Improve Your Lead Nurturing Process With Pardot Automation
By Gavin Almeida
Oct 4, 20217 min read
For those who are into B2B marketing doing automation, talking about marketing automation may remind them of “spamming”. But marketing automation is more than that. Tools like Salesforce Pardot eliminate these gloomy thoughts and bring productivity, smart campaigns, conversion rates, and more creative terms like lead nurturing in the game.
Pardot users have seen a 34% increase in their sales revenue and a 37% increase in their marketing effectiveness on average.
Pardot comes from the house of Salesforce which gives it incredible credibility. Smart marketers know that Pardot is a comprehensive solution that enables your marketing team to have more control over the entire gamut of marketing.
However, the ultimate motive of investment in tools like Pardot is lead conversion or revenue generation. Let's discuss how Pardot helps B2B enterprises ramp up their sales.
Coordinated Efforts Means Faster Closures
Pardot enables close coordination between sales and marketing teams which leads to well-planned and executed customer interaction. This in turn pushes the customer toward order booking more effectively.
Sometimes, sales and marketing teams try different strategies for customer interaction. Better coordination between these two teams results in a smooth transition from marketing to sales and the customer gets the same warmth which helps him make a buying decision faster.
Effective Customer Engagement
More effective customer engagement through analytics and informed decision-making ensures swift deal closures. Smart marketing managers use pardot to understand their customers and their preferences better with Pardot.
Majority of B2B companies using Pardot look to build a long-term association with customers through these deep insights. Pardot helps achieve brand marketing objectives and brand loyalty as customers always get relevant engagement opportunities with it.
Pardot Engagement Studio for Swift Actions
Pardot Engagement Studio helps marketers design effective emails quickly and schedule them in advance for timely actions. One can easily design a campaign and schedule swift replies for each type of customer response.
The timeliness of these replies helps sales teams convince the customers and push them toward deal closure at the right time. Smart marketers use Pardot to eliminate over-aggressive emails and ensure a comfortable engagement experience for the customer.
Customer Life Cycle Management
Pardot helps marketers develop a highly effective lead nurturing system. Each customer gets his own share of nurture and no one gets ignored. Pardot rules help you define and manage each expected customer action in advance and these rules push lead nurtures in a timely manner.
Each B2B customer is worth millions as many customers go for repeated sales after the completion of each sales cycle. Also, lead nurture ensures these customers stick to your service/ product in the long run.
Scoring and Grading for Aid
Pardot cookie tracker is an amazing tool that helps marketers track the cookies of customers who have visited their web pages. It helps marketers understand the requirements and pain points of the visitors.
This also gives information about the sources that led the customer to your pages. Ultimately, marketers can give scoring and grading to customers which helps sales teams classify hot leads that can be converted quickly.
Calculate Your ROI to Improve It
In Pardot, marketing managers can easily determine ROI for each campaign. With detailed analysis and reporting, Pardot helps marketing and sales managers accurately calculate the ROI on various digital marketing activities to track which marketing campaign is performing well.
Easy Integration with Salesforce CRM
Pardot can be easily integrated with Salesforce CRM which makes it a potent weapon against competition and a robust MarTech solution for B2B companies. Marketers use them as a perfect mixture of technology and business intelligence, which gives them more control over their lead conversion tactics. This enables sales teams to go beyond conventional automation tactics and gives them an edge through deep analytical insights and custom dashboards.
High Level of Personalization
Pardot users can track their customers’ behaviors which is why their personalized campaigns are regarded as highly effective interaction. Marketers using Salesforce cloud integration with Pardot strive for well-defined communication with their customers. The track, analyze, and design everything using the engagement studio.
With automation, features like capturing and storing data from every touchpoint ensure that you know infinitely more—what kinds of emails your leads open, what they ignore, what time of day they are online, and what content they enjoy the most.
Pardot has proved its worth as a Marketing Automation tool that can be relied upon. Marketers with expertise in Pardot hunt their customers more easily and swiftly which ultimately leads to success for the sales and marketing function.