How Does Progressive Profiling Work in Marketing Automation?
Most people think progressive profiling is just a website form thing- Yes it is in a way but it is way more than that. Besides improving your initial conversion rates for gated content it must compliment your customer's journey. It has a much wider impact because it is an integral part of your content engagement strategy.
Progressive profiling helps in optimizing sales by providing more qualified leads, better content distribution, customized prospect interaction, and accelerates the customer buying decision. It allows marketers to ask detailed questions to prospects as they move closer to sales decisions. This provides more qualified leads to the salespeople, which, ultimately, improves the Return on Marketing Investment (ROMI).