Improved Chatbot Capabilities: With the latest updates, HubSpot's chatbot capabilities have become more powerful and intuitive. You can now provide instant support and communicate with your customers effortlessly.
  • Streamlined Customer Service: The updates bring enhancements to HubSpot's customer service tools, making it easier for your team to manage and resolve customer inquiries effectively.
  • Enhanced Self-Service Options: HubSpot now offers even more self-service options for customers, empowering them to find answers to their questions and resolve issues on their own.

Discuss the impact of these updates on customer satisfaction and loyalty

The Inbound 2022 Product Updates are designed to prioritize customer satisfaction and encourage long-term loyalty. By leveraging the new features, businesses can:

  • Deliver Personalized Experiences: With smarter personalization options, you can create customer journeys that feel tailored to each individual, ultimately boosting satisfaction levels.
  • Provide Instant Support: The improved chatbot capabilities enable quick and efficient responses, improving customer's experience and minimizing frustration.
  • Resolve Issues Faster: The streamlined customer service tools make it easier for your team to address customer inquiries promptly, leading to faster resolutions and increased satisfaction.
  • Empower Customers: By offering enhanced self-service options, you empower customers to find solutions independently, resulting in improved satisfaction and reduced reliance on support resources.

By incorporating these updates into your customer experience strategy, you can take your business's relationships with customers to a whole new level, fostering loyalty and driving growth

Harnessing Data and Analytics in HubSpot Inbound 2022 Product Updates

Data and analytics are crucial components in driving informed marketing decisions. With HubSpot's latest updates, businesses can now leverage powerful analytics and reporting capabilities to gain valuable insights into their marketing strategies.

By harnessing data, marketers can understand their audience better, identify trends, and measure the effectiveness of their campaigns. This information allows them to make data-driven decisions, optimize their marketing efforts, and ultimately drive better results.

HubSpot's latest updates offer a wide range of data and analytics tools to help businesses make the most of their marketing data. With improved reporting features, users can now easily track and measure key metrics such as website traffic, conversion rates, and lead generation performance.

The updated analytics dashboard provides a comprehensive view of marketing performance, allowing users to identify areas of opportunity and make data-backed decisions to optimize their campaigns. With customizable reports and visualizations, businesses can easily present their data in a clear and impactful way.

Additionally, HubSpot's advanced analytics capabilities enable businesses to segment their audience and target specific customer groups with personalized marketing campaigns. By understanding customer behavior and preferences, businesses can deliver highly targeted and relevant content, increasing engagement and conversions.

Customization in HubSpot Inbound 2022 Updates

Adapting HubSpot to specific business needs is crucial for driving success in the modern marketing landscape. With the customization options in the HubSpot Inbound 2022 updates, businesses can tailor their experience to suit their unique requirements and goals.

One of the significant benefits of customization is the ability to create a personalized user interface that aligns with your organization's branding and aesthetics. This not only enhances the overall user experience but also helps create a cohesive and professional image across all customer touchpoints.

Furthermore, the new features in HubSpot Inbound 2022 provide users with the flexibility to configure their workflows, dashboards, and reporting mechanisms. This level of customization empowers businesses to track and measure the metrics that truly matter to them, enabling data-driven decision-making.

Gone are the days of settling for a one-size-fits-all approach. With HubSpot Inbound 2022 updates, businesses can now easily tailor their HubSpot platform to their specific needs, ensuring a seamless integration into their existing processes and systems.

Whether it's customizing lead scoring algorithms, creating dynamic email templates, or designing personalized landing pages, the possibilities are endless with HubSpot's customization options. This level of flexibility allows businesses to provide a more personalized and targeted experience for their prospects and customers.

HubSpot Inbound 2022 Product Updates: Service Offerings

HubSpot has introduced several updates to its service offerings, providing businesses with new ways to enhance their customer support and communication. These updates are designed to improve the overall customer experience and help businesses build stronger relationships with their customers.

One of the key updates related to HubSpot's customer service offering is the introduction of a unified inbox. This feature allows businesses to manage all customer communication in one place, including emails, live chat conversations, and social media messages. With the unified inbox, businesses can easily keep track of customer inquiries and respond in a timely manner, improving their overall responsiveness and customer satisfaction.

Another update is the integration of a knowledge base within the HubSpot platform. This knowledge base allows businesses to create and organize support articles, FAQs, and other helpful resources for their customers. By providing self-service options, businesses can empower their customers to find solutions to their problems on their own, reducing the need for support tickets and saving both time and resources.

  • Improved ticketing system: HubSpot has also enhanced its ticketing system, making it easier for businesses to track and resolve customer issues. With this update, businesses can assign tickets to specific team members, set priorities, and track the progress of each ticket, ensuring that no customer concern is left unresolved.
  • Live chat enhancements: HubSpot has made enhancements to its live chat functionality, allowing businesses to provide real-time support to their website visitors. The updates include improved chat routing, canned responses, and chatbot integration, enabling businesses to deliver personalized and efficient support to their customers.
  • Customer feedback tools: HubSpot now offers integrated customer feedback tools, allowing businesses to gather insights and feedback directly from their customers. This feedback can be used to identify areas for improvement, understand customer needs, and make informed decisions to enhance the overall customer experience.

These updates to HubSpot's service offerings provide businesses with powerful tools and features to improve their customer support and communication. By leveraging these updates, businesses can enhance their ability to provide timely and personalized support, ultimately leading to increased customer satisfaction, loyalty, and success.

Implement INBOUND 2022 Updates to Stimulate Profound Connections With Customers

Though we have listed the majority of features and updates announced at INBOUND 2022, brace yourselves for more on the way. However, make sure you start implementing these new updates to witness business success in a more connected manner. 

Using the new features may require you to train your team first. Or, hire the right resources right away. Growth Natives is a HubSpot platinum solutions partner for our innovative and unique approach to devising HubSpot solutions, including creating custom CRM cards for a 360 view of customer data in a single place and secure manner. Write to us today at info@growthnatives.com and let us introduce you to our end-to-end HubSpot solutions that propel your business for future success.  

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